Targeting specific customers with tailored offers will become a much bigger business in 2013, according to one SAP expert. New technology could help the decades-old concept of personal marketing explode — and make 2013 the Year of the Consumer.
Focusing one’s message on a small demographic, as opposed to blasting it indiscriminately to as wide an audience as possible, was revolutionary when Don Peppers and Martha Rogers published The One to One Future: Building Relationships....