Loyalty360 Member Profile

Can tailoring ads generate considerable customer engagement and brand loyalty? Maarten Bos, a research scientist at Disney Research, helped conducted studies about tailoring ads that are both appealing and effective.  Personality types vary...Read More

Jeff Zidell, senior vice president, World of Hyatt, says that customer loyalty starts with understanding. “The more we understand our guests, the better we can care for them and design unique experiences with them in mind,” Zidell...Read More

Fantasy sports are a major attraction for millions of people in this country. Bill Nelson, founder of 3PAK Fantasy Sports, knows this fact very well and launched a company due to its intense popularity and intrinsic customer engagement. 3PAK...Read More

As Karthik Sridhar, founder and CEO of SupplyAI, tells it, returns comprise a new and emerging space in e-commerce. Sridhar’s ReturnSense platform helps brands refine the returns process and, at the same time, capture increased customer...Read More

Customer experience is widely viewed as a pivotal point of differentiation among loyalty marketers. But, getting that customer experience right on a consistent and seamless basis remains a challenge. Loyalty360 CEO and CMO Mark Johnson discussed...Read More

Wells Fargo CEO Tim Sloan is all about transparency and an open letter he wrote aims at restoring customer loyalty and customer trust. Sloan published an open letter to Wells Fargo customers to thank them for their loyalty and to share progress...Read More

When Loyalty360 talked to Christopher Barnard, president at Points.com, last year about the future of customer loyalty, his definitive response was: Flexibility. “Flexibility in where rewards are earned and how they are spent,&rdquo...Read More

Having a great customer experience is a major selling point for any brand, and when its loyalty program members help drive that esteemed experience, positive results follow. Consider that BJ’s Wholesale Club delivers the best customer...Read More

Selling a loyalty program to a CFO might seem like a daunting task, but advanced valuation techniques can help assist in these investment cases. Len Llaguno, a senior consultant at Willis Towers Watson, plans to talk about this challenging...Read More

Cision recently acquired Bulletin Intelligence, which has written the daily White House News Summary for the Executive Office of the President since 2001, and which also provides custom, expert-curated executive briefings to the CEOs and C-suites...Read More