Luke Russell

Job Title: Project Director

Company: AIMIA

Bio:

Get in touch

Email: luke.russell@aimia.com

Visit Company Website:

Articles with Luke Russell


Ryder Views Communication as Biggest Evolution in Loyalty Marketing

  • May 02 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty marketing is a pervasive theme for many global companies and, at Ryder, officials view communication as its biggest evolution. “I would say the biggest evolution is communication,” Rich Mohr, VP & Global Product Manager...Read More

Expedia Finds Nice Customer Engagement Lift from HomeAway

  • May 02 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Last week Expedia implemented some significant changes at HomeAway to accelerate the transition of the platform from advertising to transactions, according to Expedia CEO Dara Khosrowshahi. “In the U.S., we’re moving to a single and...Read More

Bond Brand Loyalty Partners With Hinda Incentives on SynapzeINSTANT

  • May 02 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Bond Brand Loyalty, North America’s leading brand loyalty agency, recently announced a new partnership with Chicago-based Hinda Incentives, which will become part of Bond’s reseller partner network. A leading provider of incentive...Read More

Qubit Upgrade Targets Relevant and Personalized Customer Experience

  • April 29 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Understanding, segmenting, and targeting online customers presents an ongoing challenge for marketers. Qubit, a pioneer in delivering data-first customer experiences, this week launched a comprehensive upgrade to its premium digital experience...Read More

U.S. Bank Launches Deal Local, Adds Value to Customer Experience

  • April 28 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

U.S. Bank officials have been working on various ways to add value to the overall customer experience. And with Deal Local−a new mobile app designed to help local businesses attract new customers and build loyalty with their existing...Read More

Loyalty Program an Option for Chipotle on Its Road to Brand Loyalty Recovery

  • April 28 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Chipotle has always had a significant amount of customer loyalty. Following the E.Coli outbreak last year, Chipotle took a hit on the customer loyalty front. What’s more, company officials on Tuesday reported a net loss of $26.4 million for...Read More

Transfarency Campaign, Loyalty Program Take Off at Southwest Airlines

  • April 28 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Southwest Airlines were delighted with the company’s first-quarter results, noting the marketing department’s stellar performance in highlighting the “Transfarency” campaign and the momentum with the Rapid...Read More

McDonald’s Continues to Build Momentum, Elevate Customer Experience

  • April 27 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

McDonald’s CEO Steve Easterbrook is very pleased with the company’s first-quarter performance, which came on the heels of momentum built from the end of 2015. During the company’s April 22 earnings call, Easterbrook touted the...Read More

Time Warner Cable Provides Heightened Customer Experience

  • April 27 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Anyone who has an appointment to repair anything wrong with their cable television wants anything that can make the customer experience better. Time Warner Cable customers will soon receive just that through the company’s use of Glympse...Read More

Mazda Takes New Approach to Customer Loyalty

  • April 26 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Mazda wants to elevate its customer engagement, heighten its customer loyalty, and spark its brand advocacy. As a result, it has taken a new approach to these critical customer engagement pieces. Tim Manning, Vice President of Customer Service...Read More

Displaying results 1151-1160 (of 1439)
 |<  <  112 - 113 - 114 - 115 - 116 - 117 - 118 - 119 - 120 - 121  >  >| 
Membership and Pricing

Videos and podcasts

Membership and Pricing