Loyalty360 Announces 2025 Loyalty360 Award Winners at Loyalty Expo
Loyalty360, the Association for Customer Loyalty, is proud to share the winners of the 2025 Loyalty360 Awards, which were announced on May 22 during Loyalty360’s Loyalty Expo in Orlando, Florida. The awards recognize brands that are building stronger and deeper loyalty with their customers in a proactive, meaningful, and—most importantly—measurable way.
Winners for the Loyalty360 Emerging Loyalty Leaders, Champions of Customer Loyalty, 360 Degree (Supplier) Awards, and 360 Degree (Brand) Awards, were also announced during the ceremony.
The 360 Degree Awards recognize the brands and suppliers with the best overall weighted average finishes across multiple categories and the suppliers that had multiple clients compete in the finalist presentations.
The winners of the 2025 Loyalty360 Awards are as follows:
B2B Customer Loyalty:
- Platinum: Bank of America
- Gold: Chime
- Silver: DataArt
- Bronze: ExxonMobil
Corporate Social Responsibility & Loyalty:
- Platinum: Tropical Smoothie Cafe
- Gold: AARP
- Silver: TELUS
Employee Engagement & Impact:
- Platinum: Bank of America
- Gold: Fleet Feet
- Silver: SIGA
- Bronze: Weigel's
- Honorable Mention: American Eagle Outfitters
Global Customer Loyalty Program:
- Platinum: Emirates
- Gold: Viva Aerobus
- Silver: Deutsche Telekom
Co-Brand/Private Label Credit Card Offerings:
- Platinum: Blains Farm & Fleet
- Gold: American Eagle Outfitters
Brand-to-Brand Partnerships:
- Platinum: Burger King
- Gold: Petro-Canada
- Silver: Bath and Body Works
- Bronze: Bank of America
- Honorable Mention: Hilton
Customer Loyalty Transformation:
- Platinum: Papa John’s
- Gold: Merz Aesthetics
- Silver: Tractor Supply Co.
- Bronze: Fleet Feet
- Honorable Mention: Nahdi Medical Company
Customer Analytics, Insights, and Metrics:
- Platinum: QDOBA
- Gold: Hilton
- Silver: Food Lion
- Bronze: Royal Bank of Canada
Creative Campaign and Communications:
- Platinum: Weigel’s
- Gold: Thriftbooks
- Silver: Cleveland Cavaliers
- Bronze: Royal Bank of Canada
Customer Loyalty Strategy:
- Platinum: Lowe’s
- Gold: Whataburger
- Silver: bp
- Bronze: Virginia Lottery
Loyalty Program Design:
- Platinum: NASCAR
- Gold: Bank of America
- Silver: Church’s Texas Chicken
- Bronze: Bath and Body Works
Technology & Trends:
- Platinum: HTeaO
- Gold: Portillo’s
- Silver: Thriftbooks
- Bronze: Hilton
- Honorable Mention: Loblaw Digital
Offer, Incentive, and Reward Design:
- Platinum: QDOBA
- Gold: The Vitamin Shoppe
- Silver: bp
- Bronze: Blain’s Farm and Fleet
Customer Engagement Strategy:
- Platinum: Petro-Canada
- Gold: The Vitamin Shoppe
- Silver: Emirates
- Bronze: Tropical Smoothie Cafe
Personalization Strategy and Innovation:
- Platinum: Food Lion
- Gold: Cleveland Cavaliers
- Silver: Royal Bank of Canada
- Bronze: VIP Nation
- Honorable Mention: Nahdi Medical Company
Excellence in Gamification:
- Platinum: Burger King
- Gold: Papa John’s
- Silver: Chipotle
- Bronze: The Vitamin Shoppe
- Honorable Mention: Weigel's
New Loyalty Program Launch:
- Platinum: Church’s Texas Chicken
- Gold: Lowe’s
- Silver: Marcus Theatres
- Bronze: HTeaO
- Honorable Mention: SIGA
360 Degree (Supplier):
- Platinum: Capillary
- Gold: Blings
- Silver: CataBoom
- Bronze: Merkle
360 Degree (Brand):
- Platinum: Bank of America
- TIE: Gold: Lowe’s and Petro-Canada
- Silver: Church’s Texas Chicken
- Bronze: Thriftbooks
Emerging Loyalty Leaders:
- Ben Noll, Sr. Manager of Loyalty, American Eagle Outfitters
Champion of Customer Loyalty:
- Ryan Draude, Head of Loyalty, Giant Food
- Chad Nikola, Sr. Director - Customer Retention (Loyalty, Credit, and Insights), American Eagle Outfitters
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Loyalty360 Announces Finalists for the 2025 Loyalty360 Awards to Be Presented at Loyalty Expo
Loyalty360, the association for customer loyalty, has selected the finalists for the
2025 Loyalty360 Awards, which recognizes brands that are driving customer loyalty and successfully navigating today’s complex and evolving landscape.
