Jul 08 2015 | Loyalty Today
In a recent global study conducted by CFO Research and sponsored by SAP, finance executives from Europe acknowledge increasing pressure to deliver clear, actionable business insight to their colleagues—just not as much as their peers from other regions of the world.Overall, European...Read More
Jun 23 2015 | Loyalty Today
Millennials are the last generation with a front row seat experiencing the change from analogue to digital. Their youthful eyes saw the world turn global and connected. They were witness to the introduction of the sharing collaborative economy. What can we learn from them?What is a Millennial...Read More
Jun 18 2015 | Loyalty Today
Every business has the potential to be a digital business. More importantly, every business must become a digital business. As the number of smart, connected devices—from phones to cars to wearables—moves toward a tipping point where most work, play, and commerce will have a digital...Read More
Jun 16 2015 | Loyalty Today
The term “customer engagement” is used so often that it can admittedly sound a bit hollow. However, for those of us designing and developing enterprise software, it is a solid, hard-core matter of survival. Whether long-term or short-term, big or small, involving customers in the R...Read More
Jun 13 2015 | Loyalty Today
Ready or not, the world is changing – and your business models and processes must evolve to keep pace.First, anything and everything that can be digitized will be, from your digital reputation that determines how quickly you get an Uber pickup to your toothpaste printed in 3D at home...Read More
Jun 12 2015 | Loyalty Today
By now, most IT leaders have become convinced of the need to move their organizations away from a mindset of delivering functions and features, and move toward a focus that puts the user’s true needs at the center, employing design thinking principles. Discover and Plan - Where to...Read More
Jun 08 2015 | Loyalty Today
By Vivek Bapat, SVP, Global Head of Marketing Strategy, SAPInnovation in the workplace. We hear and talk about it all the time.To stimulate creativity and innovation, many organizations invest significantly in creativity workshops, in hiring inspirational speakers, and in conducting training...Read More
Jun 04 2015 | Loyalty Today
Natively-digital businesses are here and they are disrupting the most fundamental industries that we have come to know over the last 200 years.Consider some of these examples from a previous post:Travelocity changed how we purchase a hotel room. AirBnB is changing the very definition of a...Read More
May 16 2015 | Loyalty Today
Retailers have a lot on their plate these days. How to keep up with mobile consumers, connect with Millennials, and tap into social media are just a few of the challenges they are currently tackling. But are they pulling it all together to deliver the best customer experience possible?Not...Read More
May 05 2015 | Loyalty Today
Oil, gas and coal helped power the Industrial Revolution, but humans have to tear up the planet to extract these energy sources. Burning them pollutes the environment, but people can use these power sources whenever they like.Wind and solar power are great because they’re...Read More
Apr 16 2015 | Loyalty Today
The upsides of retail analytics are often better known than the downsides. The upsides: Real-time solutions help retailers:Tailor messages to each of their customers via any channel at any timeBetter view their inventory and financialsOffer a personalized in-person shopping experience &mdash...Read More
Feb 02 2015 | Loyalty Today
Baby formula has an image problem. And it’s been hotly debated around the world for decades.Sales of baby formula in the U.S. have fallen alongside the nation’s birthrate — and an upsurge in breastfeeding, according to Reuters. And the World Health Organization...Read More
Jan 20 2015 | Loyalty Today
Anti-collision technology may be the biggest technology that enters its own during 2015 — in cars, at least. It’s got a ways to go in different spaces, but it’s already saving lives in others.“Expect more vehicles to be fitted with anti-collision systems that...Read More
Sep 19 2014 | Loyalty Today
Customers today expect consistent and seamless treatments across channels, throughout the customer’s journey. Savvy marketers appreciate the value of enabling seamless customer engagement across channels. However, when it comes to developing and executing a transformational...Read More
Dec 24 2013 | Loyalty Today
2013 has been an exciting year for marketers; a year of transformation and empowerment, as marketers took on the challenge to find innovative ways to connect and engage with the digital consumer. Many focused on gaining better customer insights, and utilized social channels to listen and...Read More
Dec 11 2013 | Loyalty Today
In order to grow, companies realize they must change their strategy to engage with their customers. But doing this requires new technologies to extract insight for personalization and relevance, create amazing experiences both online and in-person and flawlessly execute business ...Read More
Dec 06 2013 | Loyalty Today
In the past couple of months, I have had the opportunity to interact with sales leaders in India, China, Singapore and Australia. One thing that everyone agrees is that selling, and more importantly, B2B selling is getting more and more challenging.Buyers are getting more and more...Read More
Nov 27 2013 | Loyalty Today
There’s a lot of buzz lately about Sales Performance Management (SPM), with many interpretations of what SPM is and in turn, what the real business impact is for sales organizations today. Some viewpoints focus SPM on Incentives and Commissions Management. Others center SPM on...Read More
Nov 27 2013 | Loyalty Today
Customer experience management is a holistic discipline involving all functional departments of a company (see examples here and here). However, many companies treat it as a set of “initiatives” limited to customer-facing units of the organization. The use of the...Read More
Nov 26 2013 | Loyalty Today
Sales is often a game of “what have you done for me lately.” This treatment is where sales employees, including their managers, are treated only as good as the last sale. Such treatment dehumanizes a dynamic set of interactions that are inherently human and as old as sales &ndash...Read More
Nov 26 2013 | Loyalty Today
I think somewhere over the rainbow there are folks that believe that their digital life is separate from their “analog” life.Sort of like a misconstrued view that we can be “different” people on different platforms. Online I am an outspoken, courageous...Read More
Nov 20 2013 | Loyalty Today
In recent years, marketers have been on a blistering pace in search of the next cool digital marketing tools. Whether they be in social media marketing, digital ad management, community marketing, or mobile marketing, there are certainly a myriad great vendors with compelling solutions...Read More
Nov 18 2013 | Loyalty Today
If you’re a marketer, chances are good you have visibility into marketing-related data, such as who you targeted for which campaign, who responded, and who purchased which of your products. But today, that may not be good enough to develop deeper understandings about your customer. ...Read More
Oct 29 2013 | Loyalty Today
The 700-year-old Grand Bazaar in Istanbul, one of the world’s first shopping malls, might seem to be — figuratively and literally — a different world than Burberry, the renowned U.K. fashion house. After all, the Grand Bazaar goes back to the Ottoman Empire, while...Read More
Oct 28 2013 | Loyalty Today
Its that time of the year again. Your company is rolling out the annual employee survey so that management can measure the engagement levels across the entire organization. Yet, with all the costs and efforts to administer employee surveys, the average employee survey...Read More
Oct 22 2013 | Loyalty Today
Photo: ShutterstockAs the millennial generation continues to grow older and larger – projected to span 75 percent of the global population and workforce by 2025 – many companies and businesses are still figuring out how to best interact with and attract the millennial generation...Read More
Oct 21 2013 | Loyalty Today
With no pun intended for this summer’s hit song by Robin Thicke, the lines between some traditional companies and technology companies as we know them, are blurring at a rapid pace.Some brands are clearly leading the way to digitally transforming their businesses at the very core of their...Read More
Oct 18 2013 | Loyalty Today
Photo credit: Shutterstock98% of innovation projects around the world fail, according to Darrell Mann – a former chief engineer at Rolls Royce and one of the world’s most prolific inventors. You can probably think of several high-profile innovations that didn’t quite make it off...Read More
Oct 17 2013 | Loyalty Today
Photo credit: ShutterstockDisruptive technologies and shifting demographics are redefining the workforce. In response, smart companies are reinventing workplace learning in an effort to make their programs more relevant and effective, and to create a culture that encourages continuous...Read More
Oct 16 2013 | Loyalty Today
Photo credit: FlickerAs we approach the one-year anniversary of Hurricane Sandy’s devastating path of destruction across the Eastern Seaboard, I recall the extensive aftermath of the storm as millions of people struggled to rebuild and gain access to basic resources such as gas and...Read More
Oct 08 2013 | Loyalty Today
Surprisingly, many companies dread the day their brand is trending on Twitter, especially if it’s due to a product recall or safety issue. Companies are increasingly turning to social media to limit legal risk and maintain consumer loyalty when a product-safety issue arises.Photo...Read More
Oct 04 2013 | Loyalty Today
By Vivek Bapat,Vice President, Portfolio Marketing, SAPThis is an age of unprecedented individual empowerment unlike anything we’ve seen in history. Armed with real-time information, social media and mobile phones, today’s consumers can make or break brands in the blink of an eye. On...Read More
Oct 02 2013 | Loyalty Today
By Erica Clark-Mitchell, Senior Director, Integrated Digital, SAPWhen it comes to innovation, I have two questions. The first is: where do people find inspiration? And the second is: where do people find inspiration? By the first question, I mean what inspires people. We’re all familiar...Read More
Oct 01 2013 | Loyalty Today
(Photo: Taylor Davidson, Clinton Global Initiative) Bill McDermott, SAP co-CEO, (center) joined this year’s Clinton Global Initiative as part of a panel of thought leaders discussing “Vital Resources: Doing More with Less.”I’m going to venture a guess that most people have...Read More
Sep 27 2013 | Loyalty Today
By Tim Minahan, Chief Marketing Officer, SAP CloudPhoto credit: ShutterstockBusiness is moving faster than ever. And real time is no longer enough.To stay ahead of the competition, companies must not only sense the present, but see the future and proactively shape it to their advantage. That...Read More
Sep 26 2013 | Loyalty Today
A few months ago I wrote, “A 360 Degree Perspective On Customer Engagement,” where I touched upon the 21st century consumer who is always on, always connected, and doesn’t make a move without consulting the internet.When I think about it, that means my three...Read More
Sep 23 2013 | Loyalty Today
By Jenny Dearborn, Vice President, Chief Learning Officer, SuccessFactors – an SAP companyThe Baby Boomer generation pursued pension plans, corner offices and a linear career path. In return, many Boomers committed the duration of their careers to their organization.As they settled into...Read More
Sep 19 2013 | Loyalty Today
Source: ShutterstockAre we in a honeymoon phase for the chief marketing officer? “The tenure of a CMO is less than 2 years,” had been the common refrain for years. That average is up to four, and businesses seem to be in hot pursuit of the CMO. Even though there’s much...Read More
Sep 17 2013 | Loyalty Today
By John Carty, Account Executive, SAP HANA, Sybase, and Real-Time Data PlatformThe promise — and the challenge — of big data can be summed up in one question: “What could you do if you knew?”The question covers the key insights you and your executives would like to...Read More
Sep 07 2013 | Loyalty Today
By Shawn Price, President, SuccessFactors, an SAP companyExecutives have come to recognize that their most valuable resource is talent. But how can firms best manage this increasingly diverse, widespread and changing resource in line with business objectives?The field of talent management has...Read More
Sep 04 2013 | Loyalty Today
By Jeff Lautenbach, President, Customer, Financials and Suite, SAP CloudWhether you sell to consumers or to business users, the individuals you are trying to reach today are informed, connected and armed with influence. They can switch products, shift brand allegiance, and broadcast their...Read More
Aug 29 2013 | Loyalty Today
By John Ward, Marketing Manager, SAP
Patterns are powerful. They’re in numbers, public spaces, and hidden in sales data – and recognizing patterns in the world around us has been changing how we think for centuries.“It is not certain that everything is uncertain,” French...Read More
Aug 19 2013 | Loyalty Today
Massive online open courses (MOOCs) are threatening to knock higher education off its traditional autonomous hill with a far more flexible and accessible learning mode than anyone could ever imagine. The stakes are high and outcomes are unknowable during this early era of experimentation. I...Read More
Aug 19 2013 | Loyalty Today
Traditionally, the CEO has come from just about anyplace but marketing. Companies bent on operational excellence might look to their finance teams or their COO to take the top slot. Organizations focused on innovation might look to a CTO type. Those focused on market share fished in...Read More
Aug 19 2013 | Loyalty Today
By David Trites, Marketing Director, SAP
Source: Shutterstock
Have you ever experienced the thrill of driving a Porsche 911? Just thinking about getting behind the wheel of one gets me excited. And this year there is even more reason to get fired-up about the 911 – it’s...Read More
Aug 16 2013 | Loyalty Today
Big-Data is changing how every company department does business and human resources is no exception. I’ve written about the top ten technology trends impacting HR in 2014, and recently had the chance to talk with Mick Collins, Principal Consultant for SuccessFactors Workforce Analytics and...Read More
Aug 15 2013 | Loyalty Today
Change agent. Entrepreneur. Innovator. Incubator. Good disruptor/friend Chris Heuer calls them “Work Hacks.” Whatever you call them, disruptors the world over have similar traits. Good ones – the professionals – have learned skills that help their ideas become...Read More
Aug 09 2013 | Loyalty Today
One of my few pet peeves in life is when I hear someone say “the numbers don’t lie!” While I understand and appreciate the use of fact-based information to support an argument, its application has become overly generalized.
People often use numbers as a crutch to support weak...Read More
Aug 07 2013 | Loyalty Today
It’s well established that today’s consumers use multiple channels – mobile, Web, social media, in-store – when engaging with retailers. On any given day, a shopper might research a clothing item online, visit the brand’s Facebook FB -1.79...Read More
Aug 06 2013 | Loyalty Today
Besides being a great time to decompress, spend time with family, or just get away, summertime is a great time to catch up on your reading list. Few of us want to sit on the beach with a languid tome on corporate organizational principles or a step-by-step guide to great Excel spreadsheets....Read More
Aug 02 2013 | Loyalty Today
It’s that time again when researchers, organizations, and opinion leaders share their predictions on a variety of business and technology topics for the coming year. The Human Resources (HR) industry is no exception, and a group of professionals recently got together at the Annual Society...Read More
Aug 02 2013 | Loyalty Today
By Volker Hildebrand, Global Vice President, CRM Solutions, SAP
I’ve had many conversations with business leaders in the last 12 months where this topic came up, and let me tell you, many companies are afraid of how Amazon has changed and will continue to change the competitive landscape...Read More
Jul 30 2013 | Loyalty Today
Research shows that enterprise social software has worked – because it hasn’t been enough about work.
Facebook and other social networks are helping foster large, vibrant communities of consumers around the world. Companies are hoping to emulate that success within the organization...Read More
Jul 29 2013 | Loyalty Today
Chipotle was the latest brand to engage in a “fake Twitter hack” marketing stunt, following in the footsteps of MTV and BET a few months ago. The intention behind these stunts is to clearly boost fans and followers for their brands, but, unfortunately, exposes a...Read More
Jul 26 2013 | Loyalty Today
I’ve written about the path to innovation as an evolutionary journey for high technology companies and their customers and partners. When new technologies like cloud disrupt existing business models, the survivors are those that adapt and evolve as part of an intelligent plan. In other...Read More
Jul 25 2013 | Loyalty Today
Today’s customers are much more knowledgeable and informed than ever before. Increasingly, they are leveraging third-party sources; social media, peer groups, and community sites to gain information that is shaping their perceptions about brands, products, and companies. What’s more...Read More
Jul 25 2013 | Loyalty Today
My colleague Polly Traylor and I have been going to experts inside and outside of SAP to ask the question: How much adaptation in your products and services is needed for global markets, in particular, emerging markets?More than Likes and Dislikes
People in the west know instinctively that the...Read More
Jul 25 2013 | Loyalty Today
Although the term is ugly, “datification” is rapidly becoming a big trend in our daily lives.
Datification is about taking a process or activity that was previously invisible and turning it into data. That data can then be tracked, monitored, and optimized, leading to new...Read More
Jul 23 2013 | Loyalty Today
Who we think of as “successful” changes as we mature. When we were kids, it was typically about “fame” or “notoriety.” Film and pop stars had it all for us. As we got our degrees and entered the workforce, we viewed “intelligence&rdquo...Read More
Jul 21 2013 | Loyalty Today
Most people might not automatically put SAP and coffee in the same sentence. In fact, SAP’s customers produce more than 82 percent of the coffee and tea that people the entire world drink each day. Now the company has partnered with the Federación de Cafeteros de Colombia on a...Read More
Jul 20 2013 | Loyalty Today
I love riding bicycles. Yet I live in a place (Boston) that’s terrible for cycling, with roads that look like archaeological digs, legions of cranky drivers, and awful weather. What drives all this aberrant behavior (you should see my winter riding outfit – an Eskimo would look...Read More
Jul 15 2013 | Loyalty Today
Remember when you had to drive to the store to buy something? Or what about fighting your way through crowds during the holiday season because there weren’t any other options? Before the e-commerce era, shopping was time-consuming and stressful. It was often difficult to find sought-after...Read More
Jul 15 2013 | Loyalty Today
It’s a time-honored tradition to dismiss established companies when exciting, new technologies appear on the horizon. But knee-jerk predictions about which companies will succeed or fail in response to the news of the day are rarely accurate. They can also have a pesky little problem...Read More
Jul 14 2013 | Loyalty Today
It seems like with every year that passes, customers grow increasingly impatient.
Where five years ago we could tolerate waiting 24 hours for a response from a customer service email, we are increasingly living in a real-time world where we want to know the answer right now.
Most enterprises...Read More
Jul 11 2013 | Loyalty Today
Since the dawn of sports, an umpire, referee or other official has been on the scene to blow a call. Baseball umpires in particular, have already had a troublesome year and the season is still young. It’s a thankless job and if an umpire does well, no one hears or speaks about it;...Read More
Jul 05 2013 | Loyalty Today
“There are now three certainties in life,” the head of cyber-intelligence for U.K. Security Service MI5 said on the BBC Monday. “There’s death, there’s taxes and there’s a foreign intelligence service on your system.”
There are three certainties in...Read More
Jul 03 2013 | Loyalty Today
By Michael Schulze, Senior Vice President & General Manager, SAP
I was in Montreal recently for a wedding and marveled at the mix of European and North American culture, from cobblestone streets and video game development studios to horse-drawn carriages and the Grand Prix. The second...Read More
Jul 01 2013 | Loyalty Today
A few days ago I happened to be watching a re-run of Minority Report, the 2002 neo-noir science fiction starring Tom cruise as “Precrime” Captain John Anderton. As many of you might remember, the movie was set in the year 2054, pretty far out in the future. What is fascinating...Read More
Jun 30 2013 | Loyalty Today
Looking out over the edge of a cliff. That’s what it feels like to be a retail banker these days.
Bankers see e-banking providers like Google Wallet and PayPal eating into their core banking business. Retail banks could fight back by becoming one-stop shops for all things financial...Read More
Jun 28 2013 | Loyalty Today
The recent revelations about the United States National Security Agency’s secret surveillance of phone records and personal data from internet companies have stirred up conversations that range from fear-based diatribes against technology to laissez-faire shrugs about the myth of privacy...Read More
Jun 25 2013 | Loyalty Today
Comedian Richard Lewis claims to have coined “the _______ from hell” phrase, but Carnival Cruise Lines has lived it. In 2012, Carnival spent $61 million advertising its “fun ship” brand positioning. But by the end of last year, #cruisefromhell was trending on Twitter...Read More
Jun 24 2013 | Loyalty Today
Recently, myself and my colleague in the SAP Center for Business Insight, Kai Goerlich, got into a debate about the real impact of online shopping on traditional retail business models. Kai, who is Senior Fellow, Thought Leadership, argued that businesses could learn a few lessons from nature...Read More
Jun 24 2013 | Loyalty Today
By Celia Brown, Director, Customer Experience Marketing, SAP
I pride myself on being ‘in the know’ when it comes to technology- especially software, mobile, and social media. I spend my days with some seriously geeky brainiacs at SAP and my nights with my husband, who was...Read More
Jun 23 2013 | Loyalty Today
Getting old isn’t easy but a majority of recently surveyed insurance executives believe that an integrated software platform could help rejuvenate everything at their companies from competitive differentiation to customer satisfaction. Over 200 executives primarily from the United States...Read More
Jun 20 2013 | Loyalty Today
In the 1930s, the effects of a bad economy were highly visible: Long bread lines and rickety carts with hand-written signs offerings apples for a few cents apiece.
Today, the unemployed often suffer behind closed doors, alone. They have food and a roof over their heads but face a bleak future...Read More
Jun 18 2013 | Loyalty Today
The sport of Basketball is now second to soccer in worldwide popularity and the National Basketball Association (NBA) continues to play a major role in making this global growth a reality. A series of shrewd investments over the years, coupled with simplified branding and feeding the fan...Read More
Jun 17 2013 | Loyalty Today
By Brian Rice, Director, Global Social Media Marketing, SAP
At its core, social media provides a platform to connect with family, friends and colleagues, along with the ability to meet new people with shared interests across the world. However, over time there has been a fundamental shift from...Read More
Jun 17 2013 | Loyalty Today
On May 1, 1981, American Airlines revolutionized the travel industry, launching the AAdvantage frequent flier program, the original, modern-day customer loyalty program. Competitors quickly followed suit, hospitality companies joined in the mix, and now loyalty programs are commonplace across...Read More
Jun 17 2013 | Loyalty Today
On May 1, 1981, American Airlines revolutionized the travel industry, launching the AAdvantage frequent flier program, the original, modern-day customer loyalty program. Competitors quickly followed suit, hospitality companies joined in the mix, and now loyalty programs are commonplace across...Read More
Jun 13 2013 | Loyalty Today
According to the International Labour Organization, the world needs to create over 500 million new jobs by 2020 to provide career opportunities for people who have jobs now, as well as youth who will join the workforce. But the biggest roadblock to economic growth may well be finding workers...Read More
Jun 12 2013 | Loyalty Today
We all know the factors that have led to economic success in the industrial era: access to land, labor, raw materials, capital, machinery, and (in many cases, anyway) a good idea.
Today, all of those traditional advantages are falling away except one: the good idea. We are leaving the industrial...Read More
Jun 12 2013 | Loyalty Today
We all know the factors that have led to economic success in the industrial era: access to land, labor, raw materials, capital, machinery, and (in many cases, anyway) a good idea.
