While Halloween is all about reveling in the macabre, there’s nothing scary about the $6.86 billion consumers plan to spend on the 2011 Halloween season. This spook-tacular figure comes from National Retail Federation’s (NRF) 2011 Halloween Consumer Intentions and Actions Survey.
This year, Americans will spend $1 billion on children’s costumes, up from $840 million last year, and $1.21 billion on adult costumes, up from $990 million last year. Additionally, pet owners....