#Blurredlines: Are Some Of The World’s Biggest Brands Turning Into Technology Companies?

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With no pun intended for this summer’s hit song by Robin Thicke, the lines between some traditional companies and technology companies as we know them, are blurring at a rapid pace. Some brands are clearly leading the way to digitally transforming their businesses at the very core of their products, services and corporate cultures. In a recent study by MIT Sloan Management Review, 78% of executives believe that digital transformation will become critical to their organization within....