Today, all of those traditional advantages are falling away except one: the good idea. We are leaving the industrial...Read More
Jun 10 2013 | Loyalty Today
When SAP’s partner organization invited a select group of SAP BusinessOne partners to follow their personal service advisor (PSA) on Twitter last fall, no one knew what to expect. Eight months later, in the wake of overwhelmingly positive partner feedback, SAP is expanding its “Follow...Read More
Jun 10 2013 | Loyalty Today
San Francisco, the lovely City by the Bay, is generally a safe place to live, especially when compared to other cities of similar size. Homicides are about half of what they were a few years ago, and property crimes have continued to decline as well. With a booming tourist economy and resurgence...Read More
Jun 09 2013 | Loyalty Today
By Brent Cohler, Director, Mobile Product Marketing, SAP
On May 1, 1981, American Airlines revolutionized the travel industry, launching the AAdvantage frequent flier program, the original, modern-day customer loyalty program. Competitors quickly followed suit, hospitality companies joined in...Read More
Jun 09 2013 | Loyalty Today
By Brent Cohler, Director, Mobile Product Marketing, SAP
On May 1, 1981, American Airlines revolutionized the travel industry, launching the AAdvantage frequent flier program, the original, modern-day customer loyalty program. Competitors quickly followed suit, hospitality companies joined in...Read More
Jun 07 2013 | Loyalty Today
“Green” is overflowing in the South Bronx, an economically challenged urban area and the nation’s poorest Congressional district. But the “green” isn’t money – it’s food. And the urban gardeners are high school kids, many of whom are homeless. Led...Read More
Jun 06 2013 | Loyalty Today
It’s been six months since I made the cliché New Year’s Resolution… lose weight, get in shape – you know the drill. This is an annual event for millions of us who sign up for Weight Watchers and gym memberships in early January and are back to former routines by...Read More
Jun 05 2013 | Loyalty Today
As a PhD student at Boston College, we have focused a great deal on both past trends and current developments in social media. As we reflect on the present and the past, I found myself considering the future directions in the field. A few of these extrapolations are admittedly bolder than...Read More
Jun 05 2013 | Loyalty Today
As a PhD student at Boston College, we have focused a great deal on both past trends and current developments in social media. As we reflect on the present and the past, I found myself considering the future directions in the field. A few of these extrapolations are admittedly bolder than...Read More
Jun 04 2013 | Loyalty Today
New innovations in mobile and big data make this an exciting time for the world economy, especially for fast growth regions like China. A global survey of IT decision makers revealed that China is one of the four countries most ready to leverage Machine-to-Machine (M2M) technology to...Read More
May 30 2013 | Loyalty Today
Early in my management career, the HR department sent out a single-question survey which asked how satisfied we were with our jobs on a scale of 0 (very unsatisfied) to 4 (highly satisfied). To my surprise, my group had the lowest average score (2.6) in the company. The HR VP predicted a mass...Read More
May 30 2013 | Loyalty Today
Early in my management career, the HR department sent out a single-question survey which asked how satisfied we were with our jobs on a scale of 0 (very unsatisfied) to 4 (highly satisfied). To my surprise, my group had the lowest average score (2.6) in the company. The HR VP predicted a mass...Read More
May 24 2013 | Loyalty Today
Every time you purchase a painting, use a hand-made serving bowl, attend a live musical performance, or watch a film, you are supporting a creative economy of artists, performers, and filmmakers that contribute to a more sustainable society. With hundreds of artist, individual, and business...Read More
May 21 2013 | Loyalty Today
“It’s true I deceived you but I wasn’t lying.”
The statement, spoken brazenly by a work colleague, momentarily floored me. I thought deception and lying were the same thing. A little bit of research suggests there may be a difference.
In ‘Why Leaders Lie: The Truth...Read More
May 21 2013 | Loyalty Today
“It’s true I deceived you but I wasn’t lying.”
The statement, spoken brazenly by a work colleague, momentarily floored me. I thought deception and lying were the same thing. A little bit of research suggests there may be a difference.
In ‘Why Leaders Lie: The Truth...Read More
May 19 2013 | Loyalty Today
Though Madison Avenue largely forgets seniors in general, they are now a demographic grossly overlooked on social media. Those 65 years and older are changing: they are living longer, are more active, and becoming increasingly literate online.
Not only does this age group have 47x...Read More
May 18 2013 | Loyalty Today
The Industrial Age reinvented productivity. The Information Age reinvented communication. Now man and machine are coming together and it’s even bigger than the Internet. What is it? The Internet of Things!
The Internet of Things connects the physical world to the Internet through sensors...Read More
May 18 2013 | Loyalty Today
The Industrial Age reinvented productivity. The Information Age reinvented communication. Now man and machine are coming together and it’s even bigger than the Internet. What is it? The Internet of Things!
The Internet of Things connects the physical world to the Internet through sensors...Read More
May 14 2013 | Loyalty Today
When it comes to sports and analytics, I see two main slices of the pie: the game where it all happens and the operation that supports the organization. There is a lot written about the former; however, the latter may be overlooked because of its distance from where the action takes place...Read More
May 14 2013 | Loyalty Today
It’s easy to become jaded and wary of those who rely on words like “innovation”, “transformation” and “engagement” too much isn’t it? So what happens when you come across a story that truly embodies these overused and abused terms? That’s the...Read More
May 13 2013 | Loyalty Today
Ever watch those TV infomercials late at night when you’re bored and can’t sleep? Of course you do. And you’re likely to buy things you don’t really need as well.
The most fascinating book I’ve read in a long time, ‘But Wait… There’s More,&rsquo...Read More
May 09 2013 | Loyalty Today
As technology become more complex, a group of brilliant entrepreneurs is using it to tackle some of the most fundamental human challenges of all time—clean food and water, adequate and affordable health care, accessible education, and the chance to live a better life. These 11 start-ups...Read More
May 07 2013 | Loyalty Today
Google used to have a formula for finding the best employees: it screened for high SAT scores and grade point averages. Sounded like a good plan (especially since Google’s two founders demanded it).
Unfortunately, it turned out to be dead wrong—not a good thing at a company that...Read More
May 06 2013 | Loyalty Today
Many popular phrases have their roots in sports. For example, the cliché “there is no ‘i’ in team” comes from the idea that a cohesive team of players is more likely to win games than a collection of individual superstars. Players are told to focus on the team&rsquo...Read More
May 06 2013 | Loyalty Today
In very large U.S. urban areas, the average commuter spends $16 and 52 minutes traveling 32 miles round trip to work each day. For many organizations – and employees that endure long, solo commutes – it all adds up to lost productivity, wasted resources and additional expenses. A...Read More
May 03 2013 | Loyalty Today
By Kaan Turnali, Global Senior Director, Business Intelligence, SAP
So far in the series, I have charted a course for creating value in the sports and entertainment industry through analytics. I have advocated a holistic approach to paint the full picture that goes beyond the basic game-day...Read More
May 02 2013 | Loyalty Today
The business world is ripe for an e-learning explosion as the number of qualified experts can’t keep pace with innovations like mobile, cloud, and Big-Data. Arming employees with the latest skills and knowledge so they can function with excellence is a strategic imperative for every...Read More
Apr 29 2013 | Loyalty Today
By Saswato Das, Head of Thought Leadership Content, SAP
Are you ready for Big Data at the big screen?
It’s true. Hollywood has discovered Big Data’s talents to determine how to distribute and promote movies. Advertisements viewers see before a movie is screened, and how that...Read More
Apr 28 2013 | Loyalty Today
Image via CrunchBaseBy Charlotte Han, Community Engagement Manager, SAP
Last week, Twitter announced a new ad format, Keyword Targeting in Timelines,which means brands can now find potential customers in real-time when purchase intent appears. Here’s an example from Twitter.com...Read More
Apr 27 2013 | Loyalty Today
Ever since my first visit to Rio years ago when I used to jog along Leblon admiring the view, I’ve been struck by the legendary beauty of this beachfront city. Now, it’s the city’s new intelligence that takes my breath away. On a recent visit to Rio’s Center of...Read More
Apr 26 2013 | Loyalty Today
The two wispy slips of paper were far more than just ATM receipts found at a bank in New York. They created a jarring yet simple mosaic of the sprawling gap between rich and poor in the United States.
Jim Edwards evaluates two very different ATM receipts on Business Insider.
“They...Read More
Apr 24 2013 | Loyalty Today
What would get people to reuse their towels in hotel rooms?
The answer might surprise you, as it’s not saving the environment or saving money. People are more likely to reuse their hotel towels if they are told that everyone else is doing it.
This variant of the ‘keeping up with the...Read More
Apr 23 2013 | Loyalty Today
The dynamics of a sports organization involve three main forces: the team, the game, and the fan. In essence, the team is the passion that gets the fan fired up, the game is where it all happens, and the fan keeps it alive. Of the three dynamics, the one the sports organizations can control the...Read More
Apr 22 2013 | Loyalty Today
Who are the best marketers out there right now? Who are the leaders shaping the way businesses interact with their customers and the marketplace? Big questions, right? What is more important than “who” is doing it, is “what” are they doing to meet the...Read More
Apr 19 2013 | Loyalty Today
The power of technology to change people’s lives is undisputed, but you also need people who are determined enough to turn crazy ideas into reality. It’s rare enough to run across anyone like that, so I was very excited to meet 50 of them recently at the Global...Read More
Apr 17 2013 | Loyalty Today
We really should stop using the term “supply chain.”
“Supply” gives the impression that one company makes something, say a part, and sends it to another, where it sits, like bolts in a bin, waiting, along with many other discreet pieces, to be made into something greater....Read More
Apr 15 2013 | Loyalty Today
Ryan O’Neil, Senior Director of Marketing, SAP
In the movies, detectives find themselves up against all kinds of perils: they habitually get stuck up to their neck in quicksand, buried alive in ancient tombs, locked in a flooding boat, or any of a thousand other diabolical traps.
It&rsquo...Read More
Apr 15 2013 | Loyalty Today
Last week was a busy one for corruption hunters in New York. A Bronx assemblyman and Republican Party chairman were among those arrested for alleged dirty deeds.
“Over the past few days, there have been several charges brought against public officials,” New York Gov. Andrew Cuomo...Read More
Apr 12 2013 | Loyalty Today
By Sadaf Hossain, SAP Global Private Equity
“What’s keeping your board up at night?” Netherlands-based auditor and advisor KPMG asked more than 700 venture capital board members and investors that very question this February. IT and social media was the No. 1 area where the...Read More
Apr 12 2013 | Loyalty Today
By Kurt Bilafer, APJ Regional Vice President, Analytics, SAP
Lego recently became a hot topic of conversation with my son, a huge Star Wars Lego fan. Lego is the fourth-largest toy company in the world, and here at SAP (and the Bilafer household), we have a special relationship...Read More
Apr 11 2013 | Loyalty Today
By Sylvia Santelli, Social Media Strategist, SAP
“Guru,” “expert” and “pro” are titles thrown around too easily in business, technology, social media and everything in between. What’s missing, whether these titles are self-proclaimed or well-deserved, is...Read More
Apr 11 2013 | Loyalty Today
By Kaan Turnali, Global Senior Director, Business Intelligence, SAP
Let’s get something out of the way: Nothing replaces the thrill of a championship. It is the measurement that counts most in sports. But the reality is that there are, for example, 32 teams in the NFL. And that means each...Read More
Apr 10 2013 | Loyalty Today
Digitalization is arguably the most cataclysmic event in the history of the written word since Johannes Gutenberg invented the printing press in 1450. In fact, the advent of self-published eBooks has sparked an eerily similar struggle over control and ownership as in centuries past. People...Read More
Apr 09 2013 | Loyalty Today
Last week, in the first installment of my Sports and Analytics series, I detailed how sports and entertainment organizations are similar to industries such as retail or consumer products. In this second installment, I want to expand on this point and discuss key components that are part of a...Read More
Apr 08 2013 | Loyalty Today
How do you find the time for social media? This is the question I get asked probably more than any other.
I have four lovely children, a demanding job, a wife with a successful career and more. So how do I find the time to tweet, blog, share, and comment?
The answer is simple: I make the time...Read More
Apr 08 2013 | Loyalty Today
All of us would do well with a second bite at the apple, another chance to go back and do it all over again. Our mistakes, as much as our successes, define us and can help steer us forward today. With this in mind, here are 10 lessons learned over the last 20 years of doing business...Read More
Apr 05 2013 | Loyalty Today
Over the past several years, we have talked at SAP about how we cannot limit ourselves by merely trying to create a sustainability strategy. Instead, we have been working to make our corporate strategy more sustainable. This month, we hit an important milestone on this journey with the...Read More
Apr 05 2013 | Loyalty Today
This is a time of great upheaval on Wall Street. Regulation is “the biggest factor shaping the future of the financial industry,” Financial News noted Tuesday. Dodd-Frank and Basel III will have firms on both sides of the Atlantic seeking more data granularity faster than ever...Read More
Apr 04 2013 | Loyalty Today
Guest Post by Greg Scandariato, MBA Student at Boston College
I still remember sitting in my dorm room at Boston College during the spring of 2004 when Facebook literally first burst onto the scene. Something that has since become such an integral part of 1 billion lives meant NOTHING to...Read More
Apr 02 2013 | Loyalty Today
I’m seeing companies spend lots of money trying to get customers to talk about their brands and products in social media.
For many of these companies, it’s a big waste of money.
Let’s be rational about this. What customer wants to tweet to his or her friends about toothpaste...Read More
Apr 01 2013 | Loyalty Today
Just this month, SAP Canada was named one of the 30 Best Employers in my home province of Québec, and our employees were named among the most engaged in the country. Having just marked my six-year anniversary working for SAP, that’s something to be very proud of. ...Read More
Mar 29 2013 | Loyalty Today
Statistical analysis in sports has been around for a long time, but the topic of sports and analytics has attracted more attention in the last decade. The release in 2011 of the movie Moneyball (based on the book Moneyball: The Art of Winning an Unfair Game, by Michael Lewis, published in 2003...Read More
Mar 27 2013 | Loyalty Today
On Earth Day, 1971, Keep America Beautiful ran the now-famous PSA – “The Crying Indian“- for the first time. It had a stunning effect on the populace, and shined a much-needed light on the behaviors that cause pollution. We are faced with a similar watershed moment. ...Read More
Mar 25 2013 | Loyalty Today
CMOs make a strong case that marketing should represent the “voice of the customer” for their companies but, in my opinion, that doesn’t go far enough. We need to represent the voice of the market.
Howard Schultz, founder of Starbucks Coffee famously said: “Customers don...Read More
Mar 25 2013 | Loyalty Today
Regardless of the challenges or benefits millennials pose to society, their culture – which is rapidly becoming our culture – is here to stay. As leaders of industry, we need to seek ways to understand and engage them, to teach and to learn from them.
As an organization...Read More
Mar 21 2013 | Loyalty Today
Christchurch, New Zealand is rebuilding after a devastating earthquake two years ago and recovering from the global financial crisis — and it could be losing more than US$1.2 billion to fraud. Of 140 businesses surveyed there, 38 percent had no distinct procedures to combat fraud, Chicago...Read More
Mar 20 2013 | Loyalty Today
For basketball fans, the name John Wooden conjures up images of pure legend. The coach of a dynastic UCLA team, he won 10 national championships, including 7 in a row (1967-1973). He had an almost unbelievable winning streak of 88 straight games.
In his own basketball career, Wooden was a 3-time...Read More
Mar 19 2013 | Loyalty Today
If want to hear lots of specific details about a TV show you missed, you’re better off asking a shy person in the office, rather than the loud-mouth talking about it in the break room. That’s because, according to a study by Dutch scientist Camiel Beukeboom, introverts use more...Read More
Mar 19 2013 | Loyalty Today
We are awash in content. It is actually a problem now. As audiences have become more vocal about what they need, brands and businesses have become more active in providing them that “great” content. “Alas” – and you will excuse the vernacular – “most of...Read More
Mar 18 2013 | Loyalty Today
Small businesses account for nearly two-thirds of net new job creation. And they innovate more than large businesses do, generating 13 times more patents per employee. That’s according to AOL founder Steve Case in a recent interview about “Restarting the US small-business growth...Read More
Mar 12 2013 | Loyalty Today
When you ask someone to do something, be sure to include the statement that they are free to choose to do it or not. Adding this phrase doublesthe likelihood they will do it.
A detailed analysis of more than 22K subjects in 42 separate psychology studies demonstrates this startling result....Read More
Mar 11 2013 | Loyalty Today
Just as the democratization of content empowers individuals, so does it impact companies. New technologies are allowing businesses of all kinds to reinvent themselves.
Consider the entertainment industry. In the earliest days of movie-making, studios owned everything—the actors, the...Read More
Mar 11 2013 | Loyalty Today
Yahoo! CEO Marissa Mayer used data analytics to justify her company’s ban last week on telecommuting, according to Business Insider. It seems Mayer doesn’t do much without lots of data backing her up.
VPN records allegedly indicated that Yahoo! employees were not “working&rdquo...Read More
Mar 07 2013 | Loyalty Today
Recently, my team had our first on-site meeting of this year, and I was very fortunate to have the opportunity to fly 1,500 km from Vancouver to Palo Alto and meet them in-person. What got me excited wasn’t just that I’ve never been to Palo Alto, but the thought that I was meeting...Read More
Mar 07 2013 | Loyalty Today
Nebraska Book Company uses cloud technology to successfully swim against the current of failing bookstores.
“Barnes & Noble is in trouble,” a headline in The Washington Post stated last week, “but bookstores aren’t doomed just yet.”Strategies for saving the...Read More
Mar 06 2013 | Loyalty Today
Most brands struggle to get appropriate attention for their new ideas. Typically, new products have a highly orchestrated PR strategy, calling in favors from influencers and media, and drawing crowds by having The Black Eyed Peas or Pearl Jam play at an event. For ...Read More
Mar 05 2013 | Loyalty Today
What was the first fast food company? What was the first credit card company?
If you’re like most people, you probably didn’t know the answers were White Castle and Diners’ Club. While both companies still exist, they now have relatively small share in what has turned out to be...Read More
Feb 26 2013 | Loyalty Today
The telecommunications industry has come a long way since Lily Tomlin’s iconic skit of telephone operator Ernestine accurately captured the frustrating experience of most customers. Savvy communications service providers (CSPs) have long known they need to move past their core competency (i...Read More
Feb 26 2013 | Loyalty Today
Machine-to-Machine (M2M) technology has been around for years. Industries like oil and gas, transportation and logistics management rely on it to keep us safe. Medical device manufactures use it to keep us healthy. You and I use it to get to work every day as a distributed network of hundreds...Read More
Feb 25 2013 | Loyalty Today
In a recent post, I urged CEOs to view marketing as a strategic partner, the glue that binds the different parts of an organization together to deliver a consistent, cross-channel consumer experience. A 2012 report from Forrester and Heidrick & Struggles concluded that marketing is...Read More
Feb 25 2013 | Loyalty Today
More than half a million new customers joined South Africa’s biggest bank in less than a year thanks to SAP Mobile Platform, helping unbanked populations meet their banking needs. Almost half of South Africa’s 51 million people earn less than R3,000 ZAR (about $340 USD) per month...Read More
Feb 25 2013 | Loyalty Today
Telcos are sitting on a gold mine of core capabilities and assets, critical for M2M success. In addition to just network connectivity, they have outstanding expertise in large scale service delivery with high reliability and global reach, plus an arsenal of partners for content, apps, specialized...Read More
Feb 22 2013 | Loyalty Today
Big Data can be a life saver, figuratively and literally. We’ve all heard about how Big Data can save time and money, but 87 percent of federal IT officials think that real-time Big Data could save a significant number of lives each year.
Lifesavers aren’t much good if rescuers...Read More
Feb 20 2013 | Loyalty Today
In the popular middle-grade novel, Blubber, author Judy Blume relates a truly heartbreaking story of a group of bored fifth graders suddenly taking to tormenting one of the girls in their class. In a space vacated by indifferent and lifestyle-preoccupied adults, Wendy, a shrewd fifth grader,...Read More
Feb 19 2013 | Loyalty Today
Surely you know the song Happy Together – the 1967 chart-topper by the Turtles that ultimately became the band’s only No. 1 hit and its signature song. It’s one of those songs that defines the era of bands with creatively spelled animal names (Byrds, Monkees, Beatles).
On first...Read More
Feb 19 2013 | Loyalty Today
How do you get your arms around millions of devices, billions of apps, and trillions of things to end up making money and solving some of the challenges of big data and mobility? SAP’s thought leaders provide insights into what it takes to successfully drive business in a world that has as...Read More
Feb 15 2013 | Loyalty Today
Auto rickshaws are the lifeline for a significant number of commuters in most towns and cities in India. (Image credit: AFP/Getty Images via @daylife)
As countries experience rapid growth, it is not unusual to see fault lines develop where the old edges up against the new. It is no different...Read More
Feb 14 2013 | Loyalty Today
One good thing about taxes is that they get citizens invested in government — literally. Taxpayers want to be sure that the government spends their money sensibly, but first they must know how their hard-earned cash gets spent.
The City of Edmonton works in an open-data and open...Read More
Feb 12 2013 | Loyalty Today
Remember the invisible gorilla video?
In an experiment popularized by the book of the same name, volunteers were told to keep track of how many times a basketball was passed between players. While the ball was being tossed, someone in a gorilla suit walked between them in plain view. Very few...Read More
Feb 12 2013 | Loyalty Today
Ted Rubin and Kathryn Rose’s new book, Return on Relationship, deftly explores the value of fostering relationships as the new currency for the digital era. Think you have heard this before? You probably have – in pieces, but where this book “nails it” is in...Read More
Feb 11 2013 | Loyalty Today
Ted Rubin and Kathryn Rose’s new book, Return on Relationship, deftly explores the value of fostering relationships as the new currency for the digital era. Think you have heard this before? You probably have – in pieces, but where this book “nails it” is in...Read More
Feb 08 2013 | Loyalty Today
If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about.
