A revolution has quietly been happening in how enterprise tech is purchased.
Being someone who both makes his living writing about what’s happening in enterprises, AND being a member of the marketing department of a software vendor in one of the most cutting-edge locations on the planet, you’d think I would’ve put 2 and 2 together.
But I was shocked as anyone to read Gartner’s recent prediction that Chief Marketing Officers (CMOs) will be spending more....