Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


New Loyalty Program Brings Energy and Excitement to Pizza Boli’s

  • December 14 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Founded in 1985, Pizza Boli’s has 79 locations in Maryland, Virginia, Washington, D.C., Pennsylvania, and New Jersey. It’s a very exciting time at Pizza Boli’s due to its new website and very new loyalty program called Boli&rsquo...Read More

Sears Looks to Concept Stores to Help Ignite Customer Engagement

  • December 14 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

As fiscal matters continue to permeate Sears Holdings Corporation−its third-quarter sales of $3.7 billion were significantly less than the $5 billion in the same period a year ago−company officials hope they can build on the success of...Read More

Collecting More Customer Reviews Can Help Drive Brand Loyalty

  • December 14 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Customer reviews can play a major role in a loyalty marketer’s long-term engagement initiatives that can, ultimately, lead to brand loyalty. But, for loyalty marketers, making those customer reviews magically appear poses a foreboding task. ...Read More

Mobile-centric ‘Connected Room’ Heightens the Customer Experience at Hilton

  • December 13 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Innovation and Hilton Worldwide have become almost synonymous, with company officials always pushing the envelope when it comes to technological advancements that magnify the customer experience. Keeping with that theme, Hilton announced plans to...Read More

Home Depot Focuses on One Home Depot Experience to Further Extend Brand Loyalty

  • December 13 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

For Home Depot CEO Craig Menear, it’s all about the customer experience. Or, shall we say, the One Home Depot Experience. “Our customers no longer think of us in terms of separate channels,” Menear said during the 2017 Investor...Read More

Some Customer Experience Pitfalls to Avoid

  • December 13 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Many loyalty marketers believe that customer experience is the key differentiator that can raise the bar on their respective brands in the most compelling and successful way. They are always on the lookout for better ways to enhance the customer...Read More

Rite Aid Set To Add New Component To Its Loyalty Program

  • December 12 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Back in October, Rite Aid CEO John Standley called the company’s wellness+ loyalty program a key differentiator. “Our wellness store format has resonated with customers as these stores continue to outperform the rest of the chain in...Read More

Shift Toward More Mobile and Online Transactions Gives Citizens Bank New Method of Customer Engagement

  • December 12 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Citizens Bank, which has about 1,200 branches in 11 states in the New England, Mid-Atlantic, and Midwest regions, wanted to find a way to engage with customers in a more effective and relevant way since they had seen a shift toward...Read More

Chico’s Gains Brand Loyalty One Experience At A Time

  • December 12 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Before Chico’s recently launched www.chicosofftherack.com, a new e-commerce site, featuring the beautiful prints and bold colors the brand is known for, company officials didn’t have to conduct any surveys or focus groups. “We...Read More

Christmas Wish Program A Special Customer Engagement Time at C Spire

  • December 11 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Christmas is the most special time of year for many people, and it’s extra special to officials at C Spire, the Mississippi-based diversified telecommunications and technology services firm. For the second straight year, C Spire conducted...Read More

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