And if our business accepts the Social Business imperative, you know we need to grow our army of storytellers in...Read More
Feb 07 2013 | Loyalty Today
When I think about retail today, a song by the band McFly comes to mind. The British “boy band” (italicised because they are actually all pretty accomplished, though disgracefully young musicians) recorded it a few years back, and you really can’t miss the message: “It...Read More
Feb 06 2013 | Loyalty Today
“So why should this organization invest in human capital?”Over the past two decades, HR executives and corporate strategists have been engaging more deeply. Yet when the conversation reaches the point where corporate strategy asks HR this question so bluntly, it usually indicates the...Read More
Feb 01 2013 | Loyalty Today
We all know that consumers are disrupting companies’ business models. One visible example is the increasingly popular practice of “scan and scram” (a.k.a. “showrooming”), in which customers browse in brick-and-mortar stores but use their mobile devices to find better...Read More
Jan 31 2013 | Loyalty Today
What is thought leadership?
Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do you need to consider developing and publishing thought leadership.
2013 may finally be the year when content marketing becomes a mainstream ...Read More
Jan 29 2013 | Loyalty Today
Are you feeling empowered that the technology around you allows you more flexibility to manage your work and your life, or are you feeling overwhelmed by the pressures of managing it all? If you answered “yes” to either of these, you are not alone. 20-somethings are...Read More
Jan 24 2013 | Loyalty Today
Is Twitter going mainstream? Whether you are a Twitter newbie or an old pro, Twitter is still a mystery to a great many business professionals.
I think Twitter is an amazing tool! I have been on Twitter for almost 4 years. Just 4 short years! Twitter co-founder Jack Dorsey (@jack) sent his 1st...Read More
Jan 23 2013 | Loyalty Today
Iran may be behind a massive and sustained campaign of cyber-attacks against numerous Western financial institutions, including Citigroup, Capital One and HSBC, we learned last week. The strikes exploit banks’ Web site encryption, which encode customers’ online transactions to keep...Read More
Jan 22 2013 | Loyalty Today
Many teams – in their rush to build a social business or inbound marketing plan – forget this important first step into a world of social media: In order to think social, you need to act personal. Incorporating this thinking into your program will yield you a chance for...Read More
Jan 18 2013 | Loyalty Today
Analytics used to belong exclusively in the realm of the nerds. The tools and the time required to tease insights out of huge volumes of data were incompatible with the real-time needs of customer-facing business people.
But with analytical tools that are more user-friendly than ever and...Read More
Jan 17 2013 | Loyalty Today
How do you find inspiration?
For many, the simplest ideas articulated in the form of a short quote can help you to think a little clearer, to move a little faster, to work a little harder, to drive toward a loftier goal.
So to help you, I have curated a list of what I believe are the 22 best...Read More
Jan 16 2013 | Loyalty Today
After doing this awhile, you get to see the signs of the self-promoter and the quick name-for-themselves artists. You also – with more rarity – get to meet the real deal. So, I was very pleased when he agreed to sit down and chat on topics ranging from the new directions...Read More
Jan 15 2013 | Loyalty Today
Imagen de Hola Gourmets 2009 (Photo credit: jlastras)
My father was a chef, so I have enjoyed a lifelong love affair with well-prepared and delicious food of all kinds. But I haven’t enjoyed the subsequent battle of the bulge, which had me looking for a quick victory.
But I soon...Read More
Jan 11 2013 | Loyalty Today
So your company now has accounts on all the major social media channels such as Facebook, Twitter, and LinkedIn. Maybe you’re even posting to a Google+, Pinterest, Slideshare or YouTube.
These practices, however, are quickly becoming old school as we move beyond the age of social...Read More
Jan 10 2013 | Loyalty Today
Aadhar enrollment center
Recently, I saw firsthand how a new “universal identification” program called Aadhar is taking shape in India. It has potential to improve the lives of millions of poor people via Big Data. Aadhar is an ambitious government Big Data...Read More
Jan 04 2013 | Loyalty Today
It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here.
I mean if you want to lose weight, the steps are pretty simple, right? Exercise every day, weigh yourself once a week, count...Read More
Jan 03 2013 | Loyalty Today
Targeting specific customers with tailored offers will become a much bigger business in 2013, according to one SAP expert. New technology could help the decades-old concept of personal marketing explode — and make 2013 the Year of the Consumer.Focusing one’s message on a small...Read More
Dec 31 2012 | Loyalty Today
Technological innovation and digitization provide companies the opportunity to develop profitable, new services. Business leaders who want to transform their business models to include radical, new services are very good at expressing their need to escape the commoditization trap, but rarely...Read More
Dec 28 2012 | Loyalty Today
Let’s face it. If you’re in business you have to use email. Even if you’re not in business you have to use email. Well, just about everyone who uses the internet is stuck in the inbox nowadays.
People aren’t just checking and sending email – they’re talking...Read More
Dec 28 2012 | Loyalty Today
An off-duty law enforcement officer averted further bloodshed last weekend when she stopped a gunman in a San Antonio cinema. The shooter had already wounded two people and fired upon a marked police car when the officer took action, according to San Antonio Express-News.The yet-to-be...Read More
Dec 27 2012 | Loyalty Today
“Companies that have embraced the future have been rewarded,” CNBC’s Jim Cramer said on Mad Money, highlighting SAP’s forward-thinking mindset — and rising stock price. “The company’s last quarter — it was fabulous — it was the best...Read More
Dec 21 2012 | Loyalty Today
In my Marketing Predictions post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile.
I predicted that we would see increased buzz talking about how to become a social business, how to execute content strategy and...Read More
Dec 20 2012 | Loyalty Today
Only the Velvet Underground could provide such bare contrasts between their world of lacerating noise and squalid cityscapes, and many of their peer musicians’ worlds of rainbows and escapist indulgences. Yet even as the Velvet Underground’s career as a group was drawing to a close...Read More
Dec 19 2012 | Loyalty Today
Last year, I reported on the complex logistics surrounding Santa’s Supply Chain. This year, I want to unwrap the broader business model of Jolly St. Nick and how he miraculously delivers the goods year after year.360-degree View: “Children of all ages”
Like all successful...Read More
Dec 19 2012 | Loyalty Today
Is cloud computing “bad or risky” for data privacy?
Is personal data more “secure and protected” in the cloud? Or less?
The impact of cloud computing on data privacy is a complex and sometimes controversial topic. There are a number of misperceptions about data...Read More
Dec 18 2012 | Loyalty Today
“People got a bit lax,” Queen Elizabeth II said last week of the time leading up to the financial crisis. “Perhaps it was difficult to foresee.”The U.K.’s monarch also lamented that her nation’s Financial Services Authority “didn’t have the teeth...Read More
Dec 17 2012 | Loyalty Today
Solving the too-big-to-fail problem in banking just got international. Authorities could seize a Global Systematically Important Financial Institution (GSIFI) — and dismantle it as appropriate — under a joint plan by the Federal Deposit Insurance Corporation (FDIC) and the Bank...Read More
Dec 14 2012 | Loyalty Today
The real benefit of social media tools to the enterprise itself lies in the capacity of those tools to capture and analyze that enterprise conversation for relevant insights, connecting it to the business process it relates to. That’s the social intelligence portion that makes it deliver...Read More
Dec 11 2012 | Loyalty Today
They lurk quietly in neighborhood garages and large offices, concocting wild ideas and rolling out new business models and products that can take entire industries by storm. These companies have big ideas that are driving profound change by challenging the conventional market while making...Read More
Dec 07 2012 | Loyalty Today
“If television’s a babysitter, the Internet’s a drunk librarian who won’t shut up” -Dorothy Gambrill, Cat and Girl, 2005As a youth I lived in a strict house, where television viewing was restricted to one-half hour per day (or a full hour for PBS programs). The...Read More
Dec 05 2012 | Loyalty Today
Today, there are 200,000 small businesses in New York City. Someday, any one of them could become a multinational corporation like SAP, creating thousands of jobs and supporting the global economy in countless ways.
Kicking off the SME Summit on Nov. 29 at SAP’s New York offices, the...Read More
Dec 04 2012 | Loyalty Today
Content Strategy is a very confusing topic in business and marketing circles.
There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization.
But exactly how...Read More
Dec 03 2012 | Loyalty Today
The other day I wrote about the research we had undertaken in the course of writing The Customer Experience Edgeand four distinct qualities that are critical an outstanding customer experience. Let me go on to say that I’m not alone in asserting that the customer experience is the real...Read More
Nov 30 2012 | Loyalty Today
If you follow the SAP blogs at all closely, you’ll know that the past few weeks have been very exciting for SAP. Todd Wilms wrote about SAP 360 Customer and the unveiling of SAP CRM Powered by SAP HANA. Richard Howells expanded on that 360 degree view of the customers’ world and...Read More
Nov 29 2012 | Loyalty Today
Shoppers already dispirited by the crowds and commodities at the mall this holiday season can take heart—there’s a better way. JustBecause is a new Facebook iPhone app that turns gift-giving on its head, focusing on the product not the recipient or the occasion. With a slogan that...Read More
Nov 28 2012 | Loyalty Today
Speaking to a journalist in 1969 John Lennon offered these insightful, almost prophetic words:
“…and the Left Wing talk about giving the power to the people… you know…anybody knows that the people have the power. All we need to do is awaken the power in the people...Read More
Nov 27 2012 | Loyalty Today
Everyone believes that rapidly advancing technology is changing the game, but that’s only half the challenge businesses face. The more significant challenge is this: Digital customers are changing the rules.
Armed with smart phones and tablets, today’s customers are digitally...Read More
Nov 20 2012 | Loyalty Today
A gap has always existed between companies and customers. Top management formulates a brand promise, and through messaging, packaging, sales, product/service delivery and other means, it works to fulfill that promise.
But as author Michael Hinshaw points out in his book Smart Customers, Stupid...Read More
Nov 19 2012 | Loyalty Today
Trading stood still on more than 200 companies Monday, as a server kept the New York Stock Exchange from publishing quotes for most of the day. Taken alone, this seems like a technical glitch.But combined with earlier problems, such as Knight Capital in August, Facebook in May, BATS in March...Read More
Nov 16 2012 | Loyalty Today
Planning season is well underway and I think it is never to early to look at the Marketing 2012 year-in-review and start to make some predictions for Marketing and Social Businesses in 2013.
So here I will lay out my perspective – a narrative really – of what happened in 2012 in...Read More
Nov 15 2012 | Loyalty Today
When done right, effective marketing will generate a quantifiable “multiplier effect.”
While social media gets much of the recent credit for this phenomenon, it has existed forever, long before the famous shampoo commercial that explained how happy customers “tell their 2...Read More
Nov 14 2012 | Loyalty Today
Break on Through (to the Other Side)
I can hear Ray Manzerek’s analogue keys (pounding bass notes) reverberating through my subconscious as I write this. That riff of intense anticipation as Mr Mojo Risin’ leads us into a primal scream-esque liberation from the world that we once...Read More
Nov 13 2012 | Loyalty Today
Author’s Note: Happy Veterans Day!
“The impact of Dodd-Frank for foreign banks is going to be widespread and long-lasting,” according to a recent report by Boston-based research and consulting firm Celent. “The new rules would alter the trading strategies and operations...Read More
Nov 13 2012 | Loyalty Today
“I don’t know what to write about!”
If you are trying to recruit social ambassadors for your business, you will quickly run into this challenge from your colleagues.
And if you accept the Social Business imperative, you know that we all need to grow our army of...Read More
Nov 09 2012 | Loyalty Today
By Rani Goel, Senior Director, Analytics Product Marketing, SAP
A lot of ink has been spilled relating to big data; countless articles, blog posts and discussions are about how data is growing by leaps and bounds and how companies need the ability to store and manage peta bytes and zeta bytes of...Read More
Nov 08 2012 | Loyalty Today
A boy looks at snack foods and drinks at the Grand Opening of the new Walmart Neighborhood Market in Panorama City, California. (Image credit: AFP/Getty Images via @daylife)
When a small business gets its first big order it can seem like manna from heaven. But wipe those dollar signs out of...Read More
Nov 07 2012 | Loyalty Today
The original starship Enterprise (Photo credit: Wikipedia)By Adaire Fox-Martin, SVP Industry Business Solutions for APJ, SAP
If we could borrow a line from the suave and dashing Starfleet Captain James T. Kirk to describe the act of innovating, it would be: “To boldly go where no man...Read More
Nov 07 2012 | Loyalty Today
By Jamie Anderson, Director, Global Solution Marketing, SAP
In 1986 Depeche Mode released Black Celebration. A turning point for the band as they left behind the last remnants of electronic pop for an edgier, darker, sound. I loved it. It alienated some but gained so many more new fans with its...Read More
Nov 06 2012 | Loyalty Today
Three in five financial institutions cannot perform real-time reconciliation because they haven’t started working on it for any of their asset classes, according to a recent survey. And they don’t think they’ll be ready to start work on this regulation-essential project before...Read More
Oct 31 2012 | Loyalty Today
Imagine a world in which researchers share data via one massive supercomputer to advance medicine, energy, agriculture … where nations respond in unison to natural disasters … and governments share services around the world.
This is what I envisioned as I spoke with...Read More
Oct 30 2012 | Loyalty Today
I confess: I can talk a good game about how mobile tools are revolutionizing the way business is conducted. But I don’t live the dream.
When I’m composing my Rhapsodies In Blog about the merits of the mobile workstyle, I’m either in my cubicle at work or (shudder) at home, in...Read More
Oct 26 2012 | Loyalty Today
A revolution has quietly been happening in how enterprise tech is purchased.
Being someone who both makes his living writing about what’s happening in enterprises, AND being a member of the marketing department of a software vendor in one of the most cutting-edge locations on the planet,...Read More
Oct 25 2012 | Loyalty Today
After attending a recent conference in New York and hearing some of the brightest social minds in the business and entertainment world discuss their ideas, one thing became very – painfully – clear: social media has reached its apex. It has peaked, and is already on the downward slope...Read More
Oct 24 2012 | Loyalty Today
By Susan Galer, Communications Director, SAP
Last weekend I experienced innovation in its truest form. I snagged tickets to see the Video Game Orchestra (VGO) at Boston Symphony Hall. For two hours, I was, as they say, transported to another, better place.
Mind you, I am not...Read More
Oct 23 2012 | Loyalty Today
Image via CrunchBaseBy Dan Everett, Senior Director, EIM Solution Marketing, SAP
I was speaking with a colleague who is presenting at StrataConf + HadoopWorld this week in New York. His session Tying the Knot Between Hadoop and EDW explores the roles both play in big data projects...Read More
Oct 22 2012 | Loyalty Today
Mobile won’t deliver on the dream of the paperless office, as I argued earlier this week. We’ll read more on our tablets and even smartphones, for sure. But the ability to access and read those files on our devices also whets our appetite to print them, too.
According to a...Read More
Oct 19 2012 | Loyalty Today
How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brands become publishers without hiring entire newsrooms full of journalists?
Turns out, the answer is simple: take the knowledge, the expertise and the passion of your employees and focus...Read More
Oct 18 2012 | Loyalty Today
If I were a millennial, I would be annoyed with popular media.
Whether they are called Millennials, Digital Natives, or Generation Y, people under the age of 30 are typically portrayed as having unrealistically high expectations for their career and over-inflated sense of their...Read More
Oct 18 2012 | Loyalty Today
By Margot Heiligman, SAP CRM Solution Management and Hansen Lieu, SAP CRM Solution Marketing
Do you have a team listening to what is being said about your company on Facebook, Twitter, LinkedIn and discussion forums? Better yet, are your social savvy responding to the customer service...Read More
Oct 17 2012 | Loyalty Today
By Tracey Arnish, Vice President of Talent Experience, SAP
A few months back I had coffee with an individual who I informally met at a leadership event. This individual was interested in joining my organization and had invited me for a meeting to learn more and share her experience. During...Read More
Oct 12 2012 | Loyalty Today
When Google changed the name of Android Market to Google Play six months ago, I argued that it wasn’t the retreat from the enterprise that it looked like, but actually foreshadowed Google starting up an enterprise app store to complement its fun-focused one.
I guess I’ve...Read More
Oct 12 2012 | Loyalty Today
Content Marketing Ads On SAP's Business Innovation
When I ask people what they think marketers do or simply “what is marketing?” they almost always say that marketing is some form of advertising or promotion.
We all learned the “4 Ps” (Product, Promotion...Read More
Oct 11 2012 | Loyalty Today
The Merriam-Webster online dictionary defines “diversity” as follows:
1: the condition of having or being composed of differing elements :variety; especially: the inclusion of different types of people (as people of different races or cultures) in a group or organization <programs...Read More
Oct 10 2012 | Loyalty Today
Two critical aspects of fast-growing small businesses are constantly running a kind of tortoise-and-hare race: sales and operations.
Many companies become so consumed by sales that they fail to see that if operations fall too far behind, it can lead to disaster. Mark Lehew, SAP’s national...Read More
Oct 09 2012 | Loyalty Today
(Image credit: AFP/Getty Images via @daylife)
A few days ago, New Delhi announced a policy opening India’s notoriously fragmented and inefficient retail sector for a 51% foreign ownership in multi-brand retail (think Wal-Mart) and 100% ownership in single-brand retail (think Niketown)....Read More
Oct 08 2012 | Loyalty Today
Pinball Wizard (Photo credit: Wikipedia)By Ray Rivera, Director, Solutions Management, Workforce Planning and Analytics, SAP
Good analytics is a combination of art and science, where the skillful analyst combines an entire matrix of prior knowledge with good judgment about authentically...Read More
Oct 05 2012 | Loyalty Today
It is becoming increasingly clear that marketers and advertisers have been divided into two camps. There are those that embrace the idea that they are share equal responsibility for their brand with their consumer. They see themselves as co-brand managers, in a world where customers can...Read More
Oct 03 2012 | Loyalty Today
One aspect of working for a global company that I don’t care for are 5 a.m. conference calls with Europe. But what’s even more frustrating is waking up to my alarm clock at 4:30 a.m. only to discover that the 5 a.m. call was cancelled overnight. Well, what if my calendar could talk to...Read More
Oct 02 2012 | Loyalty Today
Indian students of Aircraft Maintenance Engineering (AME) listen to their instructor during a practical training session. (Image credit: AFP via @daylife)
I know you’ve heard of tree huggers, but have you ever heard of server huggers?
I’ve heard this term used to describe...Read More
Oct 01 2012 | Loyalty Today
September is coming to a close, and so will the spate of back-to-school/child-oriented blog posts from me (I promise). Just…after my coming review of the Fuhu Nabi tablet. And – D’oh! – this post:
(Assumes whiny stand-up comedian voice) “Have you...Read More
Sep 28 2012 | Loyalty Today
The tech industry attracts the worst kind of futurists, Clayton Christensen-quoting types who behold shifting paradigms, looming inflection points and disruptive innovations everywhere they look.
The futurism business is so competitive these days that technologies get...Read More
Sep 27 2012 | Loyalty Today
Really great sales people have a skill set the rest of us do not natively possess; If you did have those skills, you would weigh your career options differently and probably make a lot more money. This is not to surmise then that sales people can be replaced. But, smart organizations...Read More
Sep 17 2012 | Loyalty Today
“Would you like 500 calories, er, fries with that?”Global fast food juggernaut McDonald’s will list the calorie values on its menus across the U.S. next week, giving customers the chance to evaluate their choices. The parallel between this fast food initiative and the...Read More
Sep 14 2012 | Loyalty Today
I read a blog by Thomas Redman in the Harvard Business Review (Make the Case for Better Quality Data) that stated, “It costs ten times as much to complete a unit of simple work when the data are flawed in any way as it does when they’re perfect.” I’ve had many...Read More
Sep 13 2012 | Loyalty Today
There was a ton of news from Apple‘s event today, many of which may have sounded earthshattering to those nattering away on Twitter (raises hand), but upon more reflection, are probably irrelevant to those of us in the enterprise and business worlds.Skittles Rainbow of colors for new...Read More
Sep 12 2012 | Loyalty Today
“Retail and commercial banks should be simple and they should be boring,” Lloyds Banking Group’s chief executive said last week. “The industry must change,” António Horta-Osório told the CBI Scotland annual dinner.Tempting as it may be for the capital...Read More
Sep 12 2012 | Loyalty Today
First, it was the Scandinavian-style Smorgasbord. Later, it was Old Country Buffet.
My parents were immigrants who grew up in a time and place where starvation was a reality. Naturally, all-you-can-eat restaurants seemed like one of America’s Greatest Wonders.
When I was in...Read More
Sep 11 2012 | Loyalty Today
To prepare for the upcoming holiday shopping season, I’m reading ‘Priceless: The Myth of Fair Value (and How to Take Advantage of It)‘ by William Poundstone. Poundstone references a wide variety of psychologies studies that show consumers are unable to accurately estimate fair...Read More
Sep 11 2012 | Loyalty Today
Jonathan Becher, Chief Marketing Officer, SAPOriginally published in the September 24, 2012 issue of FORBES magazine.
