“Would you like 500 calories, er, fries with that?”
Global fast food juggernaut McDonald’s will list the calorie values on its menus across the U.S. next week, giving customers the chance to evaluate their choices. The parallel between this fast food initiative and the financial services industry may seem unclear, but I’ll try to make it more transparent.
That’s it, actually. Transparency.
Transparency is a virtue valuable not only to fast food, but....