Loyalty360 Member Profile

It used to be based on number of visits. Now, the My Starbucks Rewards loyalty program will be based on how much money customers spend. That was the main message of Monday’s early morning special conference call. Starting in April, in...Read More

Officials at Wyndham Hotel Group are always pushing the envelope, seeking greater ways to interact with customer and instill brand loyalty. Customer engagement just took a new turn via the Wyndham Rewards loyalty program. Earlier this month...Read More

The NFL season may be over, but the Tampa Bay Buccaneers just notched a big victory. The league’s annual “Voice of the Fan” named the franchise first out of 32 teams in Customer Service Experience. The team is no stranger to this...Read More

Amazon Prime is certainly a highly successful loyalty program, whereby members receive free two-day shipping for an annual $99 fee. It now appears as if Amazon is seeking to expand its Amazon Prime membership. Very recently, Amazon raised the...Read More

As marketers strive for customer experience innovation, many companies are running into challenges with both obtaining and utilizing the tools needed to create personalized CX.   During Thursday’s SAP webinar, titled &ldquo...Read More

For Chipotle Mexican Grill Restaurants, the E. coli outbreak it experienced at restaurants in 11 states is now officially in the past, according to the Centers for Disease Control and Prevention. The damage is done and, for Chipotle management...Read More

American Airlines wants to create a bigger and better customer experience. And it plans to tackle that challenge by elevating the lounge experience. American Airlines created the first airport lounge as a retreat for customers in New York in 1939....Read More

Disruption is an interesting word in today’s business landscape. Some companies thrive by disrupting traditional business practices, while others are being forced to play catch up with these innovative newcomers. One of the biggest effects...Read More

March Madness is just around the corner and, for college basketball fans everywhere, it’s the best three weeks of the year. Officials for XYIENCE Energy Drink also hope that March Madness brings their company more awareness, relevancy, and...Read More

Dunkin’ Donuts has once again been recognized as a leader in customer engagement and loyalty. The chain of coffee and doughnut stores was named a top brand in the annual Brand Keys Customer Loyalty Engagement Index, a survey designed to...Read More