You’re likely to see the world differently if you spend a few minutes with Jonathan Becher, SAP’s CMO. To Becher, baseball and Olympic sailing are good analogies...Read More
Sep 06 2012 | Loyalty Today
Nothing’s perfect. In creating my map of the 120+ back-to-school iPad and tablet deployments this fall, I learned a few things about what can cause trouble for schools and students. These are good lessons for businesses and other types of organizations thinking about going...Read More
Sep 06 2012 | Loyalty Today
More than a quarter of market participants find its current structure “very weak,” according to a recent TABB Group poll, which indicates that all-too-frequent computerized trading goofs are eroding market confidence. Last month’s Knight Capital tech tragedy killed almost 20...Read More
Sep 04 2012 | Loyalty Today
As part of my research into a forthcoming blog/map showing the largest iPad and other tablet deployments by schools and universities, I also updated my list of the largest publicly-known iPad deployments, including companies, governmental agencies, etc.
Notable additions include Hult...Read More
Aug 30 2012 | Loyalty Today
Android often gets criticized for fragmentation. But the connected car market has it beat by a mile, with literally dozens of competing telematics platforms, each with its own code and quirks for developers to wrestle with.
At the Charged: Electric Vehicle...Read More
Aug 29 2012 | Loyalty Today
Thanks to Maryann Salerno & Ridley High Football Team for lending equipment.By Ryan Somers, Senior Manager, SAP
It’s that time of year again and the numbers are astronomical! Fantasy football is a $1 billion industry with 27 million people competing annually. Legions of...Read More
Aug 22 2012 | Loyalty Today
By reading the recent press and listening to “the street,” you would think Facebook‘s demise was imminent, Mark Zuckerberg will be stepping down to run a Froyo stand at the Westfield Garden State Shopping Plaza (‘Sup, Paramus?), and that social media has no proven value...Read More
Aug 15 2012 | Loyalty Today
Reflections: Carly Simon's Greatest Hits (Photo credit: Wikipedia)By Jamie Anderson, Director, Global Solution Marketing, Web Channel & eCommerce Solutions, SAP“You’re so vain, you probably think this song is about you,” sang Carly Simon in her classic pop put...Read More
Aug 14 2012 | Loyalty Today
Oh, there is interest in Pinterest, the visual social sharing site. But is the site that, in its first month, became the #1 source for referring web traffic (over Google+, Reddit, and LinkedIn combined) a “colossal waste of time,” and “only good as a platform for scrap...Read More
Aug 13 2012 | Loyalty Today
I’ve begun to wonder whether the question, “What’s the ROI on Social?” is a kind of post-modernist Zen koan. It’s one of those questions that is often asked, yet that has no rational answer.
Social Media Music, credit: SAP
I shared this thought the other day...Read More
Aug 10 2012 | Loyalty Today
Drinking my coffee one recent Saturday morning, I was slightly startled by a headline in the weekend Review section of the Wall Street Journal entitled, “The Customer as a God.” Religious considerations aside, I was at once attracted and repelled.
But the snarky headline...Read More
Aug 08 2012 | Loyalty Today
By Claudia Linke, Editor, SAP.info
Processes that manage themselves. Products that tell machines what to do next: the next industrial revolution will open up completely new possibilities for the manufacturing industry.
A new type of production is about to turn the industrial world on its head...Read More
Aug 07 2012 | Loyalty Today
What do the Southwest Airlines boarding process and the video game Halo have in common?
They both rely on swarm intelligence to improve their experience.
Swarm intelligence describes the behavior of a population of simple agents whose aggregate behavior exhibits intelligence unknown to the...Read More
Aug 07 2012 | Loyalty Today
(Image credit: Getty Images via @daylife)By Mario Herger, Senior Innovation Strategist, SAP“Fun is just another word for learning” – Raph Koster (Game theorist)
When I see my five-year old son’s curiosity as he examines new objects and uses them in new ways, I’m...Read More
Aug 03 2012 | Loyalty Today
By Jacqueline Vanacek
Big data offers a grand challenge to reinvent major sectors of the US economy like healthcare, retail, energy and manufacturing.
In my recent conversation with Deputy Director Thomas A. Kalil of the White House Office of Science and Technology Policy (OFSTP), he defined...Read More
Aug 03 2012 | Loyalty Today
Catadores are the heart and soul of ASMARE, an association of hundreds of recycling professionals located in Belo Horizonte, Brazil, and the reason the organization was created 22 years ago. They are also the reason that I’ve spent nearly four weeks in southeastern Brazil, creating an...Read More
Aug 02 2012 | Loyalty Today
Pink Floyd—The Wall (Photo credit: Wikipedia)By Jamie Anderson, Director, Global Solution Marketing, Web Channel & eCommerce Solutions, SAP“Hello, is there anybody in there? Just nod if you can hear me, is there anyone home?” sings Roger Waters in this classic track...Read More
Aug 01 2012 | Loyalty Today
A barber shop would seem an unlikely place to collect business wisdom. Yet I have a story to tell of a little barber shop with lessons for any “commodity” business that wonders how they can differentiate and succeed.
My story begins 15 years ago when I first moved to San Jose...Read More
Jul 31 2012 | Loyalty Today
High-tech training has obviously been around for years and infiltrated many sports. But the London 2012 Olympics is a showcase for how mobile has also infiltrated modern athletics.
One reason is the way the Olympics is a one-every-four-years showcase for certain kinds of individual sports.
In...Read More
Jul 26 2012 | Loyalty Today
Most sports fans know that home teams have an advantage over visiting teams even though they have never seen any hard facts that prove it. While fans believe in the home field advantage, they hotly debate the reason for its existence. Over the years, I’ve heard a variety of...Read More
Jul 26 2012 | Loyalty Today
No generation is just a single dimension or can be defined by a single thing. However, there are certain trends with every generation, and our newest to tackle the business world is no different. I am in constant awe and amazement at the levels of intelligence and poise possessed of so many...Read More
Jul 25 2012 | Loyalty Today
IDC has been surveying mobile developers for the past two years. In mid-May, it polled more than 3,500 developers in a survey sponsored by platform vendor and SAP partner, Appcelerator, to gauge their feelings about Apple versus Google in the enterprise, their interest in Windows 8/Microsoft...Read More
Jul 24 2012 | Loyalty Today
(Photo credit: Wikipedia)
In the first two blog posts of this series, I discussed the huge opportunities that the Olympics bring to businesses (Fourth Place at the Olympics Is The Loneliest Place In The World) and the supply chain challenges that they face (The Logistics Of The Olympics Is A...Read More
Jul 23 2012 | Loyalty Today
(Photo credit: Sean MacEntee)By Vinay Iyer, Vice President, Global Solution Marketing, SAP
I recently complained on Facebook about having to do the dishes by hand when my dishwasher was in its death throes.
Several sympathizers posted consoling comments. My Mother-in-law, though...Read More
Jul 17 2012 | Loyalty Today
Next week I’ll be in China for our second annual customer meeting. One of the things that makes this event special is we didn’t try to export the US version to China but rather built an event ground up for China. As Chinese consumers gain affluence, we expect them to act...Read More
Jul 13 2012 | Loyalty Today
I interviewed Rick Blatstein, founder and CEO of OTG Management, who says lending iPads calms travelers, “electrifies” the vibe of his airport restaurants, and raises sales.
Blatstein is a former nightclub owner who got into the airport restaurant business in the mid-1990s.
Before...Read More
Jul 11 2012 | Loyalty Today
The other week my colleague Vinay Iyer posted a blog that looked at how a company might use social media to improve its relationships with their customers. Some companies are already doing this, but it’s also clear that some companies also have a learning curve here about what constitutes...Read More
Jul 10 2012 | Loyalty Today
Everyone’s suffered through an unpleasant encounter with a member of your company’s technical help desk. Some young, would-be Alpha Geek who sarcastically overwhelms you with jargon while he – and it’s always a he – condescends to fix your laptop or printer.
I...Read More
Jul 05 2012 | Loyalty Today
I recently vented on Facebook about having to wait (and wait) for a certain company’s customer service team to get their act together to fix my broken dishwasher. After I endured several excruciatingly long waits in the telephone queue, the repair technician finally arrived one bright...Read More
Jun 29 2012 | Loyalty Today
What if you could tap the untold reams of data you have floating around your organization to solve a major problem – and you could do it in a fun, low-cost way? If you follow the lead of NetFlix and Kaggle, you can do just that. In an intersection of three of the biggest catch phrases of...Read More
Jun 19 2012 | Loyalty Today
How do three of the world’s most recognized brands approach digital and social media? Blair Christie, CMO of Cisco; Jonathan Becher, CMO of SAP; and Ann Lewnes, SVP of Global Marketing for Adobe weigh-in on their journey leading their organizations and what surprises they had along the way....Read More
Jun 14 2012 | Loyalty Today
Whether it’s forward thinking or sheeple behavior, but 13 groups applied to manage Web addresses ending in .app, revealed ICANN today. According to the Uber-Registrar, .app was actually the most popular domain name (aka generic Top-Level Domain name, aka gTLD) sought after in...Read More
Jun 12 2012 | Loyalty Today
The amount of data being produced is so overwhelming it’s hard to be shocked by the numbers anymore. Recently, I heard that the sheer volume of data created by U.S. companies alone each year is enough to fill ten thousand Libraries of Congress. These amazing numbers raise an important...Read More
Jun 07 2012 | Loyalty Today
The other week I flew from Prague to London. Or, rather, I sat. Mostly I sat. When the four-hour delay due to weather was announced in Prague, a collective groan went up. The fellow next to me sighed and said, “This happens every week. Four hour delay; blame it on the weather. And just you...Read More
Jun 06 2012 | Loyalty Today
Have you noticed the plethora of fairy tale remakes or reinterpretations lately? Everywhere you turn around in popular media you see an evil queen, a virgin heroine, an unsuspecting hero, or a wised mentor helping to overcome the forces of darkness. Is it coincidence, or an allegory...Read More
May 30 2012 | Loyalty Today
Clint Eastwood at Cannes (Photo credit: Wikipedia)
Clint Eastwood is the world’s greatest brand manager. This is not one of those “Life lessons I learned from Caddyshack,” or “Everything I need to know about business I learned from coaching 1st grade soccer&rdquo...Read More
May 17 2012 | Loyalty Today
Is your organization stuck in social quicksand? Is social not delivering the payoff you once hoped it would? Have you read every Twitter Best Practices article on Mashable until you are now dreaming in “Top Ten” lists, but to no avail? Well, you only need to change the way...Read More
May 15 2012 | Loyalty Today
Last week I had words with an automotive customer service rep named Anne. The “run flat” tires on my car had proven to be a spectacular failure. Instead of enabling Mrs. Leaper to get home safely after a run-of-the-mill puncture, they fell apart—and I mean that literally&mdash...Read More
May 14 2012 | Loyalty Today
Today’s retail business is a real-time, information-driven enterprise. Every customer interaction and movement of a product through a distribution network is measured and used to refine pricing strategies, update inventory decisions and tailor customer incentives on websites, email and...Read More
May 09 2012 | Loyalty Today
Think social media is just being used by large companies for gaming or brand awareness? Think again. Dow is on a mission to utilize social channels to make science a compelling career choice for millennials and the next generation.
Their strategy for doing so: letting scientists speak for...Read More
May 08 2012 | Loyalty Today
This week’s Decoded Fashion conference revealed that New York’s fashion designers are increasingly savvy users of technology, especially for creating engaging customer experiences — but the industry faces more wrenching change in the future.
Organized by former journalist Liz...Read More
May 07 2012 | Loyalty Today
The lighting, colors, materials, variety of common areas and the extensive use of glass help give the building a high-energy, dynamic atmosphere.
Cubicle farms continue to live long and prosper and have become the de facto method to organize millions of corporate employees. But in a world...Read More
Apr 26 2012 | Loyalty Today
Those of you who know my evangelistic tendencies vis a vis CRM solutions may be shocked at the title of this week’s blog. What? Could Leaper be suggesting that CRM is not in itself the be-all and end-all?
No, it’s not. I rather like to think of CRM as the embrace-all, the make-sense...Read More
Apr 17 2012 | Loyalty Today
I seem to be on a Richard Branson roll. Earlier this month I wrote about how I thought Branson’s banking endeavors would benefit from a focus on the kind of personalized customer service that he’s brought to Virgin Atlantic. Subsequently, Flavio Martins at themana.gr took up...Read More
Apr 11 2012 | Loyalty Today
Small businesses are in many ways the lifeblood of the economy. They hold the key to economic recovery around the globe because of their role in driving innovation and creating jobs.
Historically, small businesses and entrepreneurs, particularly those in the high tech space, have driven...Read More
Apr 05 2012 | Loyalty Today
When Richard Branson and the Virgin Money team joined forces with Wilbur Ross to bail out the UK’s Northern Rock bank, a lot of the pundits took note and started to wonder if Branson might have as disruptive an effect on banking as he’s had on airlines. Can he drive down pricing...Read More
Apr 03 2012 | Loyalty Today
By now, the New York Times article has been widely-circulated and discussed of how Target uses predictive analytics to figure out, based on purchasing patterns, whether women are pregnant and then mails them coupons for relevant items – timed to specific stages of the pregnancy -- well...Read More
Apr 02 2012 | Loyalty Today
If you follow the media industry you will note significant announcements every week. From new tablet devices, to distribution deals and methods, there is increasing uncertainty in not only the distribution models but fundamental questions like “how am I going to make money from my content...Read More
Mar 22 2012 | Loyalty Today
Of the top 100 brands, how many of them call you a customer? Take a look and do a quick count (I’ll give my answer at the end). Now, for how many of these brands do you advocate? Do you justify your purchases to your friends, ask that they adopt your brand-of-choice, or do you...Read More
Mar 22 2012 | Loyalty Today
I believe every manager is a member of three teams:1. The people that report to that manager. This is usually what someone means when they refer to “my team.”2. The external stakeholders in other departments they work with every day. For example, marketing is often considered part of...Read More
Mar 04 2012 | Loyalty Today
The first person I knew who saw it was an art gallery friend-owner in San Francisco back in 2000. He used to tell me that he could no longer tell by looking who was going to come in and buy. Some of his biggest sales were to people who looked like college drop-outs, unsuccessfully...Read More
Feb 24 2012 | Loyalty Today
Having traveled the path with CRM for as long as I have, I am keenly aware of what constitutes both the peaks and the valleys of customer service. CRM has evolved brilliantly, and that has raised the standard for service delivery. We expect good, are delighted by the extraordinary, and are...Read More
Feb 23 2012 | Loyalty Today
If you have been following Social Media Week around the globe these last few days, you would have seen some of the world’s best known brands, thought-leaders, and social media advocates come out to voice their ideas, share their opinions, go on rants, and predict the future. While...Read More
Feb 23 2012 | Loyalty Today
Social Media Week 2012 is now at the half way point. Today, top brands like Cisco, NVIDIA, and analysts from Altimeter joined me and colleagues from SAP to continue the great conversation. Hosted at SAP, the event brought luminaries, practitioners, and thought-leaders from more top...Read More
Feb 22 2012 | Loyalty Today
Last week, we took a few days to host what we called the Customer Experience Innovation Workshop, here at SAP in Palo Alto. We were joined by some of the best thinkers in the business -– Lior Arussy, Ray Wang , Henry Chesbrough and Michael Krigsman -– along with business people from...Read More
Jan 31 2012 | Loyalty Today
There’s nothing revolutionary about gauging consumer opinion, except when you use social media to help. Incorporating properly distilled data from the likes of Twitter and LinkedIn offers investors access to an exponentially broader slice of the population. Imagine going from a survey of...Read More
Jan 18 2012 | Loyalty Today
I am at a conference in New Orleans, where here the term “blackout” (referring to the SOPA protest site blackouts of Wikipedia and others) has a different meaning in the Big Easy and usually comes with some commemorative beer mugs and some party beads. I was lucky enough to hear...Read More
Jan 11 2012 | Loyalty Today
Are you feeling particularly empowered as a customer or consumer these days? You should! The evolution of technology over the last five decades has fundamentally shifted the position of the customer as we move into a decade of social business. It is no longer aboutB2B or B2C or B2B2C; it...Read More
Jan 10 2012 | Loyalty Today
Picking “the rise of the Social OS” as his #1 tech trend for 2012, Wells Fargo senior tech analyst Jason Maynard and his team have released a list of Top 12 Tech Trends for the year that also features “The Internet Is Not Dead.”
I’ve known Jason for many years and...Read More
Jan 09 2012 | Loyalty Today
SAP loves to drink its own champagne. My parent company is not only one of the leading enterprise mobility vendors with 17.5 million mobile users, but its internal deployment of mobile devices, software and apps is a role model for the rest of the Fortune 500.
I caught up with CIO Oliver...Read More
Jan 03 2012 | Loyalty Today
Have you ever met anyone who really gets you? OK, now how about a brand? One that understands you – knows what you need – relates to you? If you have ever stayed at a Four Seasons property, you probably know that feeling. So, how does an established luxury brand...Read More
Dec 29 2011 | Loyalty Today
Compared to, say, a cameraman in a war zone, tech writers have it pretty good. The worst injury we can suffer is a stiff back from an especially long product keynote. The biggest job hazard is having our bad predictions thrown back at us, either by readers, or, in my case, by myself.
Not all...Read More
Dec 21 2011 | Loyalty Today
So, who among your customers is on your Christmas shopping list this year? Or – whoops! — should you be wishing them a happy Chanukah instead? Not sure? How about giving them something nice but religiously neutral? Looking to your CRM solution for answers to questions like this may...Read More
Dec 20 2011 | Loyalty Today
Product and service delivery has dramatically changed the way businesses operate. In every walk of life, commodities are immediately delivered over the air and to the end user’s device of choice. If we like a song on the radio, we’re more prone to download it to our MP3 player than...Read More
Dec 15 2011 | Loyalty Today
Over the past couple of decades, drive-through lanes have become the dominant sales stream for McDonald’s U.S. restaurants, which account for about two-thirds of McDonald’s domestic revenue.
But what are the options in densely crowded cities around the world in which space is at...Read More
Dec 12 2011 | Loyalty Today
I can remember when customer relationship management (CRM) was the shiniest new toy in the IT bag of tricks. I was working with Tom Siebel and some of the smartest executives in the industry and we felt like we were ahead of the curve.
Back then, contact management systems were the...Read More
Dec 09 2011 | Loyalty Today
Be forewarned: you are entering the land of the “baseball analogy” to describe why blogging is exactly like the book “Moneyball” and movie of the same name. So, here it is: Blogging is about getting on base, not swinging for home runs. Blogging is about getting...Read More
Dec 07 2011 | Loyalty Today
I travel a lot, so I have become something of an aficionado of airlines and airline services. As we all know, I’m something of an opinionated commentator on the subject of CRM solutions, too. What amazes me is what utter failures so many airlines can be when it comes to fostering strong...Read More
Dec 06 2011 | Loyalty Today
No one can argue with Google, ISIS, Visa and MasterCard – mobile wallets are coming fast and in various flavors. Issuing banks, credit card providers, wireless carriers, handset makers, Near Field Communications (NFC) chipset and terminal providers, trusted service managers and...Read More
Dec 01 2011 | Loyalty Today
“THERE IS ONLY ONE BOSS. THE CUSTOMER. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton (Walmart)
Clearly, no business can exist without customers. That’s why every company needs to figure...Read More
Nov 29 2011 | Loyalty Today
As I start to write this, it’s that odd day in the States known as Black Friday. While respectable Brits are toiling away in their offices (thinking about the future of CRM solutions, in my case), huge numbers of Americans are engaged in a pre-dawn holiday shopping frenzy. Millions of...Read More
Nov 28 2011 | Loyalty Today
Gartner likes to publish the Top 25 Supply Chains every year. Unfortunately, there’s one supply chain the esteemed analyst firm continues to overlook. And it just so happens to be the greatest supply chain success story of all time. I’m talking about The Santa Claus Supply Chain...Read More
Nov 21 2011 | Loyalty Today
When the IT boss won’t invest in tools that empower workers and boost their productivity, is it time to raise your voice?
When mobile tools are treated as ‘executive jewelry’ available only to corner office-types, doesn’t that inequality create “We are the 99...Read More
Nov 14 2011 | Loyalty Today
Your iPhone 12 is finally here, and it’s ringing. Quick: What do you know about the caller? Is it a customer? If so, what is your CRM system telling you about this customer—right there on the screen, even while the phone is ringing? After all, a customer is calling; you have a...Read More
Nov 08 2011 | Loyalty Today
I vividly remember when it happened. It was not so long ago in a month called July when I was asked at a cocktail party the inevitable fallback question “So, what do you do?” I immediately begin to brace for their reaction as I say “I am a professional, full-time...Read More
Nov 08 2011 | Loyalty Today
The amount of data is doubling every year. Information from devices, machines and social data, (think Big Data) creates an entirely new set of challenges and reinforces the fact that data will continue to grow exponentially for the foreseeable future. Naturally, the demand for tools like business...Read More
Nov 02 2011 | Loyalty Today
Games: a destroyer of productivity, an enabler for procrastinating employees, right? Not always. In fact, letting – nay, encouraging – your workers to install and play games like Angry Birds can actually boost your mobile deployment’s ROI.
That’s what Coca-Cola Bottling...Read More
Oct 31 2011 | Loyalty Today
We tend to, collectively, think of social media as either “personal,” ”political,” or “commercial.” “Personal” is connecting with old friends from high school, or sharing your love of your beer can collection (for some people it will...Read More
Oct 31 2011 | Loyalty Today
Making data and analysis tools available to all takes the rhetoric out of decision making.
