Loyalty360 Member Profile

Connecting with shoppers is an ongoing quest for loyalty marketers, and one option they should consider to heighten and magnify customer engagement is contextual commerce. Loyalty360 talked to Gerry Gilbert, CashStar, Vice President, Technical...Read More

Unique challenges connected to customer loyalty can be found in a variety of industries. Case in point: The restaurant industry. Loyalty360 talked to Cogensia CEO Brad Rukstales about the state of customer loyalty in the restaurant space.Can you...Read More

Loyalty360 talked to Senior Consultant Manolis Bardis and Associate Director Andy Rigby of Willis Towers Watson about their views regarding how more advanced modeling techniques can help loyalty program sponsors receive more long-term bang from...Read More

A company knows it’s performing at a very high level when it receives an award. In the case of Hertz, 2017 was the zenith as the iconic company hauled in 75 awards for its outstanding customer service, highly successful loyalty program, and...Read More

Officials for Chanticleer Holdings, which owns, operates, and franchises fast casual and full-service restaurant brands−including American Burger Company, BGR – Burgers Grilled Right, Little Big Burger, Just Fresh and Hooters&minus...Read More

Despite Macy’s holiday season numbers for November/December, it appears the venerable retailer has much to do to restore its once iconic legacy and widespread brand loyalty. Last week Macy’s announced that its comparable sales on an...Read More

In a highly competitive and ever-changing fitness industry, Iron Tribe Fitness officials work very hard at continuous personalized communication that triggers a differentiated customer engagement experience. Loyalty360 talked to Iron Tribe...Read More

Company influencers can impact brand advocacy and brand loyalty in a major way. Some loyalty marketers, though, might not be well versed in the potential positive ramifications of company influencers. Loyalty360 talked to Nick Alexander...Read More

What is the difference between a loyalty program and a loyalty experience and why is it important to loyalty marketers? That is a topic that Loyalty360 discussed with Barry Kirk, VP, Loyalty Solutions, Maritz Motivation Solutions.Can you...Read More

Dan Slavin, CEO of CodeBroker, a provider of mobile marketing solutions, believes that his company’s innovative new tool, SmartJoin, can add a myriad of customer loyalty benefits to marketers. Loyalty360 talked to Slavin about SmartJoin and...Read More