Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Forming Holistic Relationships Can Strengthen Customer Engagement Via Rewards Based on Behavior

  • April 20 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

HARCO Incentives is a multi-generational incentive solutions company that has led the way in the expanding premium and incentive space. Its elite team of motivation, marketing, and logistics experts collaborates with in-house master merchandisers...Read More

A School Brand Must be Built for Experience, Engagement, and Loyalty

  • April 20 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

What can schools learn from retail brands about customer experience, customer engagement, customer loyalty, and unique identities? Trish Rubin is the co-author of BrandED: Tell Your Story, Build Relationships, and Empower Learning, which delves...Read More

Former Best Buy CMO Set for Customer Loyalty Focus as New COO at Augeo

  • April 19 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Scott Moore, former CMO at Best Buy, is excited about his new title as Chief Operating Officer at Augeo, one of America’s leading engagement and loyalty platform companies. Moore most recently served as president of M32 Partners, a...Read More

GNC Officials Hold Steady on Commitment to One New GNC and Enhanced Brand Loyalty

  • April 19 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Although the numbers don’t reflect it yet at GNC Holdings, Interim CEO Robert Moran remains confident amid the brand’s major transformation that launched during the final days of 2016. GNC, the nation’s largest specialty...Read More

Targeted Content Drives Customer Engagement Train at Netflix

  • April 19 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

“Content is king” is a common refrain from brands and loyalty marketers that we speak with on a daily basis. That targeted content drives the customer engagement train and magnifies customer experience and brand loyalty. At Netflix...Read More

Relevancy the Focus for The Finish Line’s Enhanced Customer Loyalty App

  • April 18 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

At The Finish Line, officials are constantly trying to meet their customers where they are and that place is increasingly digital. To show how much The Finish Line officials want to become even more relevant to their customers, they recently...Read More

Raley’s Engages Customers and Extends Brand Loyalty with New State-of-the-Art Store

  • April 18 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Raley’s doesn’t ever rest on its considerable laurels of success, triggered by impactful customer engagement and burgeoning brand loyalty. Recently, Raley’s opened a new, state-of-the-art store at Fair Oaks Boulevard & Howe...Read More

Great Expectations for Seamless Digital Customer Experiences

  • April 18 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Great Expectations might be the 13th novel from legendary writer Charles Dickens, but great expectations also play a major role for consumers and their view of a seamless digital customer experience. The digital transformation of businesses...Read More

How Loyalty Program Data and Machine Learning Drive More Personalized Customer Experiences

  • April 17 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Data can be a tricky thing for loyalty marketers. If used and refined in the right manner, data can be the golden key to success for loyalty marketers. Machine learning is also becoming a more prominent ingredient for successful loyalty programs....Read More

Pier 1 Imports Gets Through Challenging Omnichannel Transformation, Eyes Greater Brand Loyalty

  • April 17 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Pier 1 Imports interim CEO Terry London admitted that the company’s omnichannel transformation has been a challenge, but it’s been worth it. London, who was appointed to his interim CEO post (effective Jan. 1, 2017), in conjunction...Read More

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