Loyalty360 Member Profile

Finding emotional connections with customers is the Holy Grail for loyalty marketers these days. Depending on the product, achieving this can be monumentally challenging.Take Safelite Auto Glass, for instance.Although Safelite doesn’t...Read More

Starting Jan. 1, 2018, Delta Air Lines’ SkyMiles members will have to spend $250,000 annually on their affiliated American Express credit card to meet one of the requirements for Diamond Medallion status, which provides the airline’s...Read More

Social channels are becoming a huge customer engagement vehicle for Caesars Entertainment Corporation.As such, Michael Marino, senior vice president of loyalty and digital at Caesars, told Loyalty360 that there has been a major shift in focus...Read More

While the San Francisco 49ers are in the midst of a woeful 0-5 start to their season, their loyalty program’s immediate future seems much brighter. For the past three years, the San Francisco 49ers have offered fans a...Read More

Red Lobster, the world’s largest seafood restaurant company, has never had a loyalty program, until now.Following highly successful testing in Colorado, then Arizona and Wyoming, Red Lobster on Monday unveiled its new app-based loyalty...Read More

Adapting different customer engagement strategies based on changing shopping patterns is a wise maneuver for any loyalty marketer.While The Rockport Group has undergone some major changes in recent years, one thing remains the same: Its...Read More

Bill Linehan, executive vice president and CMO at Red Lion Hotels Corporation, says that his company looks at customer loyalty prioritization a bit differently.“We like to think more about relationship marketing and customer acquisition...Read More

Personalization is a huge aspirational goal for loyalty marketers and represents something that, if executed properly and seamlessly, can drive brand loyalty.Stephanie Linville, director, market intelligence, quality & training, Wheaton...Read More

Cultivating customer loyalty at Auntie Anne’s starts with effective customer engagement.Meredith Wenz, director of marketing at Auntie Anne’s, talked to Loyalty360 about this crucial piece of the customer loyalty puzzle.How does...Read More

In 2015, Wyndham Hotel Group completely re-imagined the Wyndham Rewards loyalty program.Lacking a strong value proposition to differentiate it from the competition, the company overhauled the program’s look and feel—introducing the...Read More