How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brands become publishers without hiring entire newsrooms full of journalists?
Turns out, the answer is simple: take the knowledge, the expertise and the passion of your employees and focus that on answering your potential customers’ key questions.
As Marcus Sheridan (aka @TheSalesLion) suggests: “They ask. You answer!”
This means your company is no longer....