Of the top 100 brands, how many of them call you a customer? Take a look and do a quick count (I’ll give my answer at the end). Now, for how many of these brands do you advocate? Do you justify your purchases to your friends, ask that they adopt your brand-of-choice, or do you use emotional descriptors (“this makes me feel like . . . “) to describe your brand? What makes us feel so strongly – both positive and negative – for our brands? What makes....