So, who among your customers is on your Christmas shopping list this year? Or – whoops! — should you be wishing them a happy Chanukah instead? Not sure? How about giving them something nice but religiously neutral? Looking to your CRM solution for answers to questions like this may seem a rather trivial way to use your CRM solutions — but, in fact, it’s not a trivial use for CRM at all. Holiday gift-giving is, in some cultures, an important event, and thus it is an....