By Kaan Turnali, Global Senior Director, Business Intelligence, SAP
Let’s get something out of the way: Nothing replaces the thrill of a championship. It is the measurement that counts most in sports. But the reality is that there are, for example, 32 teams in the NFL. And that means each year, 31 teams and their fans go home empty handed. In the absence of a championship, the fan experience is the ultimate measure of success against which a sports organization is held.
Therefore....