Your iPhone 12 is finally here, and it’s ringing. Quick: What do you know about the caller? Is it a customer? If so, what is your CRM system telling you about this customer—right there on the screen, even while the phone is ringing? After all, a customer is calling; you have a relationship with that customer; isn’t your CRM system supposed to give you information about that relationship? And if your CRM system is not giving you a quick flash about what that customer last....