Almost half of the population of Pakistan is under the age of 19. Think about that for a moment; what would life be like here, if half the people in this country were under 20? When you dig deeper into...Read More
Oct 27 2011 | Loyalty Today
True story: I think we don’t get to where we are in life without help from our mentors. I have had a few really good ones in my life, but my first one was my teacher, my friend, and my pastor. He was the first to speak to me as an adult and he taught me a good first life...Read More
Oct 24 2011 | Loyalty Today
As I look forward to the holiday season (yes it is hurtling towards us again), I now do all of my planning, negotiating and actual shopping from the comfort of my armchair. And as a result, my buying habits have changed over the past few years. I no longer buy CD’s, I buy Apple ...Read More
Oct 18 2011 | Loyalty Today
While Halloween is all about reveling in the macabre, there’s nothing scary about the $6.86 billion consumers plan to spend on the 2011 Halloween season. This spook-tacular figure comes from National Retail Federation’s (NRF) 2011 Halloween Consumer Intentions and Actions Survey...Read More
Oct 13 2011 | Loyalty Today
In response to new market forces such as globalization, product commoditization, industry consolidation, and the global explosion of data, many industries are redesigning their business models and launching new connected services. But monetizing these new services can prove to be nearly...Read More
Oct 12 2011 | Loyalty Today
For Kenny Jahng, an online media consultant in Livingston, New Jersey, there has been no shortage of ‘aha’ moments affirming the educational value of his kids’ iPad 2. Seeing his 10-year-old daughter chat with an after-school tutor live via the tablet. Watching the 22-minute...Read More
Oct 11 2011 | Loyalty Today
Many CRM systems are still built as though one-size-fits-all. That’s not terribly surprising: In the early days, having any kind of CRM system was better than having no CRM system at all, so a one-size-fits-all approach was acceptable. There were features originally designed to support...Read More
Oct 11 2011 | Loyalty Today
Have you ever made dinner reservations at multiple restaurants and then forgotten to cancel the ones that you didn’t use? While multiple reservations might be convenient for diners, no-shows cost restaurants thousands of dollars per month. The most common way to reduce these losses...Read More
Sep 28 2011 | Loyalty Today
Interested in social media for your business? So many of us are searching for how to use social media in our organizations – whether they are large global enterprises or small local businesses. As we move into having a big finish for 2011 and planning for 2012, there are few...Read More
Sep 27 2011 | Loyalty Today
Out of the blue, a customer rings up and asks his account representative, “Can you deliver two million widgets by Tuesday of next week?” There’s a moment’s pause, and then the rep says, “Yes!”
So here’s the interesting question: Is this an instance of...Read More
Sep 22 2011 | Loyalty Today
This whole thing started at a playground. True story! While letting my little boy climb on a retired railroad engine – black and shiny and ominous in its stillness – I was struck that when you get up close, you see vast number of levers, dials, valves, and raw equipment...Read More
Sep 22 2011 | Loyalty Today
Although mobile commerce continues to grab increasing shares of the holiday shopping market, most of Google’s largest advertisers are blowing their chances of fully exploiting that trend because they don’t have mobile sites.
In spite of the fact that “Google’s research...Read More
Sep 20 2011 | Loyalty Today
A clash of the titans, featuring names like Google, Apple, Verizon and American Express, is now underway. What are these giants, representing internet services, devices, mobility and financial services, battling for? They all want to hold your wallet for you… your electronic...Read More
Sep 19 2011 | Loyalty Management: Articles
Satisfying Customers- and Developing Advocates
Executives in any industry will tell you that they sincerely care about their customers—after all, satisfied customers are the source of a company’s long-term success. But as they face the daily challenges of designing new products...Read More
Sep 15 2011 | Loyalty Today
I recently attended a digital media conference in with several well-known brands and companies openly discussing their social solutions. As we talked through sessions, over coffees, dinners, and into the wee hours of the night, 3 viewpoints came up time and again. We will call this ...Read More
Sep 15 2011 | Loyalty Today
Can the powerful and positive emotions that occur when playing games be harvested for the business world? It’s a thorny question and a radical idea that is gaining traction, especially at this year’s SAP TechEd conference held in Las Vegas. Opening keynote speaker Jane McGonigal, a...Read More
Aug 25 2011 | Loyalty Today
The Internet being what it is, I should disabuse you now of any notion that this is a conversation about getting into bed with your customers—unless, of course, you manufacture beds.
But even then, the kind of customer intimacy I’m talking about is not a matter of Biblical knowledge...Read More
Jul 08 2015
In a recent global study conducted by CFO Research and sponsored by SAP, finance executives from Europe acknowledge increasing pressure to deliver clear, actionable business insight to their colleagues—just not as much as their peers from other regions of the world.Overall, European...Read More
Jun 23 2015
Millennials are the last generation with a front row seat experiencing the change from analogue to digital. Their youthful eyes saw the world turn global and connected. They were witness to the introduction of the sharing collaborative economy. What can we learn from them?What is a Millennial...Read More
Jun 18 2015
Every business has the potential to be a digital business. More importantly, every business must become a digital business. As the number of smart, connected devices—from phones to cars to wearables—moves toward a tipping point where most work, play, and commerce will have a digital...Read More
Jun 16 2015
The term “customer engagement” is used so often that it can admittedly sound a bit hollow. However, for those of us designing and developing enterprise software, it is a solid, hard-core matter of survival. Whether long-term or short-term, big or small, involving customers in the R...Read More
Jun 13 2015
Ready or not, the world is changing – and your business models and processes must evolve to keep pace.First, anything and everything that can be digitized will be, from your digital reputation that determines how quickly you get an Uber pickup to your toothpaste printed in 3D at home...Read More
Jun 12 2015
By now, most IT leaders have become convinced of the need to move their organizations away from a mindset of delivering functions and features, and move toward a focus that puts the user’s true needs at the center, employing design thinking principles. Discover and Plan - Where to...Read More
Jun 08 2015
By Vivek Bapat, SVP, Global Head of Marketing Strategy, SAPInnovation in the workplace. We hear and talk about it all the time.To stimulate creativity and innovation, many organizations invest significantly in creativity workshops, in hiring inspirational speakers, and in conducting training...Read More
Jun 04 2015
Natively-digital businesses are here and they are disrupting the most fundamental industries that we have come to know over the last 200 years.Consider some of these examples from a previous post:Travelocity changed how we purchase a hotel room. AirBnB is changing the very definition of a...Read More
May 16 2015
Retailers have a lot on their plate these days. How to keep up with mobile consumers, connect with Millennials, and tap into social media are just a few of the challenges they are currently tackling. But are they pulling it all together to deliver the best customer experience possible?Not...Read More
May 05 2015
Oil, gas and coal helped power the Industrial Revolution, but humans have to tear up the planet to extract these energy sources. Burning them pollutes the environment, but people can use these power sources whenever they like.Wind and solar power are great because they’re...Read More
Apr 16 2015
The upsides of retail analytics are often better known than the downsides. The upsides: Real-time solutions help retailers:Tailor messages to each of their customers via any channel at any timeBetter view their inventory and financialsOffer a personalized in-person shopping experience &mdash...Read More
Feb 02 2015
Baby formula has an image problem. And it’s been hotly debated around the world for decades.Sales of baby formula in the U.S. have fallen alongside the nation’s birthrate — and an upsurge in breastfeeding, according to Reuters. And the World Health Organization...Read More
Jan 20 2015
Anti-collision technology may be the biggest technology that enters its own during 2015 — in cars, at least. It’s got a ways to go in different spaces, but it’s already saving lives in others.“Expect more vehicles to be fitted with anti-collision systems that...Read More
Sep 19 2014
Customers today expect consistent and seamless treatments across channels, throughout the customer’s journey. Savvy marketers appreciate the value of enabling seamless customer engagement across channels. However, when it comes to developing and executing a transformational...Read More
Dec 24 2013
2013 has been an exciting year for marketers; a year of transformation and empowerment, as marketers took on the challenge to find innovative ways to connect and engage with the digital consumer. Many focused on gaining better customer insights, and utilized social channels to listen and...Read More
Dec 11 2013
In order to grow, companies realize they must change their strategy to engage with their customers. But doing this requires new technologies to extract insight for personalization and relevance, create amazing experiences both online and in-person and flawlessly execute business ...Read More
Dec 06 2013
In the past couple of months, I have had the opportunity to interact with sales leaders in India, China, Singapore and Australia. One thing that everyone agrees is that selling, and more importantly, B2B selling is getting more and more challenging.Buyers are getting more and more...Read More
Nov 27 2013
There’s a lot of buzz lately about Sales Performance Management (SPM), with many interpretations of what SPM is and in turn, what the real business impact is for sales organizations today. Some viewpoints focus SPM on Incentives and Commissions Management. Others center SPM on...Read More
Nov 27 2013
Customer experience management is a holistic discipline involving all functional departments of a company (see examples here and here). However, many companies treat it as a set of “initiatives” limited to customer-facing units of the organization. The use of the...Read More
Nov 26 2013
Sales is often a game of “what have you done for me lately.” This treatment is where sales employees, including their managers, are treated only as good as the last sale. Such treatment dehumanizes a dynamic set of interactions that are inherently human and as old as sales &ndash...Read More
Nov 26 2013
I think somewhere over the rainbow there are folks that believe that their digital life is separate from their “analog” life.Sort of like a misconstrued view that we can be “different” people on different platforms. Online I am an outspoken, courageous...Read More
Nov 20 2013
In recent years, marketers have been on a blistering pace in search of the next cool digital marketing tools. Whether they be in social media marketing, digital ad management, community marketing, or mobile marketing, there are certainly a myriad great vendors with compelling solutions...Read More
Nov 18 2013
If you’re a marketer, chances are good you have visibility into marketing-related data, such as who you targeted for which campaign, who responded, and who purchased which of your products. But today, that may not be good enough to develop deeper understandings about your customer. ...Read More
Oct 29 2013
The 700-year-old Grand Bazaar in Istanbul, one of the world’s first shopping malls, might seem to be — figuratively and literally — a different world than Burberry, the renowned U.K. fashion house. After all, the Grand Bazaar goes back to the Ottoman Empire, while...Read More
Oct 28 2013
Its that time of the year again. Your company is rolling out the annual employee survey so that management can measure the engagement levels across the entire organization. Yet, with all the costs and efforts to administer employee surveys, the average employee survey...Read More
Oct 22 2013
Photo: ShutterstockAs the millennial generation continues to grow older and larger – projected to span 75 percent of the global population and workforce by 2025 – many companies and businesses are still figuring out how to best interact with and attract the millennial generation...Read More
Oct 21 2013
With no pun intended for this summer’s hit song by Robin Thicke, the lines between some traditional companies and technology companies as we know them, are blurring at a rapid pace.Some brands are clearly leading the way to digitally transforming their businesses at the very core of their...Read More
Oct 18 2013
Photo credit: Shutterstock98% of innovation projects around the world fail, according to Darrell Mann – a former chief engineer at Rolls Royce and one of the world’s most prolific inventors. You can probably think of several high-profile innovations that didn’t quite make it off...Read More
Oct 17 2013
Photo credit: ShutterstockDisruptive technologies and shifting demographics are redefining the workforce. In response, smart companies are reinventing workplace learning in an effort to make their programs more relevant and effective, and to create a culture that encourages continuous...Read More
Oct 16 2013
Photo credit: FlickerAs we approach the one-year anniversary of Hurricane Sandy’s devastating path of destruction across the Eastern Seaboard, I recall the extensive aftermath of the storm as millions of people struggled to rebuild and gain access to basic resources such as gas and...Read More
Oct 08 2013
Surprisingly, many companies dread the day their brand is trending on Twitter, especially if it’s due to a product recall or safety issue. Companies are increasingly turning to social media to limit legal risk and maintain consumer loyalty when a product-safety issue arises.Photo...Read More
Oct 04 2013
By Vivek Bapat,Vice President, Portfolio Marketing, SAPThis is an age of unprecedented individual empowerment unlike anything we’ve seen in history. Armed with real-time information, social media and mobile phones, today’s consumers can make or break brands in the blink of an eye. On...Read More
Oct 02 2013
By Erica Clark-Mitchell, Senior Director, Integrated Digital, SAPWhen it comes to innovation, I have two questions. The first is: where do people find inspiration? And the second is: where do people find inspiration? By the first question, I mean what inspires people. We’re all familiar...Read More
Oct 01 2013
(Photo: Taylor Davidson, Clinton Global Initiative) Bill McDermott, SAP co-CEO, (center) joined this year’s Clinton Global Initiative as part of a panel of thought leaders discussing “Vital Resources: Doing More with Less.”I’m going to venture a guess that most people have...Read More
Sep 27 2013
By Tim Minahan, Chief Marketing Officer, SAP CloudPhoto credit: ShutterstockBusiness is moving faster than ever. And real time is no longer enough.To stay ahead of the competition, companies must not only sense the present, but see the future and proactively shape it to their advantage. That...Read More
Sep 26 2013
A few months ago I wrote, “A 360 Degree Perspective On Customer Engagement,” where I touched upon the 21st century consumer who is always on, always connected, and doesn’t make a move without consulting the internet.When I think about it, that means my three...Read More
Sep 23 2013
By Jenny Dearborn, Vice President, Chief Learning Officer, SuccessFactors – an SAP companyThe Baby Boomer generation pursued pension plans, corner offices and a linear career path. In return, many Boomers committed the duration of their careers to their organization.As they settled into...Read More
Sep 19 2013
Source: ShutterstockAre we in a honeymoon phase for the chief marketing officer? “The tenure of a CMO is less than 2 years,” had been the common refrain for years. That average is up to four, and businesses seem to be in hot pursuit of the CMO. Even though there’s much...Read More
Sep 17 2013
By John Carty, Account Executive, SAP HANA, Sybase, and Real-Time Data PlatformThe promise — and the challenge — of big data can be summed up in one question: “What could you do if you knew?”The question covers the key insights you and your executives would like to...Read More
Sep 07 2013
By Shawn Price, President, SuccessFactors, an SAP companyExecutives have come to recognize that their most valuable resource is talent. But how can firms best manage this increasingly diverse, widespread and changing resource in line with business objectives?The field of talent management has...Read More
Sep 04 2013
By Jeff Lautenbach, President, Customer, Financials and Suite, SAP CloudWhether you sell to consumers or to business users, the individuals you are trying to reach today are informed, connected and armed with influence. They can switch products, shift brand allegiance, and broadcast their...Read More
Aug 29 2013
By John Ward, Marketing Manager, SAP
Patterns are powerful. They’re in numbers, public spaces, and hidden in sales data – and recognizing patterns in the world around us has been changing how we think for centuries.“It is not certain that everything is uncertain,” French...Read More
Aug 19 2013
Massive online open courses (MOOCs) are threatening to knock higher education off its traditional autonomous hill with a far more flexible and accessible learning mode than anyone could ever imagine. The stakes are high and outcomes are unknowable during this early era of experimentation. I...Read More
Aug 19 2013
Traditionally, the CEO has come from just about anyplace but marketing. Companies bent on operational excellence might look to their finance teams or their COO to take the top slot. Organizations focused on innovation might look to a CTO type. Those focused on market share fished in...Read More
Aug 19 2013
By David Trites, Marketing Director, SAP
Source: Shutterstock
Have you ever experienced the thrill of driving a Porsche 911? Just thinking about getting behind the wheel of one gets me excited. And this year there is even more reason to get fired-up about the 911 – it’s...Read More
Aug 16 2013
Big-Data is changing how every company department does business and human resources is no exception. I’ve written about the top ten technology trends impacting HR in 2014, and recently had the chance to talk with Mick Collins, Principal Consultant for SuccessFactors Workforce Analytics and...Read More
Aug 15 2013
Change agent. Entrepreneur. Innovator. Incubator. Good disruptor/friend Chris Heuer calls them “Work Hacks.” Whatever you call them, disruptors the world over have similar traits. Good ones – the professionals – have learned skills that help their ideas become...Read More
Aug 09 2013
One of my few pet peeves in life is when I hear someone say “the numbers don’t lie!” While I understand and appreciate the use of fact-based information to support an argument, its application has become overly generalized.
People often use numbers as a crutch to support weak...Read More
Aug 07 2013
It’s well established that today’s consumers use multiple channels – mobile, Web, social media, in-store – when engaging with retailers. On any given day, a shopper might research a clothing item online, visit the brand’s Facebook FB -1.79...Read More
Aug 06 2013
Besides being a great time to decompress, spend time with family, or just get away, summertime is a great time to catch up on your reading list. Few of us want to sit on the beach with a languid tome on corporate organizational principles or a step-by-step guide to great Excel spreadsheets....Read More
Aug 02 2013
It’s that time again when researchers, organizations, and opinion leaders share their predictions on a variety of business and technology topics for the coming year. The Human Resources (HR) industry is no exception, and a group of professionals recently got together at the Annual Society...Read More
Aug 02 2013
By Volker Hildebrand, Global Vice President, CRM Solutions, SAP
I’ve had many conversations with business leaders in the last 12 months where this topic came up, and let me tell you, many companies are afraid of how Amazon has changed and will continue to change the competitive landscape...Read More
Jul 30 2013
Research shows that enterprise social software has worked – because it hasn’t been enough about work.
Facebook and other social networks are helping foster large, vibrant communities of consumers around the world. Companies are hoping to emulate that success within the organization...Read More
Jul 29 2013
Chipotle was the latest brand to engage in a “fake Twitter hack” marketing stunt, following in the footsteps of MTV and BET a few months ago. The intention behind these stunts is to clearly boost fans and followers for their brands, but, unfortunately, exposes a...Read More
Jul 26 2013
I’ve written about the path to innovation as an evolutionary journey for high technology companies and their customers and partners. When new technologies like cloud disrupt existing business models, the survivors are those that adapt and evolve as part of an intelligent plan. In other...Read More
Jul 25 2013
Today’s customers are much more knowledgeable and informed than ever before. Increasingly, they are leveraging third-party sources; social media, peer groups, and community sites to gain information that is shaping their perceptions about brands, products, and companies. What’s more...Read More
Jul 25 2013
My colleague Polly Traylor and I have been going to experts inside and outside of SAP to ask the question: How much adaptation in your products and services is needed for global markets, in particular, emerging markets?More than Likes and Dislikes
People in the west know instinctively that the...Read More
Jul 25 2013
Although the term is ugly, “datification” is rapidly becoming a big trend in our daily lives.
Datification is about taking a process or activity that was previously invisible and turning it into data. That data can then be tracked, monitored, and optimized, leading to new...Read More
Jul 23 2013
Who we think of as “successful” changes as we mature. When we were kids, it was typically about “fame” or “notoriety.” Film and pop stars had it all for us. As we got our degrees and entered the workforce, we viewed “intelligence&rdquo...Read More
Jul 21 2013
Most people might not automatically put SAP and coffee in the same sentence. In fact, SAP’s customers produce more than 82 percent of the coffee and tea that people the entire world drink each day. Now the company has partnered with the Federación de Cafeteros de Colombia on a...Read More
Jul 20 2013
I love riding bicycles. Yet I live in a place (Boston) that’s terrible for cycling, with roads that look like archaeological digs, legions of cranky drivers, and awful weather. What drives all this aberrant behavior (you should see my winter riding outfit – an Eskimo would look...Read More
Jul 15 2013
Remember when you had to drive to the store to buy something? Or what about fighting your way through crowds during the holiday season because there weren’t any other options? Before the e-commerce era, shopping was time-consuming and stressful. It was often difficult to find sought-after...Read More
Jul 15 2013
It’s a time-honored tradition to dismiss established companies when exciting, new technologies appear on the horizon. But knee-jerk predictions about which companies will succeed or fail in response to the news of the day are rarely accurate. They can also have a pesky little problem...Read More
Jul 14 2013
It seems like with every year that passes, customers grow increasingly impatient.
Where five years ago we could tolerate waiting 24 hours for a response from a customer service email, we are increasingly living in a real-time world where we want to know the answer right now.
Most enterprises...Read More
Jul 11 2013
Since the dawn of sports, an umpire, referee or other official has been on the scene to blow a call. Baseball umpires in particular, have already had a troublesome year and the season is still young. It’s a thankless job and if an umpire does well, no one hears or speaks about it;...Read More
Jul 05 2013
“There are now three certainties in life,” the head of cyber-intelligence for U.K. Security Service MI5 said on the BBC Monday. “There’s death, there’s taxes and there’s a foreign intelligence service on your system.”
There are three certainties in...Read More
Jul 03 2013
By Michael Schulze, Senior Vice President & General Manager, SAP
I was in Montreal recently for a wedding and marveled at the mix of European and North American culture, from cobblestone streets and video game development studios to horse-drawn carriages and the Grand Prix. The second...Read More
Jul 01 2013
A few days ago I happened to be watching a re-run of Minority Report, the 2002 neo-noir science fiction starring Tom cruise as “Precrime” Captain John Anderton. As many of you might remember, the movie was set in the year 2054, pretty far out in the future. What is fascinating...Read More
Jun 30 2013
Looking out over the edge of a cliff. That’s what it feels like to be a retail banker these days.
Bankers see e-banking providers like Google Wallet and PayPal eating into their core banking business. Retail banks could fight back by becoming one-stop shops for all things financial...Read More
Jun 28 2013
The recent revelations about the United States National Security Agency’s secret surveillance of phone records and personal data from internet companies have stirred up conversations that range from fear-based diatribes against technology to laissez-faire shrugs about the myth of privacy...Read More
Jun 25 2013
Comedian Richard Lewis claims to have coined “the _______ from hell” phrase, but Carnival Cruise Lines has lived it. In 2012, Carnival spent $61 million advertising its “fun ship” brand positioning. But by the end of last year, #cruisefromhell was trending on Twitter...Read More
Jun 24 2013
Recently, myself and my colleague in the SAP Center for Business Insight, Kai Goerlich, got into a debate about the real impact of online shopping on traditional retail business models. Kai, who is Senior Fellow, Thought Leadership, argued that businesses could learn a few lessons from nature...Read More
Jun 24 2013
By Celia Brown, Director, Customer Experience Marketing, SAP
I pride myself on being ‘in the know’ when it comes to technology- especially software, mobile, and social media. I spend my days with some seriously geeky brainiacs at SAP and my nights with my husband, who was...Read More
Jun 23 2013
Getting old isn’t easy but a majority of recently surveyed insurance executives believe that an integrated software platform could help rejuvenate everything at their companies from competitive differentiation to customer satisfaction. Over 200 executives primarily from the United States...Read More
Jun 20 2013
In the 1930s, the effects of a bad economy were highly visible: Long bread lines and rickety carts with hand-written signs offerings apples for a few cents apiece.
