After attending a recent conference in New York and hearing some of the brightest social minds in the business and entertainment world discuss their ideas, one thing became very – painfully – clear: social media has reached its apex. It has peaked, and is already on the downward slope.
What was a bold and audacious movement a few short years ago has now become a slow, methodical trod toward the commonplace. Instead of continuing to iterate on social, it is time to leap....