Loyalty360 Member Profile

Satisfying the palates of chocolate lovers everywhere, coupled with a major opportunity to encourage social sharing, led to the creation of Simply Chocolate at 1-800-Flowers.com. Loyalty360 talked to Steve Druckman, President, Midwest Gourmet...Read More

Loyalty360 asked a few experts in the loyalty industry about trends related to customer behavior, how brands can leverage these insights to strengthen relationships and spark expanded brand loyalty, and the positives and challenges associated with...Read More

Actionable analytics can certainly impact a loyalty marketer’s success. For Chico’s FAS−which comprises the following brands: Chico’s, White House | Black Market, Soma Intimates, and Boston Proper−that facet of its...Read More

Loyalty program members are confident they will save money this holiday season, according to a new study commissioned by Citi Retail Services. More than two-thirds of Americans who participate in rewards programs expect to save money this holiday...Read More

Jason Siska, Sr. Manager of Loyalty and CRM, CraftWorks Restaurants & Breweries, told Loyalty360 that, prior to 2014, the company’s loyalty program and POS were not integrated. “When we wanted to send a ‘loyalty strike&rsquo...Read More

For many marketers, the holiday season represents the major portion of their annual sales. And for many of those, Black Friday and Cyber Monday represent the two most critical shopping days of the year. Loyalty360 solicited some experts to gauge...Read More

The Challenge of Personalization is a pervasive topic among loyalty marketers and one that Loyalty360 researched extensively earlier this year. According to a study from Resulticks, the question is posed: Will marketers break through the...Read More

Hibbett Sports, a sporting goods retailer founded in 1945 in Birmingham, Alabama, relaunched its loyalty program about six months ago after company officials realized they needed to redesign the program. The voice of the customer and the voice of...Read More

For a brand to say it listens to customers is one thing. To truly listen to customers, while acquiring keen behavioral insights that can be leveraged for positive results in the future, is “absolutely critical” for officials with the...Read More

Placing the customer at the center of a marketing strategy is a common refrain in the loyalty marketing world. Some brands execute on this key strategy more proficiently, while for others it might only lend itself to lip service. According to...Read More