Today, the unemployed often suffer behind closed doors, alone. They have food and a roof over their heads but face a bleak future...Read More
Jun 18 2013
The sport of Basketball is now second to soccer in worldwide popularity and the National Basketball Association (NBA) continues to play a major role in making this global growth a reality. A series of shrewd investments over the years, coupled with simplified branding and feeding the fan...Read More
Jun 17 2013
By Brian Rice, Director, Global Social Media Marketing, SAP
At its core, social media provides a platform to connect with family, friends and colleagues, along with the ability to meet new people with shared interests across the world. However, over time there has been a fundamental shift from...Read More
Jun 17 2013
On May 1, 1981, American Airlines revolutionized the travel industry, launching the AAdvantage frequent flier program, the original, modern-day customer loyalty program. Competitors quickly followed suit, hospitality companies joined in the mix, and now loyalty programs are commonplace across...Read More
Jun 17 2013
On May 1, 1981, American Airlines revolutionized the travel industry, launching the AAdvantage frequent flier program, the original, modern-day customer loyalty program. Competitors quickly followed suit, hospitality companies joined in the mix, and now loyalty programs are commonplace across...Read More
Jun 13 2013
According to the International Labour Organization, the world needs to create over 500 million new jobs by 2020 to provide career opportunities for people who have jobs now, as well as youth who will join the workforce. But the biggest roadblock to economic growth may well be finding workers...Read More
Jun 12 2013
We all know the factors that have led to economic success in the industrial era: access to land, labor, raw materials, capital, machinery, and (in many cases, anyway) a good idea.
Today, all of those traditional advantages are falling away except one: the good idea. We are leaving the industrial...Read More
Jun 12 2013
We all know the factors that have led to economic success in the industrial era: access to land, labor, raw materials, capital, machinery, and (in many cases, anyway) a good idea.
Today, all of those traditional advantages are falling away except one: the good idea. We are leaving the industrial...Read More
Jun 10 2013
When SAP’s partner organization invited a select group of SAP BusinessOne partners to follow their personal service advisor (PSA) on Twitter last fall, no one knew what to expect. Eight months later, in the wake of overwhelmingly positive partner feedback, SAP is expanding its “Follow...Read More
Jun 10 2013
San Francisco, the lovely City by the Bay, is generally a safe place to live, especially when compared to other cities of similar size. Homicides are about half of what they were a few years ago, and property crimes have continued to decline as well. With a booming tourist economy and resurgence...Read More
Jun 09 2013
By Brent Cohler, Director, Mobile Product Marketing, SAP
On May 1, 1981, American Airlines revolutionized the travel industry, launching the AAdvantage frequent flier program, the original, modern-day customer loyalty program. Competitors quickly followed suit, hospitality companies joined in...Read More
Jun 09 2013
By Brent Cohler, Director, Mobile Product Marketing, SAP
On May 1, 1981, American Airlines revolutionized the travel industry, launching the AAdvantage frequent flier program, the original, modern-day customer loyalty program. Competitors quickly followed suit, hospitality companies joined in...Read More
Jun 07 2013
“Green” is overflowing in the South Bronx, an economically challenged urban area and the nation’s poorest Congressional district. But the “green” isn’t money – it’s food. And the urban gardeners are high school kids, many of whom are homeless. Led...Read More
Jun 06 2013
It’s been six months since I made the cliché New Year’s Resolution… lose weight, get in shape – you know the drill. This is an annual event for millions of us who sign up for Weight Watchers and gym memberships in early January and are back to former routines by...Read More
Jun 05 2013
As a PhD student at Boston College, we have focused a great deal on both past trends and current developments in social media. As we reflect on the present and the past, I found myself considering the future directions in the field. A few of these extrapolations are admittedly bolder than...Read More
Jun 05 2013
As a PhD student at Boston College, we have focused a great deal on both past trends and current developments in social media. As we reflect on the present and the past, I found myself considering the future directions in the field. A few of these extrapolations are admittedly bolder than...Read More
Jun 04 2013
New innovations in mobile and big data make this an exciting time for the world economy, especially for fast growth regions like China. A global survey of IT decision makers revealed that China is one of the four countries most ready to leverage Machine-to-Machine (M2M) technology to...Read More
May 30 2013
Early in my management career, the HR department sent out a single-question survey which asked how satisfied we were with our jobs on a scale of 0 (very unsatisfied) to 4 (highly satisfied). To my surprise, my group had the lowest average score (2.6) in the company. The HR VP predicted a mass...Read More
May 30 2013
Early in my management career, the HR department sent out a single-question survey which asked how satisfied we were with our jobs on a scale of 0 (very unsatisfied) to 4 (highly satisfied). To my surprise, my group had the lowest average score (2.6) in the company. The HR VP predicted a mass...Read More
May 24 2013
Every time you purchase a painting, use a hand-made serving bowl, attend a live musical performance, or watch a film, you are supporting a creative economy of artists, performers, and filmmakers that contribute to a more sustainable society. With hundreds of artist, individual, and business...Read More
May 21 2013
“It’s true I deceived you but I wasn’t lying.”
The statement, spoken brazenly by a work colleague, momentarily floored me. I thought deception and lying were the same thing. A little bit of research suggests there may be a difference.
In ‘Why Leaders Lie: The Truth...Read More
May 21 2013
“It’s true I deceived you but I wasn’t lying.”
The statement, spoken brazenly by a work colleague, momentarily floored me. I thought deception and lying were the same thing. A little bit of research suggests there may be a difference.
In ‘Why Leaders Lie: The Truth...Read More
May 19 2013
Though Madison Avenue largely forgets seniors in general, they are now a demographic grossly overlooked on social media. Those 65 years and older are changing: they are living longer, are more active, and becoming increasingly literate online.
Not only does this age group have 47x...Read More
May 18 2013
The Industrial Age reinvented productivity. The Information Age reinvented communication. Now man and machine are coming together and it’s even bigger than the Internet. What is it? The Internet of Things!
The Internet of Things connects the physical world to the Internet through sensors...Read More
May 18 2013
The Industrial Age reinvented productivity. The Information Age reinvented communication. Now man and machine are coming together and it’s even bigger than the Internet. What is it? The Internet of Things!
The Internet of Things connects the physical world to the Internet through sensors...Read More
May 14 2013
When it comes to sports and analytics, I see two main slices of the pie: the game where it all happens and the operation that supports the organization. There is a lot written about the former; however, the latter may be overlooked because of its distance from where the action takes place...Read More
May 14 2013
It’s easy to become jaded and wary of those who rely on words like “innovation”, “transformation” and “engagement” too much isn’t it? So what happens when you come across a story that truly embodies these overused and abused terms? That’s the...Read More
May 13 2013
Ever watch those TV infomercials late at night when you’re bored and can’t sleep? Of course you do. And you’re likely to buy things you don’t really need as well.
The most fascinating book I’ve read in a long time, ‘But Wait… There’s More,&rsquo...Read More
May 09 2013
As technology become more complex, a group of brilliant entrepreneurs is using it to tackle some of the most fundamental human challenges of all time—clean food and water, adequate and affordable health care, accessible education, and the chance to live a better life. These 11 start-ups...Read More
May 07 2013
Google used to have a formula for finding the best employees: it screened for high SAT scores and grade point averages. Sounded like a good plan (especially since Google’s two founders demanded it).
Unfortunately, it turned out to be dead wrong—not a good thing at a company that...Read More
May 06 2013
Many popular phrases have their roots in sports. For example, the cliché “there is no ‘i’ in team” comes from the idea that a cohesive team of players is more likely to win games than a collection of individual superstars. Players are told to focus on the team&rsquo...Read More
May 06 2013
In very large U.S. urban areas, the average commuter spends $16 and 52 minutes traveling 32 miles round trip to work each day. For many organizations – and employees that endure long, solo commutes – it all adds up to lost productivity, wasted resources and additional expenses. A...Read More
May 03 2013
By Kaan Turnali, Global Senior Director, Business Intelligence, SAP
So far in the series, I have charted a course for creating value in the sports and entertainment industry through analytics. I have advocated a holistic approach to paint the full picture that goes beyond the basic game-day...Read More
May 02 2013
The business world is ripe for an e-learning explosion as the number of qualified experts can’t keep pace with innovations like mobile, cloud, and Big-Data. Arming employees with the latest skills and knowledge so they can function with excellence is a strategic imperative for every...Read More
Apr 29 2013
By Saswato Das, Head of Thought Leadership Content, SAP
Are you ready for Big Data at the big screen?
It’s true. Hollywood has discovered Big Data’s talents to determine how to distribute and promote movies. Advertisements viewers see before a movie is screened, and how that...Read More
Apr 28 2013
Image via CrunchBaseBy Charlotte Han, Community Engagement Manager, SAP
Last week, Twitter announced a new ad format, Keyword Targeting in Timelines,which means brands can now find potential customers in real-time when purchase intent appears. Here’s an example from Twitter.com...Read More
Apr 27 2013
Ever since my first visit to Rio years ago when I used to jog along Leblon admiring the view, I’ve been struck by the legendary beauty of this beachfront city. Now, it’s the city’s new intelligence that takes my breath away. On a recent visit to Rio’s Center of...Read More
Apr 26 2013
The two wispy slips of paper were far more than just ATM receipts found at a bank in New York. They created a jarring yet simple mosaic of the sprawling gap between rich and poor in the United States.
Jim Edwards evaluates two very different ATM receipts on Business Insider.
“They...Read More
Apr 24 2013
What would get people to reuse their towels in hotel rooms?
The answer might surprise you, as it’s not saving the environment or saving money. People are more likely to reuse their hotel towels if they are told that everyone else is doing it.
This variant of the ‘keeping up with the...Read More
Apr 23 2013
The dynamics of a sports organization involve three main forces: the team, the game, and the fan. In essence, the team is the passion that gets the fan fired up, the game is where it all happens, and the fan keeps it alive. Of the three dynamics, the one the sports organizations can control the...Read More
Apr 22 2013
Who are the best marketers out there right now? Who are the leaders shaping the way businesses interact with their customers and the marketplace? Big questions, right? What is more important than “who” is doing it, is “what” are they doing to meet the...Read More
Apr 19 2013
The power of technology to change people’s lives is undisputed, but you also need people who are determined enough to turn crazy ideas into reality. It’s rare enough to run across anyone like that, so I was very excited to meet 50 of them recently at the Global...Read More
Apr 17 2013
We really should stop using the term “supply chain.”
“Supply” gives the impression that one company makes something, say a part, and sends it to another, where it sits, like bolts in a bin, waiting, along with many other discreet pieces, to be made into something greater....Read More
Apr 15 2013
Ryan O’Neil, Senior Director of Marketing, SAP
In the movies, detectives find themselves up against all kinds of perils: they habitually get stuck up to their neck in quicksand, buried alive in ancient tombs, locked in a flooding boat, or any of a thousand other diabolical traps.
It&rsquo...Read More
Apr 15 2013
Last week was a busy one for corruption hunters in New York. A Bronx assemblyman and Republican Party chairman were among those arrested for alleged dirty deeds.
“Over the past few days, there have been several charges brought against public officials,” New York Gov. Andrew Cuomo...Read More
Apr 12 2013
By Sadaf Hossain, SAP Global Private Equity
“What’s keeping your board up at night?” Netherlands-based auditor and advisor KPMG asked more than 700 venture capital board members and investors that very question this February. IT and social media was the No. 1 area where the...Read More
Apr 12 2013
By Kurt Bilafer, APJ Regional Vice President, Analytics, SAP
Lego recently became a hot topic of conversation with my son, a huge Star Wars Lego fan. Lego is the fourth-largest toy company in the world, and here at SAP (and the Bilafer household), we have a special relationship...Read More
Apr 11 2013
By Sylvia Santelli, Social Media Strategist, SAP
“Guru,” “expert” and “pro” are titles thrown around too easily in business, technology, social media and everything in between. What’s missing, whether these titles are self-proclaimed or well-deserved, is...Read More
Apr 11 2013
By Kaan Turnali, Global Senior Director, Business Intelligence, SAP
Let’s get something out of the way: Nothing replaces the thrill of a championship. It is the measurement that counts most in sports. But the reality is that there are, for example, 32 teams in the NFL. And that means each...Read More
Apr 10 2013
Digitalization is arguably the most cataclysmic event in the history of the written word since Johannes Gutenberg invented the printing press in 1450. In fact, the advent of self-published eBooks has sparked an eerily similar struggle over control and ownership as in centuries past. People...Read More
Apr 09 2013
Last week, in the first installment of my Sports and Analytics series, I detailed how sports and entertainment organizations are similar to industries such as retail or consumer products. In this second installment, I want to expand on this point and discuss key components that are part of a...Read More
Apr 08 2013
How do you find the time for social media? This is the question I get asked probably more than any other.
I have four lovely children, a demanding job, a wife with a successful career and more. So how do I find the time to tweet, blog, share, and comment?
The answer is simple: I make the time...Read More
Apr 08 2013
All of us would do well with a second bite at the apple, another chance to go back and do it all over again. Our mistakes, as much as our successes, define us and can help steer us forward today. With this in mind, here are 10 lessons learned over the last 20 years of doing business...Read More
Apr 05 2013
Over the past several years, we have talked at SAP about how we cannot limit ourselves by merely trying to create a sustainability strategy. Instead, we have been working to make our corporate strategy more sustainable. This month, we hit an important milestone on this journey with the...Read More
Apr 05 2013
This is a time of great upheaval on Wall Street. Regulation is “the biggest factor shaping the future of the financial industry,” Financial News noted Tuesday. Dodd-Frank and Basel III will have firms on both sides of the Atlantic seeking more data granularity faster than ever...Read More
Apr 04 2013
Guest Post by Greg Scandariato, MBA Student at Boston College
I still remember sitting in my dorm room at Boston College during the spring of 2004 when Facebook literally first burst onto the scene. Something that has since become such an integral part of 1 billion lives meant NOTHING to...Read More
Apr 02 2013
I’m seeing companies spend lots of money trying to get customers to talk about their brands and products in social media.
For many of these companies, it’s a big waste of money.
Let’s be rational about this. What customer wants to tweet to his or her friends about toothpaste...Read More
Apr 01 2013
Just this month, SAP Canada was named one of the 30 Best Employers in my home province of Québec, and our employees were named among the most engaged in the country. Having just marked my six-year anniversary working for SAP, that’s something to be very proud of. ...Read More
Mar 29 2013
Statistical analysis in sports has been around for a long time, but the topic of sports and analytics has attracted more attention in the last decade. The release in 2011 of the movie Moneyball (based on the book Moneyball: The Art of Winning an Unfair Game, by Michael Lewis, published in 2003...Read More
Mar 27 2013
On Earth Day, 1971, Keep America Beautiful ran the now-famous PSA – “The Crying Indian“- for the first time. It had a stunning effect on the populace, and shined a much-needed light on the behaviors that cause pollution. We are faced with a similar watershed moment. ...Read More
Mar 25 2013
CMOs make a strong case that marketing should represent the “voice of the customer” for their companies but, in my opinion, that doesn’t go far enough. We need to represent the voice of the market.
Howard Schultz, founder of Starbucks Coffee famously said: “Customers don...Read More
Mar 25 2013
Regardless of the challenges or benefits millennials pose to society, their culture – which is rapidly becoming our culture – is here to stay. As leaders of industry, we need to seek ways to understand and engage them, to teach and to learn from them.
As an organization...Read More
Mar 21 2013
Christchurch, New Zealand is rebuilding after a devastating earthquake two years ago and recovering from the global financial crisis — and it could be losing more than US$1.2 billion to fraud. Of 140 businesses surveyed there, 38 percent had no distinct procedures to combat fraud, Chicago...Read More
Mar 20 2013
For basketball fans, the name John Wooden conjures up images of pure legend. The coach of a dynastic UCLA team, he won 10 national championships, including 7 in a row (1967-1973). He had an almost unbelievable winning streak of 88 straight games.
In his own basketball career, Wooden was a 3-time...Read More
Mar 19 2013
If want to hear lots of specific details about a TV show you missed, you’re better off asking a shy person in the office, rather than the loud-mouth talking about it in the break room. That’s because, according to a study by Dutch scientist Camiel Beukeboom, introverts use more...Read More
Mar 19 2013
We are awash in content. It is actually a problem now. As audiences have become more vocal about what they need, brands and businesses have become more active in providing them that “great” content. “Alas” – and you will excuse the vernacular – “most of...Read More
Mar 18 2013
Small businesses account for nearly two-thirds of net new job creation. And they innovate more than large businesses do, generating 13 times more patents per employee. That’s according to AOL founder Steve Case in a recent interview about “Restarting the US small-business growth...Read More
Mar 12 2013
When you ask someone to do something, be sure to include the statement that they are free to choose to do it or not. Adding this phrase doublesthe likelihood they will do it.
A detailed analysis of more than 22K subjects in 42 separate psychology studies demonstrates this startling result....Read More
Mar 11 2013
Just as the democratization of content empowers individuals, so does it impact companies. New technologies are allowing businesses of all kinds to reinvent themselves.
Consider the entertainment industry. In the earliest days of movie-making, studios owned everything—the actors, the...Read More
Mar 11 2013
Yahoo! CEO Marissa Mayer used data analytics to justify her company’s ban last week on telecommuting, according to Business Insider. It seems Mayer doesn’t do much without lots of data backing her up.
VPN records allegedly indicated that Yahoo! employees were not “working&rdquo...Read More
Mar 07 2013
Recently, my team had our first on-site meeting of this year, and I was very fortunate to have the opportunity to fly 1,500 km from Vancouver to Palo Alto and meet them in-person. What got me excited wasn’t just that I’ve never been to Palo Alto, but the thought that I was meeting...Read More
Mar 07 2013
Nebraska Book Company uses cloud technology to successfully swim against the current of failing bookstores.
“Barnes & Noble is in trouble,” a headline in The Washington Post stated last week, “but bookstores aren’t doomed just yet.”Strategies for saving the...Read More
Mar 06 2013
Most brands struggle to get appropriate attention for their new ideas. Typically, new products have a highly orchestrated PR strategy, calling in favors from influencers and media, and drawing crowds by having The Black Eyed Peas or Pearl Jam play at an event. For ...Read More
Mar 05 2013
What was the first fast food company? What was the first credit card company?
If you’re like most people, you probably didn’t know the answers were White Castle and Diners’ Club. While both companies still exist, they now have relatively small share in what has turned out to be...Read More
Feb 26 2013
The telecommunications industry has come a long way since Lily Tomlin’s iconic skit of telephone operator Ernestine accurately captured the frustrating experience of most customers. Savvy communications service providers (CSPs) have long known they need to move past their core competency (i...Read More
Feb 26 2013
Machine-to-Machine (M2M) technology has been around for years. Industries like oil and gas, transportation and logistics management rely on it to keep us safe. Medical device manufactures use it to keep us healthy. You and I use it to get to work every day as a distributed network of hundreds...Read More
Feb 25 2013
In a recent post, I urged CEOs to view marketing as a strategic partner, the glue that binds the different parts of an organization together to deliver a consistent, cross-channel consumer experience. A 2012 report from Forrester and Heidrick & Struggles concluded that marketing is...Read More
Feb 25 2013
More than half a million new customers joined South Africa’s biggest bank in less than a year thanks to SAP Mobile Platform, helping unbanked populations meet their banking needs. Almost half of South Africa’s 51 million people earn less than R3,000 ZAR (about $340 USD) per month...Read More
Feb 25 2013
Telcos are sitting on a gold mine of core capabilities and assets, critical for M2M success. In addition to just network connectivity, they have outstanding expertise in large scale service delivery with high reliability and global reach, plus an arsenal of partners for content, apps, specialized...Read More
Feb 22 2013
Big Data can be a life saver, figuratively and literally. We’ve all heard about how Big Data can save time and money, but 87 percent of federal IT officials think that real-time Big Data could save a significant number of lives each year.
Lifesavers aren’t much good if rescuers...Read More
Feb 20 2013
In the popular middle-grade novel, Blubber, author Judy Blume relates a truly heartbreaking story of a group of bored fifth graders suddenly taking to tormenting one of the girls in their class. In a space vacated by indifferent and lifestyle-preoccupied adults, Wendy, a shrewd fifth grader,...Read More
Feb 19 2013
Surely you know the song Happy Together – the 1967 chart-topper by the Turtles that ultimately became the band’s only No. 1 hit and its signature song. It’s one of those songs that defines the era of bands with creatively spelled animal names (Byrds, Monkees, Beatles).
On first...Read More
Feb 19 2013
How do you get your arms around millions of devices, billions of apps, and trillions of things to end up making money and solving some of the challenges of big data and mobility? SAP’s thought leaders provide insights into what it takes to successfully drive business in a world that has as...Read More
Feb 15 2013
Auto rickshaws are the lifeline for a significant number of commuters in most towns and cities in India. (Image credit: AFP/Getty Images via @daylife)
As countries experience rapid growth, it is not unusual to see fault lines develop where the old edges up against the new. It is no different...Read More
Feb 14 2013
One good thing about taxes is that they get citizens invested in government — literally. Taxpayers want to be sure that the government spends their money sensibly, but first they must know how their hard-earned cash gets spent.
The City of Edmonton works in an open-data and open...Read More
Feb 12 2013
Remember the invisible gorilla video?