Winners will be selected by attendees at Loyalty360’s Loyalty Expo, taking place May 20-22 in Orlando, FL. For more information about the event and to view the full list of speakers, visit
LoyaltyExpo.com.
Awards will be presented across multiple categories, each highlighting a key pillar of how brands engage with and serve their customers. In addition, top-performing finalists will be considered for the prestigious 360-Degree Award, which honors overall excellence and leadership in customer loyalty over the past year.
Mark Johnson, CEO of Loyalty360, said, “We continue to be impressed by the caliber of entries we received for this year’s Loyalty360 Awards. The finalists represent some of the most forward-thinking and impactful customer loyalty strategies in the market today. We look forward to celebrating their achievements and the innovation they bring to the customer loyalty space.”
Carly Stemmer Ivory, Senior Vice President and Research Analyst at Loyalty360, notes that
brands will share learnings, successes, and passion with attendees as a part of the final voting round during Loyalty360's Loyalty Expo.
“These finalists aren’t just leading loyalty programs, they’re shaping the future of how brands build meaningful, long-term relationships with their customers. We're excited to showcase their stories and strategies during the final round of voting at this year’s Loyalty Expo.”
As part of this year’s program, five award categories —
B2B Customer Loyalty,
Corporate Social Responsibility and Loyalty,
Employee Engagement and Impact,
Global Loyalty Program, and
Co-Brand/Private Label Credit Card Offerings — will be presented virtually prior to the in-person event beginning on May 20. These virtual presentations are available exclusively to Loyalty360 members, Loyalty Expo conference registrants, and Loyalty360 Award finalists.
Finalists for the 2025 Loyalty360 Awards include:
B2B Customer Loyalty:
- Chime
- DataArt
- ExxonMobil
- Bank of America
Corporate Social Responsibility and Loyalty:
- TELUS
- Tropical Smoothie Café
- AARP
Employee Engagement and Impact:
- American Eagle
- Bank of America
- Weigel’s
- Fleet Feet
- Saskatchewan Indian Gaming Authority (SIGA)
Global Loyalty Program:
- Deutsche Telekom
- Emirates
Co-Brand/Private Label Credit Card Offerings:
- Blain’s Farm & Fleet
- American Eagle
Brand-to-Brand Program Partnerships:
- Burger King
- Petro-Canada
- Bath & Body Works
- Hilton
- Bank of America
Customer Loyalty Transformation:
- Tractor Supply Co.
- Fleet Feet
- Merz Aesthetics
- Papa Johns
- Nahdi Medical Company
Customer Analytics, Insights, and Metrics:
- Food Lion
- Royal Bank of Canada
- Hilton
- QDOBA
Creative Campaign and Communications:
- Certified Angus Beef
- Thriftbooks
- Royal Bank of Canada
- Weigel’s
- Cleveland Cavaliers
Customer Loyalty Strategy:
- BP
- Virginia Lottery
- Lowes
- Whataburger
Loyalty Program Design:
- NASCAR
- Bank of America
- Church’s Texas Chicken
- Viva Aerobus
- Bath & Body Works
Technology and Trends:
- Thriftbooks
- HTeaO
- Hilton
- Portillos
- Loblaw
Offer, Incentive, and Reward Design:
- Blain’s Farm and Fleet
- The Vitamin Shoppe
- QDOBA
- BP
Customer Experience Strategy:
- Tropical Smoothie Cafe
- The Vitamin Shoppe
- Petro-Canada
- Emirates
Personalization Strategy and Innovation:
- Nahdi Medical Company
- Royal Bank of Canada
- Food Lion
- Cleveland Cavaliers
- VIP Nation
Excellence in Gamification
- Chipotle
- The Vitamin Shoppe
- Papa Johns
- Weigel’s
- Burger King
New Loyalty Program Launch
- Church’s Texas Chicken
- Saskatchewan Indian Gaming Authority (SIGA)
- HTeaO
- Lowe’s
- Marcus Theatres
Conference registration is still open for Loyalty360’s Loyalty Expo. Don’t miss the opportunity to learn from leading brands and see the award winners announced live!
For more information about the Loyalty360 Awards or conference, contact info@loyalty360.org or visit
loyaltyexpo.com.