Baby formula has an image problem. And it’s been hotly debated around the world for decades.
Sales of baby formula in the U.S. have fallen alongside the nation’s birthrate — and an upsurge in breastfeeding, according to Reuters. And the World Health Organization recommends breastfeeding until at least age 2.
So what’s an infant formula company to do?
Setting the Stage
For one, infant formula maker Similac hired New York-based advertising agency....