In an experiment popularized by the book of the same name, volunteers were told to keep track of how many times a basketball was passed between players. While the ball was being tossed, someone in a gorilla suit walked between them in plain view. Very few...Read More
Feb 12 2013
Ted Rubin and Kathryn Rose’s new book, Return on Relationship, deftly explores the value of fostering relationships as the new currency for the digital era. Think you have heard this before? You probably have – in pieces, but where this book “nails it” is in...Read More
Feb 11 2013
Ted Rubin and Kathryn Rose’s new book, Return on Relationship, deftly explores the value of fostering relationships as the new currency for the digital era. Think you have heard this before? You probably have – in pieces, but where this book “nails it” is in...Read More
Feb 08 2013
If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about.
And if our business accepts the Social Business imperative, you know we need to grow our army of storytellers in...Read More
Feb 07 2013
When I think about retail today, a song by the band McFly comes to mind. The British “boy band” (italicised because they are actually all pretty accomplished, though disgracefully young musicians) recorded it a few years back, and you really can’t miss the message: “It...Read More
Feb 06 2013
“So why should this organization invest in human capital?”Over the past two decades, HR executives and corporate strategists have been engaging more deeply. Yet when the conversation reaches the point where corporate strategy asks HR this question so bluntly, it usually indicates the...Read More
Feb 01 2013
We all know that consumers are disrupting companies’ business models. One visible example is the increasingly popular practice of “scan and scram” (a.k.a. “showrooming”), in which customers browse in brick-and-mortar stores but use their mobile devices to find better...Read More
Jan 31 2013
What is thought leadership?
Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do you need to consider developing and publishing thought leadership.
2013 may finally be the year when content marketing becomes a mainstream ...Read More
Jan 29 2013
Are you feeling empowered that the technology around you allows you more flexibility to manage your work and your life, or are you feeling overwhelmed by the pressures of managing it all? If you answered “yes” to either of these, you are not alone. 20-somethings are...Read More
Jan 24 2013
Is Twitter going mainstream? Whether you are a Twitter newbie or an old pro, Twitter is still a mystery to a great many business professionals.
I think Twitter is an amazing tool! I have been on Twitter for almost 4 years. Just 4 short years! Twitter co-founder Jack Dorsey (@jack) sent his 1st...Read More
Jan 23 2013
Iran may be behind a massive and sustained campaign of cyber-attacks against numerous Western financial institutions, including Citigroup, Capital One and HSBC, we learned last week. The strikes exploit banks’ Web site encryption, which encode customers’ online transactions to keep...Read More
Jan 22 2013
Many teams – in their rush to build a social business or inbound marketing plan – forget this important first step into a world of social media: In order to think social, you need to act personal. Incorporating this thinking into your program will yield you a chance for...Read More
Jan 18 2013
Analytics used to belong exclusively in the realm of the nerds. The tools and the time required to tease insights out of huge volumes of data were incompatible with the real-time needs of customer-facing business people.
But with analytical tools that are more user-friendly than ever and...Read More
Jan 17 2013
How do you find inspiration?
For many, the simplest ideas articulated in the form of a short quote can help you to think a little clearer, to move a little faster, to work a little harder, to drive toward a loftier goal.
So to help you, I have curated a list of what I believe are the 22 best...Read More
Jan 16 2013
After doing this awhile, you get to see the signs of the self-promoter and the quick name-for-themselves artists. You also – with more rarity – get to meet the real deal. So, I was very pleased when he agreed to sit down and chat on topics ranging from the new directions...Read More
Jan 15 2013
Imagen de Hola Gourmets 2009 (Photo credit: jlastras)
My father was a chef, so I have enjoyed a lifelong love affair with well-prepared and delicious food of all kinds. But I haven’t enjoyed the subsequent battle of the bulge, which had me looking for a quick victory.
But I soon...Read More
Jan 11 2013
So your company now has accounts on all the major social media channels such as Facebook, Twitter, and LinkedIn. Maybe you’re even posting to a Google+, Pinterest, Slideshare or YouTube.
These practices, however, are quickly becoming old school as we move beyond the age of social...Read More
Jan 10 2013
Aadhar enrollment center
Recently, I saw firsthand how a new “universal identification” program called Aadhar is taking shape in India. It has potential to improve the lives of millions of poor people via Big Data. Aadhar is an ambitious government Big Data...Read More
Jan 04 2013
It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here.
I mean if you want to lose weight, the steps are pretty simple, right? Exercise every day, weigh yourself once a week, count...Read More
Jan 03 2013
Targeting specific customers with tailored offers will become a much bigger business in 2013, according to one SAP expert. New technology could help the decades-old concept of personal marketing explode — and make 2013 the Year of the Consumer.Focusing one’s message on a small...Read More
Dec 31 2012
Technological innovation and digitization provide companies the opportunity to develop profitable, new services. Business leaders who want to transform their business models to include radical, new services are very good at expressing their need to escape the commoditization trap, but rarely...Read More
Dec 28 2012
Let’s face it. If you’re in business you have to use email. Even if you’re not in business you have to use email. Well, just about everyone who uses the internet is stuck in the inbox nowadays.
People aren’t just checking and sending email – they’re talking...Read More
Dec 28 2012
An off-duty law enforcement officer averted further bloodshed last weekend when she stopped a gunman in a San Antonio cinema. The shooter had already wounded two people and fired upon a marked police car when the officer took action, according to San Antonio Express-News.The yet-to-be...Read More
Dec 27 2012
“Companies that have embraced the future have been rewarded,” CNBC’s Jim Cramer said on Mad Money, highlighting SAP’s forward-thinking mindset — and rising stock price. “The company’s last quarter — it was fabulous — it was the best...Read More
Dec 21 2012
In my Marketing Predictions post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile.
I predicted that we would see increased buzz talking about how to become a social business, how to execute content strategy and...Read More
Dec 20 2012
Only the Velvet Underground could provide such bare contrasts between their world of lacerating noise and squalid cityscapes, and many of their peer musicians’ worlds of rainbows and escapist indulgences. Yet even as the Velvet Underground’s career as a group was drawing to a close...Read More
Dec 19 2012
Last year, I reported on the complex logistics surrounding Santa’s Supply Chain. This year, I want to unwrap the broader business model of Jolly St. Nick and how he miraculously delivers the goods year after year.360-degree View: “Children of all ages”
Like all successful...Read More
Dec 19 2012
Is cloud computing “bad or risky” for data privacy?
Is personal data more “secure and protected” in the cloud? Or less?
The impact of cloud computing on data privacy is a complex and sometimes controversial topic. There are a number of misperceptions about data...Read More
Dec 18 2012
“People got a bit lax,” Queen Elizabeth II said last week of the time leading up to the financial crisis. “Perhaps it was difficult to foresee.”The U.K.’s monarch also lamented that her nation’s Financial Services Authority “didn’t have the teeth...Read More
Dec 17 2012
Solving the too-big-to-fail problem in banking just got international. Authorities could seize a Global Systematically Important Financial Institution (GSIFI) — and dismantle it as appropriate — under a joint plan by the Federal Deposit Insurance Corporation (FDIC) and the Bank...Read More
Dec 14 2012
The real benefit of social media tools to the enterprise itself lies in the capacity of those tools to capture and analyze that enterprise conversation for relevant insights, connecting it to the business process it relates to. That’s the social intelligence portion that makes it deliver...Read More
Dec 11 2012
They lurk quietly in neighborhood garages and large offices, concocting wild ideas and rolling out new business models and products that can take entire industries by storm. These companies have big ideas that are driving profound change by challenging the conventional market while making...Read More
Dec 07 2012
“If television’s a babysitter, the Internet’s a drunk librarian who won’t shut up” -Dorothy Gambrill, Cat and Girl, 2005As a youth I lived in a strict house, where television viewing was restricted to one-half hour per day (or a full hour for PBS programs). The...Read More
Dec 05 2012
Today, there are 200,000 small businesses in New York City. Someday, any one of them could become a multinational corporation like SAP, creating thousands of jobs and supporting the global economy in countless ways.
Kicking off the SME Summit on Nov. 29 at SAP’s New York offices, the...Read More
Dec 04 2012
Content Strategy is a very confusing topic in business and marketing circles.
There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization.
But exactly how...Read More
Dec 03 2012
The other day I wrote about the research we had undertaken in the course of writing The Customer Experience Edgeand four distinct qualities that are critical an outstanding customer experience. Let me go on to say that I’m not alone in asserting that the customer experience is the real...Read More
Nov 30 2012
If you follow the SAP blogs at all closely, you’ll know that the past few weeks have been very exciting for SAP. Todd Wilms wrote about SAP 360 Customer and the unveiling of SAP CRM Powered by SAP HANA. Richard Howells expanded on that 360 degree view of the customers’ world and...Read More
Nov 29 2012
Shoppers already dispirited by the crowds and commodities at the mall this holiday season can take heart—there’s a better way. JustBecause is a new Facebook iPhone app that turns gift-giving on its head, focusing on the product not the recipient or the occasion. With a slogan that...Read More
Nov 28 2012
Speaking to a journalist in 1969 John Lennon offered these insightful, almost prophetic words:
“…and the Left Wing talk about giving the power to the people… you know…anybody knows that the people have the power. All we need to do is awaken the power in the people...Read More
Nov 27 2012
Everyone believes that rapidly advancing technology is changing the game, but that’s only half the challenge businesses face. The more significant challenge is this: Digital customers are changing the rules.
Armed with smart phones and tablets, today’s customers are digitally...Read More
Nov 20 2012
A gap has always existed between companies and customers. Top management formulates a brand promise, and through messaging, packaging, sales, product/service delivery and other means, it works to fulfill that promise.
But as author Michael Hinshaw points out in his book Smart Customers, Stupid...Read More
Nov 19 2012
Trading stood still on more than 200 companies Monday, as a server kept the New York Stock Exchange from publishing quotes for most of the day. Taken alone, this seems like a technical glitch.But combined with earlier problems, such as Knight Capital in August, Facebook in May, BATS in March...Read More
Nov 16 2012
Planning season is well underway and I think it is never to early to look at the Marketing 2012 year-in-review and start to make some predictions for Marketing and Social Businesses in 2013.
So here I will lay out my perspective – a narrative really – of what happened in 2012 in...Read More
Nov 15 2012
When done right, effective marketing will generate a quantifiable “multiplier effect.”
While social media gets much of the recent credit for this phenomenon, it has existed forever, long before the famous shampoo commercial that explained how happy customers “tell their 2...Read More
Nov 14 2012
Break on Through (to the Other Side)
I can hear Ray Manzerek’s analogue keys (pounding bass notes) reverberating through my subconscious as I write this. That riff of intense anticipation as Mr Mojo Risin’ leads us into a primal scream-esque liberation from the world that we once...Read More
Nov 13 2012
Author’s Note: Happy Veterans Day!
“The impact of Dodd-Frank for foreign banks is going to be widespread and long-lasting,” according to a recent report by Boston-based research and consulting firm Celent. “The new rules would alter the trading strategies and operations...Read More
Nov 13 2012
“I don’t know what to write about!”
If you are trying to recruit social ambassadors for your business, you will quickly run into this challenge from your colleagues.
And if you accept the Social Business imperative, you know that we all need to grow our army of...Read More
Nov 09 2012
By Rani Goel, Senior Director, Analytics Product Marketing, SAP
A lot of ink has been spilled relating to big data; countless articles, blog posts and discussions are about how data is growing by leaps and bounds and how companies need the ability to store and manage peta bytes and zeta bytes of...Read More
Nov 08 2012
A boy looks at snack foods and drinks at the Grand Opening of the new Walmart Neighborhood Market in Panorama City, California. (Image credit: AFP/Getty Images via @daylife)
When a small business gets its first big order it can seem like manna from heaven. But wipe those dollar signs out of...Read More
Nov 07 2012
The original starship Enterprise (Photo credit: Wikipedia)By Adaire Fox-Martin, SVP Industry Business Solutions for APJ, SAP
If we could borrow a line from the suave and dashing Starfleet Captain James T. Kirk to describe the act of innovating, it would be: “To boldly go where no man...Read More
Nov 07 2012
By Jamie Anderson, Director, Global Solution Marketing, SAP
In 1986 Depeche Mode released Black Celebration. A turning point for the band as they left behind the last remnants of electronic pop for an edgier, darker, sound. I loved it. It alienated some but gained so many more new fans with its...Read More
Nov 06 2012
Three in five financial institutions cannot perform real-time reconciliation because they haven’t started working on it for any of their asset classes, according to a recent survey. And they don’t think they’ll be ready to start work on this regulation-essential project before...Read More
Oct 31 2012
Imagine a world in which researchers share data via one massive supercomputer to advance medicine, energy, agriculture … where nations respond in unison to natural disasters … and governments share services around the world.
This is what I envisioned as I spoke with...Read More
Oct 30 2012
I confess: I can talk a good game about how mobile tools are revolutionizing the way business is conducted. But I don’t live the dream.
When I’m composing my Rhapsodies In Blog about the merits of the mobile workstyle, I’m either in my cubicle at work or (shudder) at home, in...Read More
Oct 26 2012
A revolution has quietly been happening in how enterprise tech is purchased.
Being someone who both makes his living writing about what’s happening in enterprises, AND being a member of the marketing department of a software vendor in one of the most cutting-edge locations on the planet,...Read More
Oct 25 2012
After attending a recent conference in New York and hearing some of the brightest social minds in the business and entertainment world discuss their ideas, one thing became very – painfully – clear: social media has reached its apex. It has peaked, and is already on the downward slope...Read More
Oct 24 2012
By Susan Galer, Communications Director, SAP
Last weekend I experienced innovation in its truest form. I snagged tickets to see the Video Game Orchestra (VGO) at Boston Symphony Hall. For two hours, I was, as they say, transported to another, better place.
Mind you, I am not...Read More
Oct 23 2012
Image via CrunchBaseBy Dan Everett, Senior Director, EIM Solution Marketing, SAP
I was speaking with a colleague who is presenting at StrataConf + HadoopWorld this week in New York. His session Tying the Knot Between Hadoop and EDW explores the roles both play in big data projects...Read More
Oct 22 2012
Mobile won’t deliver on the dream of the paperless office, as I argued earlier this week. We’ll read more on our tablets and even smartphones, for sure. But the ability to access and read those files on our devices also whets our appetite to print them, too.
According to a...Read More
Oct 19 2012
How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brands become publishers without hiring entire newsrooms full of journalists?
Turns out, the answer is simple: take the knowledge, the expertise and the passion of your employees and focus...Read More
Oct 18 2012
If I were a millennial, I would be annoyed with popular media.
Whether they are called Millennials, Digital Natives, or Generation Y, people under the age of 30 are typically portrayed as having unrealistically high expectations for their career and over-inflated sense of their...Read More
Oct 18 2012
By Margot Heiligman, SAP CRM Solution Management and Hansen Lieu, SAP CRM Solution Marketing
Do you have a team listening to what is being said about your company on Facebook, Twitter, LinkedIn and discussion forums? Better yet, are your social savvy responding to the customer service...Read More
Oct 17 2012
By Tracey Arnish, Vice President of Talent Experience, SAP
A few months back I had coffee with an individual who I informally met at a leadership event. This individual was interested in joining my organization and had invited me for a meeting to learn more and share her experience. During...Read More
Oct 12 2012
When Google changed the name of Android Market to Google Play six months ago, I argued that it wasn’t the retreat from the enterprise that it looked like, but actually foreshadowed Google starting up an enterprise app store to complement its fun-focused one.
I guess I’ve...Read More
Oct 12 2012
Content Marketing Ads On SAP's Business Innovation
When I ask people what they think marketers do or simply “what is marketing?” they almost always say that marketing is some form of advertising or promotion.
We all learned the “4 Ps” (Product, Promotion...Read More
Oct 11 2012
The Merriam-Webster online dictionary defines “diversity” as follows:
1: the condition of having or being composed of differing elements :variety; especially: the inclusion of different types of people (as people of different races or cultures) in a group or organization <programs...Read More
Oct 10 2012
Two critical aspects of fast-growing small businesses are constantly running a kind of tortoise-and-hare race: sales and operations.
Many companies become so consumed by sales that they fail to see that if operations fall too far behind, it can lead to disaster. Mark Lehew, SAP’s national...Read More
Oct 09 2012
(Image credit: AFP/Getty Images via @daylife)
A few days ago, New Delhi announced a policy opening India’s notoriously fragmented and inefficient retail sector for a 51% foreign ownership in multi-brand retail (think Wal-Mart) and 100% ownership in single-brand retail (think Niketown)....Read More
Oct 08 2012
Pinball Wizard (Photo credit: Wikipedia)By Ray Rivera, Director, Solutions Management, Workforce Planning and Analytics, SAP
Good analytics is a combination of art and science, where the skillful analyst combines an entire matrix of prior knowledge with good judgment about authentically...Read More
Oct 05 2012
It is becoming increasingly clear that marketers and advertisers have been divided into two camps. There are those that embrace the idea that they are share equal responsibility for their brand with their consumer. They see themselves as co-brand managers, in a world where customers can...Read More
Oct 03 2012
One aspect of working for a global company that I don’t care for are 5 a.m. conference calls with Europe. But what’s even more frustrating is waking up to my alarm clock at 4:30 a.m. only to discover that the 5 a.m. call was cancelled overnight. Well, what if my calendar could talk to...Read More
Oct 02 2012
Indian students of Aircraft Maintenance Engineering (AME) listen to their instructor during a practical training session. (Image credit: AFP via @daylife)
I know you’ve heard of tree huggers, but have you ever heard of server huggers?
I’ve heard this term used to describe...Read More
Oct 01 2012
September is coming to a close, and so will the spate of back-to-school/child-oriented blog posts from me (I promise). Just…after my coming review of the Fuhu Nabi tablet. And – D’oh! – this post:
(Assumes whiny stand-up comedian voice) “Have you...Read More
Sep 28 2012
The tech industry attracts the worst kind of futurists, Clayton Christensen-quoting types who behold shifting paradigms, looming inflection points and disruptive innovations everywhere they look.
The futurism business is so competitive these days that technologies get...Read More
Sep 27 2012
Really great sales people have a skill set the rest of us do not natively possess; If you did have those skills, you would weigh your career options differently and probably make a lot more money. This is not to surmise then that sales people can be replaced. But, smart organizations...Read More
Sep 17 2012
“Would you like 500 calories, er, fries with that?”Global fast food juggernaut McDonald’s will list the calorie values on its menus across the U.S. next week, giving customers the chance to evaluate their choices. The parallel between this fast food initiative and the...Read More
Sep 14 2012
I read a blog by Thomas Redman in the Harvard Business Review (Make the Case for Better Quality Data) that stated, “It costs ten times as much to complete a unit of simple work when the data are flawed in any way as it does when they’re perfect.” I’ve had many...Read More
Sep 13 2012
There was a ton of news from Apple‘s event today, many of which may have sounded earthshattering to those nattering away on Twitter (raises hand), but upon more reflection, are probably irrelevant to those of us in the enterprise and business worlds.Skittles Rainbow of colors for new...Read More
Sep 12 2012
“Retail and commercial banks should be simple and they should be boring,” Lloyds Banking Group’s chief executive said last week. “The industry must change,” António Horta-Osório told the CBI Scotland annual dinner.Tempting as it may be for the capital...Read More
Sep 12 2012
First, it was the Scandinavian-style Smorgasbord. Later, it was Old Country Buffet.
My parents were immigrants who grew up in a time and place where starvation was a reality. Naturally, all-you-can-eat restaurants seemed like one of America’s Greatest Wonders.
When I was in...Read More
Sep 11 2012
To prepare for the upcoming holiday shopping season, I’m reading ‘Priceless: The Myth of Fair Value (and How to Take Advantage of It)‘ by William Poundstone. Poundstone references a wide variety of psychologies studies that show consumers are unable to accurately estimate fair...Read More
Sep 11 2012
Jonathan Becher, Chief Marketing Officer, SAPOriginally published in the September 24, 2012 issue of FORBES magazine.
You’re likely to see the world differently if you spend a few minutes with Jonathan Becher, SAP’s CMO. To Becher, baseball and Olympic sailing are good analogies...Read More
Sep 06 2012
Nothing’s perfect. In creating my map of the 120+ back-to-school iPad and tablet deployments this fall, I learned a few things about what can cause trouble for schools and students. These are good lessons for businesses and other types of organizations thinking about going...Read More
Sep 06 2012
More than a quarter of market participants find its current structure “very weak,” according to a recent TABB Group poll, which indicates that all-too-frequent computerized trading goofs are eroding market confidence. Last month’s Knight Capital tech tragedy killed almost 20...Read More
Sep 04 2012
As part of my research into a forthcoming blog/map showing the largest iPad and other tablet deployments by schools and universities, I also updated my list of the largest publicly-known iPad deployments, including companies, governmental agencies, etc.
Notable additions include Hult...Read More
Aug 30 2012
Android often gets criticized for fragmentation. But the connected car market has it beat by a mile, with literally dozens of competing telematics platforms, each with its own code and quirks for developers to wrestle with.
At the Charged: Electric Vehicle...Read More
Aug 29 2012
Thanks to Maryann Salerno & Ridley High Football Team for lending equipment.By Ryan Somers, Senior Manager, SAP
It’s that time of year again and the numbers are astronomical! Fantasy football is a $1 billion industry with 27 million people competing annually. Legions of...Read More
Aug 22 2012
By reading the recent press and listening to “the street,” you would think Facebook‘s demise was imminent, Mark Zuckerberg will be stepping down to run a Froyo stand at the Westfield Garden State Shopping Plaza (‘Sup, Paramus?), and that social media has no proven value...Read More
Aug 15 2012
Reflections: Carly Simon's Greatest Hits (Photo credit: Wikipedia)By Jamie Anderson, Director, Global Solution Marketing, Web Channel & eCommerce Solutions, SAP“You’re so vain, you probably think this song is about you,” sang Carly Simon in her classic pop put...Read More
Aug 14 2012
Oh, there is interest in Pinterest, the visual social sharing site. But is the site that, in its first month, became the #1 source for referring web traffic (over Google+, Reddit, and LinkedIn combined) a “colossal waste of time,” and “only good as a platform for scrap...Read More
Aug 13 2012
I’ve begun to wonder whether the question, “What’s the ROI on Social?” is a kind of post-modernist Zen koan. It’s one of those questions that is often asked, yet that has no rational answer.
