Loyalty360 Member Profile

McDonald’s CEO Stephen J. Easterbrook is confident that his company is headed in the right direction, with the ultimate goal of attracting more customers, more often. Easterbrook’s three crucial goals toward expanded brand loyalty are...Read More

For Diamond Resorts International CEO Mike Flaskey, the focus of his business is creating unforgettable vacation experiences for members, owners, and guests.  Creating memorable customer experiences time and time again doesn’t come...Read More

To grow customer value, organizations must be disciplined in creating a CX strategy that is woven into their value landscape, according to Brennan Wilkie, senior vice president of customer experience strategy, InMoment. An effective CX strategy is...Read More

Customer loyalty in the airline industry is an ongoing challenge and, in recent years, many airlines implemented fundamental shifts of their loyalty programs, basing them on ticket price, rather than distance flown. For many frequent...Read More

Mobile is certainly prevalent among loyalty marketers and, depending on the use, it can be a vitally important form of customer engagement. Or in the case of the Portland Timbers, fan engagement. Cory Dolich, senior vice president of business...Read More

Even as GameStop approaches the seven-year anniversary of its PowerUp Rewards loyalty program, company officials are focused on evolving and enhancing the program, from the C-suite on down. What’s more, officials want to make the entire...Read More

Officials at PepsiCo, the parent company of Pepsi, Frito-Lay, Tropicana, Gatorade, and Quaker, realize what they have−which includes an expanding portfolio of 22 billion-dollar brands−and how they must transform to broaden its...Read More

Webster Financial CEO James C. Smith is confident that Community Banking is the key to an elevated digital customer experience for his customers. Webster Bank has 177 branches and 316 ATMs located in Connecticut, Massachusetts, Rhode...Read More

Mattel has been an iconic brand since its inception in 1945. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. But, in recent years, Mattel has...Read More

Building and strengthening your brand and customer relationships shouldn’t be done all at once, but one step at a time. Then, customer loyalty will follow. Dipanjan Chatterjee, vice president and principal analyst, branding and marketing...Read More