Sports And Analytics: Innovate With Design Thinking

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The dynamics of a sports organization involve three main forces: the team, the game, and the fan. In essence, the team is the passion that gets the fan fired up, the game is where it all happens, and the fan keeps it alive. Of the three dynamics, the one the sports organizations can control the most is the fan experience. The team and the game have many variables: Injuries can bench a quarterback or an unlucky miss of a three-pointer with two seconds left in the game could cost a team....