Loyalty360 Member Profile

Personalization, done right, can be one of the most powerful tools a loyalty marketer can attain. Andrew Gazdecki, CEO, and founder of Bizness Apps believes that there are inherent challenges associated with personalization for loyalty marketers....Read More

When it comes to innovation, this year Urban Airship became the first mobile wallet provider to offer single-tap loyalty rewards with Apple Pay. Mobile wallet contains the ability to store non-payment content to help drive customer engagement...Read More

Despite a challenging fiscal 2016, GameStop’s PowerUp Rewards loyalty program continues to be an invaluable asset. “GameStop has an extensive loyalty CRM program known as PowerUp Rewards,” GameStop CEO Paul Raines said during...Read More

Customer engagement is always a priority to any brand or company Loyalty360 talks to on a regular basis. Some loyalty marketers take different paths to achieve that customer engagement. Nevertheless, customer engagement is the overarching goal...Read More

While Sears endured a very challenging 2016, Eddie Lampert, the company’s chairman and CEO remains confident that the venerable brand has what it takes to move forward and positively impact customer engagement and brand loyalty. In a recent...Read More

When officials at Omni Hotels & Resorts sought a partner for 2017 to elevate cultural customer experiences for their guests, one name came to mind: Rioja USA. Omni Hotels & Resorts has partnered with Rioja USA for the luxury hotel brand...Read More

Fingerpaint, a marketing innovation agency with offices spanning the country, was looking for a solution that would both streamline its workflow process and clearly demonstrate its campaign efforts for clients in a tangible way. Enter Cision and...Read More

Customer loyalty data can seem overwhelming, at times, to brands. Concerns about too much data, deciphering what it all means, and figuring out how to best leverage it in the future can pose a daunting challenge. Loyalty360 caught up with Thanx...Read More

Many brands often talk about the customer experience, enhancing it to a degree that sparks greater engagement and brand loyalty. Some brands are better at this than others. Take NIKE, for example. Its CEO, Mark Parker, doesn’t just talk...Read More

Mobile customer engagement has been a high priority at Starbucks for many years now, and something that is becoming increasingly popular with its brand loyal consumer base. Although Starbucks CEO Howard Schultz will soon step down as company...Read More