When SAP’s partner organization invited a select group of SAP BusinessOne partners to follow their personal service advisor (PSA) on Twitter last fall, no one knew what to expect. Eight months later, in the wake of overwhelmingly positive partner feedback, SAP is expanding its “Follow Your PSA” campaign to 32 PSAs working with partners worldwide, including Western Europe, CIS, Asia Pacific, the Middle East, and Africa.
According to SAP PSA Adel Abed, who has many of his....