Loyalty360 Awards

The Loyalty360 Awards recognize brands that excel in customer loyalty, experience, and engagement. Presented at Loyalty Expo, finalists showcase their strategies through live presentations, judged by industry experts and peers. Winners gain industry recognition for innovation, measurable success, and best-in-class loyalty initiatives that drive lasting customer relationships.

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The Loyalty360 Awards:

2026 2025 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014

2014 Loyalty360 Awards

Congratulations to the winners of the inaugural Loyalty360 Awards presented March 17 at Loyalty360’s 7th Annual Loyalty Expo at the Hyatt Grand Cypress in Orlando, Florida. Thirty-five finalists representing some of the world’s top brands were chosen from a field of more than 62 original contestants. The winners were selected among six categories and for the overall, best-in-show “360 Degree Loyalty Award.”

The winners are:

360-Degree Award

Platinum: Best Western Hotels
Gold: Global Hotel Alliance, GHA Discovery Program
Silver: HON HONORS Channel Loyalty program
Bronze: Key Bank, Relationship Rewards program

Best Reward Program

Platinum: Raley’s Family of Fine Stores
Gold: KeyBank for the Relationship Rewards program
Silver: Global Hotel Alliance
Bronze: Express Fashions

Best Customer Experience & Engagement

Platinum: Raley’s Family of Fine Stores and AT&T
Gold: La Société de transport de Montreal’s STM Merci
Silver: Iron Tribe Fitness
Bronze: Longo’s Thank You Rewards program

Best Technology in Loyalty Marketing

Platinum: Raley’s Family of Fine Stores
Gold: Longo’s Thank You Rewards program
Silver: Best Western for their Best Western Rewards program and La Société de transport de Montreal for their STM Merci loyalty and rewards program
Bronze: Air Canada

Best Creative Campaign in Loyalty Marketing

Platinum: SpaWeek
Gold: Best Western
Silver: (tie) Best Buy “My Best Buy “ rewards program and TGI Fridays “Give Me More Stripes”
Bronze: HON HONORS

Best Use of Customer Insight or Voice of the...

Platinum: C Spire
Gold: HON HONORS for their Channel Loyalty Program
Silver: Global Hotel Alliance GHA Discovery Program
Bronze: Dell, Dell Advantage Loyalty Rewards Program

Best Customer Loyalty Strategy, International...

Platinum: OPET
Gold: Flying Blue, the loyalty program of Air France and KLM
Silver: Telefonica 02
Bronze: Coca-Cola, Turkey