Social Media Music, credit: SAP
I shared this thought the other day...Read More
Aug 10 2012
Drinking my coffee one recent Saturday morning, I was slightly startled by a headline in the weekend Review section of the Wall Street Journal entitled, “The Customer as a God.” Religious considerations aside, I was at once attracted and repelled.
But the snarky headline...Read More
Aug 08 2012
By Claudia Linke, Editor, SAP.info
Processes that manage themselves. Products that tell machines what to do next: the next industrial revolution will open up completely new possibilities for the manufacturing industry.
A new type of production is about to turn the industrial world on its head...Read More
Aug 07 2012
What do the Southwest Airlines boarding process and the video game Halo have in common?
They both rely on swarm intelligence to improve their experience.
Swarm intelligence describes the behavior of a population of simple agents whose aggregate behavior exhibits intelligence unknown to the...Read More
Aug 07 2012
(Image credit: Getty Images via @daylife)By Mario Herger, Senior Innovation Strategist, SAP“Fun is just another word for learning” – Raph Koster (Game theorist)
When I see my five-year old son’s curiosity as he examines new objects and uses them in new ways, I’m...Read More
Aug 03 2012
By Jacqueline Vanacek
Big data offers a grand challenge to reinvent major sectors of the US economy like healthcare, retail, energy and manufacturing.
In my recent conversation with Deputy Director Thomas A. Kalil of the White House Office of Science and Technology Policy (OFSTP), he defined...Read More
Aug 03 2012
Catadores are the heart and soul of ASMARE, an association of hundreds of recycling professionals located in Belo Horizonte, Brazil, and the reason the organization was created 22 years ago. They are also the reason that I’ve spent nearly four weeks in southeastern Brazil, creating an...Read More
Aug 02 2012
Pink Floyd—The Wall (Photo credit: Wikipedia)By Jamie Anderson, Director, Global Solution Marketing, Web Channel & eCommerce Solutions, SAP“Hello, is there anybody in there? Just nod if you can hear me, is there anyone home?” sings Roger Waters in this classic track...Read More
Aug 01 2012
A barber shop would seem an unlikely place to collect business wisdom. Yet I have a story to tell of a little barber shop with lessons for any “commodity” business that wonders how they can differentiate and succeed.
My story begins 15 years ago when I first moved to San Jose...Read More
Jul 31 2012
High-tech training has obviously been around for years and infiltrated many sports. But the London 2012 Olympics is a showcase for how mobile has also infiltrated modern athletics.
One reason is the way the Olympics is a one-every-four-years showcase for certain kinds of individual sports.
In...Read More
Jul 26 2012
Most sports fans know that home teams have an advantage over visiting teams even though they have never seen any hard facts that prove it. While fans believe in the home field advantage, they hotly debate the reason for its existence. Over the years, I’ve heard a variety of...Read More
Jul 26 2012
No generation is just a single dimension or can be defined by a single thing. However, there are certain trends with every generation, and our newest to tackle the business world is no different. I am in constant awe and amazement at the levels of intelligence and poise possessed of so many...Read More
Jul 25 2012
IDC has been surveying mobile developers for the past two years. In mid-May, it polled more than 3,500 developers in a survey sponsored by platform vendor and SAP partner, Appcelerator, to gauge their feelings about Apple versus Google in the enterprise, their interest in Windows 8/Microsoft...Read More
Jul 24 2012
(Photo credit: Wikipedia)
In the first two blog posts of this series, I discussed the huge opportunities that the Olympics bring to businesses (Fourth Place at the Olympics Is The Loneliest Place In The World) and the supply chain challenges that they face (The Logistics Of The Olympics Is A...Read More
Jul 23 2012
(Photo credit: Sean MacEntee)By Vinay Iyer, Vice President, Global Solution Marketing, SAP
I recently complained on Facebook about having to do the dishes by hand when my dishwasher was in its death throes.
Several sympathizers posted consoling comments. My Mother-in-law, though...Read More
Jul 17 2012
Next week I’ll be in China for our second annual customer meeting. One of the things that makes this event special is we didn’t try to export the US version to China but rather built an event ground up for China. As Chinese consumers gain affluence, we expect them to act...Read More
Jul 13 2012
I interviewed Rick Blatstein, founder and CEO of OTG Management, who says lending iPads calms travelers, “electrifies” the vibe of his airport restaurants, and raises sales.
Blatstein is a former nightclub owner who got into the airport restaurant business in the mid-1990s.
Before...Read More
Jul 11 2012
The other week my colleague Vinay Iyer posted a blog that looked at how a company might use social media to improve its relationships with their customers. Some companies are already doing this, but it’s also clear that some companies also have a learning curve here about what constitutes...Read More
Jul 10 2012
Everyone’s suffered through an unpleasant encounter with a member of your company’s technical help desk. Some young, would-be Alpha Geek who sarcastically overwhelms you with jargon while he – and it’s always a he – condescends to fix your laptop or printer.
I...Read More
Jul 05 2012
I recently vented on Facebook about having to wait (and wait) for a certain company’s customer service team to get their act together to fix my broken dishwasher. After I endured several excruciatingly long waits in the telephone queue, the repair technician finally arrived one bright...Read More
Jun 29 2012
What if you could tap the untold reams of data you have floating around your organization to solve a major problem – and you could do it in a fun, low-cost way? If you follow the lead of NetFlix and Kaggle, you can do just that. In an intersection of three of the biggest catch phrases of...Read More
Jun 19 2012
How do three of the world’s most recognized brands approach digital and social media? Blair Christie, CMO of Cisco; Jonathan Becher, CMO of SAP; and Ann Lewnes, SVP of Global Marketing for Adobe weigh-in on their journey leading their organizations and what surprises they had along the way....Read More
Jun 14 2012
Whether it’s forward thinking or sheeple behavior, but 13 groups applied to manage Web addresses ending in .app, revealed ICANN today. According to the Uber-Registrar, .app was actually the most popular domain name (aka generic Top-Level Domain name, aka gTLD) sought after in...Read More
Jun 12 2012
The amount of data being produced is so overwhelming it’s hard to be shocked by the numbers anymore. Recently, I heard that the sheer volume of data created by U.S. companies alone each year is enough to fill ten thousand Libraries of Congress. These amazing numbers raise an important...Read More
Jun 07 2012
The other week I flew from Prague to London. Or, rather, I sat. Mostly I sat. When the four-hour delay due to weather was announced in Prague, a collective groan went up. The fellow next to me sighed and said, “This happens every week. Four hour delay; blame it on the weather. And just you...Read More
Jun 06 2012
Have you noticed the plethora of fairy tale remakes or reinterpretations lately? Everywhere you turn around in popular media you see an evil queen, a virgin heroine, an unsuspecting hero, or a wised mentor helping to overcome the forces of darkness. Is it coincidence, or an allegory...Read More
May 30 2012
Clint Eastwood at Cannes (Photo credit: Wikipedia)
Clint Eastwood is the world’s greatest brand manager. This is not one of those “Life lessons I learned from Caddyshack,” or “Everything I need to know about business I learned from coaching 1st grade soccer&rdquo...Read More
May 17 2012
Is your organization stuck in social quicksand? Is social not delivering the payoff you once hoped it would? Have you read every Twitter Best Practices article on Mashable until you are now dreaming in “Top Ten” lists, but to no avail? Well, you only need to change the way...Read More
May 15 2012
Last week I had words with an automotive customer service rep named Anne. The “run flat” tires on my car had proven to be a spectacular failure. Instead of enabling Mrs. Leaper to get home safely after a run-of-the-mill puncture, they fell apart—and I mean that literally&mdash...Read More
May 14 2012
Today’s retail business is a real-time, information-driven enterprise. Every customer interaction and movement of a product through a distribution network is measured and used to refine pricing strategies, update inventory decisions and tailor customer incentives on websites, email and...Read More
May 09 2012
Think social media is just being used by large companies for gaming or brand awareness? Think again. Dow is on a mission to utilize social channels to make science a compelling career choice for millennials and the next generation.
Their strategy for doing so: letting scientists speak for...Read More
May 08 2012
This week’s Decoded Fashion conference revealed that New York’s fashion designers are increasingly savvy users of technology, especially for creating engaging customer experiences — but the industry faces more wrenching change in the future.
Organized by former journalist Liz...Read More
May 07 2012
The lighting, colors, materials, variety of common areas and the extensive use of glass help give the building a high-energy, dynamic atmosphere.
Cubicle farms continue to live long and prosper and have become the de facto method to organize millions of corporate employees. But in a world...Read More
Apr 26 2012
Those of you who know my evangelistic tendencies vis a vis CRM solutions may be shocked at the title of this week’s blog. What? Could Leaper be suggesting that CRM is not in itself the be-all and end-all?
No, it’s not. I rather like to think of CRM as the embrace-all, the make-sense...Read More
Apr 17 2012
I seem to be on a Richard Branson roll. Earlier this month I wrote about how I thought Branson’s banking endeavors would benefit from a focus on the kind of personalized customer service that he’s brought to Virgin Atlantic. Subsequently, Flavio Martins at themana.gr took up...Read More
Apr 11 2012
Small businesses are in many ways the lifeblood of the economy. They hold the key to economic recovery around the globe because of their role in driving innovation and creating jobs.
Historically, small businesses and entrepreneurs, particularly those in the high tech space, have driven...Read More
Apr 05 2012
When Richard Branson and the Virgin Money team joined forces with Wilbur Ross to bail out the UK’s Northern Rock bank, a lot of the pundits took note and started to wonder if Branson might have as disruptive an effect on banking as he’s had on airlines. Can he drive down pricing...Read More
Apr 03 2012
By now, the New York Times article has been widely-circulated and discussed of how Target uses predictive analytics to figure out, based on purchasing patterns, whether women are pregnant and then mails them coupons for relevant items – timed to specific stages of the pregnancy -- well...Read More
Apr 02 2012
If you follow the media industry you will note significant announcements every week. From new tablet devices, to distribution deals and methods, there is increasing uncertainty in not only the distribution models but fundamental questions like “how am I going to make money from my content...Read More
Mar 22 2012
Of the top 100 brands, how many of them call you a customer? Take a look and do a quick count (I’ll give my answer at the end). Now, for how many of these brands do you advocate? Do you justify your purchases to your friends, ask that they adopt your brand-of-choice, or do you...Read More
Mar 22 2012
I believe every manager is a member of three teams:1. The people that report to that manager. This is usually what someone means when they refer to “my team.”2. The external stakeholders in other departments they work with every day. For example, marketing is often considered part of...Read More
Mar 04 2012
The first person I knew who saw it was an art gallery friend-owner in San Francisco back in 2000. He used to tell me that he could no longer tell by looking who was going to come in and buy. Some of his biggest sales were to people who looked like college drop-outs, unsuccessfully...Read More
Feb 24 2012
Having traveled the path with CRM for as long as I have, I am keenly aware of what constitutes both the peaks and the valleys of customer service. CRM has evolved brilliantly, and that has raised the standard for service delivery. We expect good, are delighted by the extraordinary, and are...Read More
Feb 23 2012
If you have been following Social Media Week around the globe these last few days, you would have seen some of the world’s best known brands, thought-leaders, and social media advocates come out to voice their ideas, share their opinions, go on rants, and predict the future. While...Read More
Feb 23 2012
Social Media Week 2012 is now at the half way point. Today, top brands like Cisco, NVIDIA, and analysts from Altimeter joined me and colleagues from SAP to continue the great conversation. Hosted at SAP, the event brought luminaries, practitioners, and thought-leaders from more top...Read More
Feb 22 2012
Last week, we took a few days to host what we called the Customer Experience Innovation Workshop, here at SAP in Palo Alto. We were joined by some of the best thinkers in the business -– Lior Arussy, Ray Wang , Henry Chesbrough and Michael Krigsman -– along with business people from...Read More
Jan 31 2012
There’s nothing revolutionary about gauging consumer opinion, except when you use social media to help. Incorporating properly distilled data from the likes of Twitter and LinkedIn offers investors access to an exponentially broader slice of the population. Imagine going from a survey of...Read More
Jan 18 2012
I am at a conference in New Orleans, where here the term “blackout” (referring to the SOPA protest site blackouts of Wikipedia and others) has a different meaning in the Big Easy and usually comes with some commemorative beer mugs and some party beads. I was lucky enough to hear...Read More
Jan 11 2012
Are you feeling particularly empowered as a customer or consumer these days? You should! The evolution of technology over the last five decades has fundamentally shifted the position of the customer as we move into a decade of social business. It is no longer aboutB2B or B2C or B2B2C; it...Read More
Jan 10 2012
Picking “the rise of the Social OS” as his #1 tech trend for 2012, Wells Fargo senior tech analyst Jason Maynard and his team have released a list of Top 12 Tech Trends for the year that also features “The Internet Is Not Dead.”
I’ve known Jason for many years and...Read More
Jan 09 2012
SAP loves to drink its own champagne. My parent company is not only one of the leading enterprise mobility vendors with 17.5 million mobile users, but its internal deployment of mobile devices, software and apps is a role model for the rest of the Fortune 500.
I caught up with CIO Oliver...Read More
Jan 03 2012
Have you ever met anyone who really gets you? OK, now how about a brand? One that understands you – knows what you need – relates to you? If you have ever stayed at a Four Seasons property, you probably know that feeling. So, how does an established luxury brand...Read More
Dec 29 2011
Compared to, say, a cameraman in a war zone, tech writers have it pretty good. The worst injury we can suffer is a stiff back from an especially long product keynote. The biggest job hazard is having our bad predictions thrown back at us, either by readers, or, in my case, by myself.
Not all...Read More
Dec 21 2011
So, who among your customers is on your Christmas shopping list this year? Or – whoops! — should you be wishing them a happy Chanukah instead? Not sure? How about giving them something nice but religiously neutral? Looking to your CRM solution for answers to questions like this may...Read More
Dec 20 2011
Product and service delivery has dramatically changed the way businesses operate. In every walk of life, commodities are immediately delivered over the air and to the end user’s device of choice. If we like a song on the radio, we’re more prone to download it to our MP3 player than...Read More
Dec 15 2011
Over the past couple of decades, drive-through lanes have become the dominant sales stream for McDonald’s U.S. restaurants, which account for about two-thirds of McDonald’s domestic revenue.
But what are the options in densely crowded cities around the world in which space is at...Read More
Dec 12 2011
I can remember when customer relationship management (CRM) was the shiniest new toy in the IT bag of tricks. I was working with Tom Siebel and some of the smartest executives in the industry and we felt like we were ahead of the curve.
Back then, contact management systems were the...Read More
Dec 09 2011
Be forewarned: you are entering the land of the “baseball analogy” to describe why blogging is exactly like the book “Moneyball” and movie of the same name. So, here it is: Blogging is about getting on base, not swinging for home runs. Blogging is about getting...Read More
Dec 07 2011
I travel a lot, so I have become something of an aficionado of airlines and airline services. As we all know, I’m something of an opinionated commentator on the subject of CRM solutions, too. What amazes me is what utter failures so many airlines can be when it comes to fostering strong...Read More
Dec 06 2011
No one can argue with Google, ISIS, Visa and MasterCard – mobile wallets are coming fast and in various flavors. Issuing banks, credit card providers, wireless carriers, handset makers, Near Field Communications (NFC) chipset and terminal providers, trusted service managers and...Read More
Dec 01 2011
“THERE IS ONLY ONE BOSS. THE CUSTOMER. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton (Walmart)
Clearly, no business can exist without customers. That’s why every company needs to figure...Read More
Nov 29 2011
As I start to write this, it’s that odd day in the States known as Black Friday. While respectable Brits are toiling away in their offices (thinking about the future of CRM solutions, in my case), huge numbers of Americans are engaged in a pre-dawn holiday shopping frenzy. Millions of...Read More
Nov 28 2011
Gartner likes to publish the Top 25 Supply Chains every year. Unfortunately, there’s one supply chain the esteemed analyst firm continues to overlook. And it just so happens to be the greatest supply chain success story of all time. I’m talking about The Santa Claus Supply Chain...Read More
Nov 21 2011
When the IT boss won’t invest in tools that empower workers and boost their productivity, is it time to raise your voice?
When mobile tools are treated as ‘executive jewelry’ available only to corner office-types, doesn’t that inequality create “We are the 99...Read More
Nov 14 2011
Your iPhone 12 is finally here, and it’s ringing. Quick: What do you know about the caller? Is it a customer? If so, what is your CRM system telling you about this customer—right there on the screen, even while the phone is ringing? After all, a customer is calling; you have a...Read More
Nov 08 2011
I vividly remember when it happened. It was not so long ago in a month called July when I was asked at a cocktail party the inevitable fallback question “So, what do you do?” I immediately begin to brace for their reaction as I say “I am a professional, full-time...Read More
Nov 08 2011
The amount of data is doubling every year. Information from devices, machines and social data, (think Big Data) creates an entirely new set of challenges and reinforces the fact that data will continue to grow exponentially for the foreseeable future. Naturally, the demand for tools like business...Read More
Nov 02 2011
Games: a destroyer of productivity, an enabler for procrastinating employees, right? Not always. In fact, letting – nay, encouraging – your workers to install and play games like Angry Birds can actually boost your mobile deployment’s ROI.
That’s what Coca-Cola Bottling...Read More
Oct 31 2011
We tend to, collectively, think of social media as either “personal,” ”political,” or “commercial.” “Personal” is connecting with old friends from high school, or sharing your love of your beer can collection (for some people it will...Read More
Oct 31 2011
Making data and analysis tools available to all takes the rhetoric out of decision making.
Almost half of the population of Pakistan is under the age of 19. Think about that for a moment; what would life be like here, if half the people in this country were under 20? When you dig deeper into...Read More
Oct 27 2011
True story: I think we don’t get to where we are in life without help from our mentors. I have had a few really good ones in my life, but my first one was my teacher, my friend, and my pastor. He was the first to speak to me as an adult and he taught me a good first life...Read More
Oct 24 2011
As I look forward to the holiday season (yes it is hurtling towards us again), I now do all of my planning, negotiating and actual shopping from the comfort of my armchair. And as a result, my buying habits have changed over the past few years. I no longer buy CD’s, I buy Apple ...Read More
Oct 18 2011
While Halloween is all about reveling in the macabre, there’s nothing scary about the $6.86 billion consumers plan to spend on the 2011 Halloween season. This spook-tacular figure comes from National Retail Federation’s (NRF) 2011 Halloween Consumer Intentions and Actions Survey...Read More
Oct 13 2011
In response to new market forces such as globalization, product commoditization, industry consolidation, and the global explosion of data, many industries are redesigning their business models and launching new connected services. But monetizing these new services can prove to be nearly...Read More
Oct 12 2011
For Kenny Jahng, an online media consultant in Livingston, New Jersey, there has been no shortage of ‘aha’ moments affirming the educational value of his kids’ iPad 2. Seeing his 10-year-old daughter chat with an after-school tutor live via the tablet. Watching the 22-minute...Read More
Oct 11 2011
Many CRM systems are still built as though one-size-fits-all. That’s not terribly surprising: In the early days, having any kind of CRM system was better than having no CRM system at all, so a one-size-fits-all approach was acceptable. There were features originally designed to support...Read More
Oct 11 2011
Have you ever made dinner reservations at multiple restaurants and then forgotten to cancel the ones that you didn’t use? While multiple reservations might be convenient for diners, no-shows cost restaurants thousands of dollars per month. The most common way to reduce these losses...Read More
Sep 28 2011
Interested in social media for your business? So many of us are searching for how to use social media in our organizations – whether they are large global enterprises or small local businesses. As we move into having a big finish for 2011 and planning for 2012, there are few...Read More
Sep 27 2011
Out of the blue, a customer rings up and asks his account representative, “Can you deliver two million widgets by Tuesday of next week?” There’s a moment’s pause, and then the rep says, “Yes!”
So here’s the interesting question: Is this an instance of...Read More
Sep 22 2011
This whole thing started at a playground. True story! While letting my little boy climb on a retired railroad engine – black and shiny and ominous in its stillness – I was struck that when you get up close, you see vast number of levers, dials, valves, and raw equipment...Read More
Sep 22 2011
Although mobile commerce continues to grab increasing shares of the holiday shopping market, most of Google’s largest advertisers are blowing their chances of fully exploiting that trend because they don’t have mobile sites.
In spite of the fact that “Google’s research...Read More
Sep 20 2011
A clash of the titans, featuring names like Google, Apple, Verizon and American Express, is now underway. What are these giants, representing internet services, devices, mobility and financial services, battling for? They all want to hold your wallet for you… your electronic...Read More
Sep 15 2011
I recently attended a digital media conference in with several well-known brands and companies openly discussing their social solutions. As we talked through sessions, over coffees, dinners, and into the wee hours of the night, 3 viewpoints came up time and again. We will call this ...Read More
Sep 15 2011
Can the powerful and positive emotions that occur when playing games be harvested for the business world? It’s a thorny question and a radical idea that is gaining traction, especially at this year’s SAP TechEd conference held in Las Vegas. Opening keynote speaker Jane McGonigal, a...Read More
Aug 25 2011
The Internet being what it is, I should disabuse you now of any notion that this is a conversation about getting into bed with your customers—unless, of course, you manufacture beds.
But even then, the kind of customer intimacy I’m talking about is not a matter of Biblical knowledge...Read More