Image via CrunchBase
By Charlotte Han, Community Engagement Manager, SAP
Last week, Twitter announced a new ad format, Keyword Targeting in Timelines, which means brands can now find potential customers in real-time when purchase intent appears. Here’s an example from Twitter.com:
“Let’s say a user tweets about enjoying the latest album from their favorite band, and it so happens that band is due to play a concert at a local venue. That venue could....