2026 Loyalty360 Awards Winners Recognized at Loyalty Expo
The customer loyalty industry’s top brands, teams, and initiatives took center stage at the 2026 Loyalty Expo as Loyalty360 announced the winners of this year’s Loyalty360 Awards. Recognizing excellence across a wide range of categories, the awards honor organizations that are redefining customer engagement, building stronger emotional connections, and delivering measurable impact through innovative loyalty and CX strategies.
This year’s winners and finalists reflected the continued evolution of loyalty, with brands showcasing forward-thinking approaches to personalization, data and insights, AI-driven engagement, customer experience, and long-term value creation. Finalists presented their initiatives live at Loyalty Expo in Orlando, offering attendees an inside look at the strategies, challenges, and results shaping the future of customer loyalty.
The winners of the 2026 Loyalty360 Awards are as follows:
B2B CUSTOMER LOYALTY
- Platinum: Bank of America
- Gold: Purina
- Silver: Ferguson
- Bronze: Boehringer Ingelheim
- Honorable Mention: Resideo
CORPORATE SOCIAL RESPONSIBILITY & LOYALTY:
- Platinum: TIE - PetSmart and TELUS
- Gold: Tropical Smoothie Cafe
- Silver: Firehouse Subs
EMPLOYEE ENGAGEMENT & IMPACT:
- Platinum: PetSmart
- Gold: Bank of America
- Silver: Weigels
- Bronze: Boehringer Ingelheim
- Honorable Mention: PNC
CO-BRAND/PRIVATE LABEL CREDIT CARD:
- Platinum: Amtrak
- Gold: MGM Resorts
- Silver: Frontier Airlines
- Bronze: TIE - WestJet and American Eagle Outfitters
BEST SUPPLIER INNOVATION:
- Epsilon
- Hightouch
- Vibes
- Kobie
- Tillo
GLOBAL LOYALTY PROGRAM:
- Platinum: Hasbro
- Gold: Deutsche Telekom
- Silver: Hertz
PREMIUM AND SUBSCRIPTION LOYALTY:
- Platinum: Wyndham Hotels and Resorts
- Gold: MANSCAPED
- Silver: Butcher Box
- Bronze: UFC
- Honorable Mention: GNC
CREATIVE CAMPAIGN & COMMUNICATIONS:
- Platinum: Burger King
- Gold: USAA
- Silver: Great Clips
- Bronze: TIE - Jetblue and Frontier Airlines
- Honorable Mention: Victoria's Secret
CUSTOMER LOYALTY TRANSFORMATION:
- Platinum: Nothing Bundt Cakes
- Gold: Tropical Smoothie Cafe
- Silver: Hilton
- Bronze: TIE - MGM Resorts and Bank of America
- Honorable Mention: Burger King
NEW LOYALTY PROGRAM LAUNCH:
- Platinum: Cleveland Cavaliers
- Gold: Petro-Canada
- Silver: TIE - NCSECU and Chatters
- Bronze: Simon
- Honorable Mention: Cruises.com
LOYALTY PROGRAM DESIGN:
- Platinum: The Cleveland Orchestra
- Gold: Purina
- Silver: Choice Hotels
- Bronze: Bank of America
- Honorable Mention: Victoria's Secret
OFFER, INCENTIVE, AND REWARD DESIGN:
- Platinum: Taco Bell
- Gold: Hertz
- Silver: Tao Group
- Bronze: Chipotle
- Honorable Mention: Firehouse Subs
TECHNOLOGY & TRENDS:
- Platinum: CAVA
- Gold: Albertsons
- Silver: MANSCAPED
BRAND-TO-BRAND PARTNERSHIPS:
- Platinum: Wyndham Hotels & Resorts
- Gold: Disney+
- Silver: WestJet
- Bronze: Petro-Canada
- Honorable Mention: TripAdvisor
CUSTOMER LOYALTY STRATEGY:
- Platinum: TELUS
- Gold: PNC
- Silver: Tao Group
- Bronze: Scooters Coffee
- Honorable Mention: Progressive
CUSTOMER EXPERIENCE STRATEGY:
- Platinum: CAVA
- Gold: Hilton
- Silver: SharkNinja
- Bronze: ExxonMobil
CUSTOMER ANALYTICS, INSIGHTS, AND METRICS:
- Platinum: Amtrak
- Gold: American Eagle Outfitters
- Silver: Audience Rewards
- Bronze: NCSECU
- Honorable Mention: Petsmart
EXCELLENCE IN GAMIFICATION:
- Platinum: Weigels
- Gold: Burger King
- Silver: Chipotle
- Bronze: Purina
- Honorable Mention: Hasbro
PERSONALIZATION STRATEGY & INNOVATION:
- Platinum: Wingstop
- Gold: Taco Bell
- Silver: Boehringer Ingelheim
- Bronze: ExxonMobil
Emerging Loyalty Leader:
- Laura Gonzalez, Ferguson
- Danielle Golinski, Wyndham
- John Yost, PNC
- Blake Thomas, USAA
Champion of Customer Loyalty:
- Victoria Dravneek, PNC
- Brad Anderson, Hilton
- Anil Mansukhani, MGM
- JR Slubowski, Kobie
360-Degree Supplier:
- Platinum: Capillary
- Gold: Kobie
- Silver: Phaedon
- Bronze: Bond Brand Loyalty
360-Degree Brand:
- Platinum: TIE - TELUS and CAVA
- Gold: PetSmart
- Silver: Bank of America
- Bronze: Taco Bell
"The Loyalty360 Awards continue to highlight the incredible innovation, strategic thinking, and customer-centric focus shaping the future of loyalty,” said Carly Stemmer Ivory, SVP, Loyalty360. “This year’s finalists and winners demonstrated how brands are evolving beyond transactional engagement to create more meaningful, personalized, and emotionally connected customer experiences. We’re proud to recognize the teams and individuals driving that impact across the industry.”
For more information on Loyalty Expo or the Loyalty360 Awards, contact
Carlystemmer@loyalty360.org.
About Loyalty360
Loyalty360 is the only objective community for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we've created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer. Visit us at
Loyalty360.org or follow us @Loyalty360.
About Loyalty Expo
Loyalty Expo is a VoC-driven, best-practice-focused customer loyalty and reward conference. Market leaders share their experiences and insights on customer retention strategies and trends. In addition, the Expo provides the knowledge necessary to guide customers on the path to loyalty and has earned a reputation as one of the industry’s premier events.