The 700-year-old Grand Bazaar in Istanbul, one of the world’s first shopping malls, might seem to be — figuratively and literally — a different world than Burberry, the renowned U.K. fashion house. After all, the Grand Bazaar goes back to the Ottoman Empire, while Burberry is a much-lauded leader in using technology innovation to engage with potential customers and sell the latest fashion.
In a recent post , I explained how rug merchants in the Grand Bazaar....