I vividly remember when it happened. It was not so long ago in a month called July when I was asked at a cocktail party the inevitable fallback question “So, what do you do?” I immediately begin to brace for their reaction as I say “I am a professional, full-time, made a career out of it, in my blood, marketer. I am in marketing. I market. Me = marketing.” I wait for it . . . the recoil. The “Oh . . .uhm, how nice for....