Loyalty360 Member Profile

Before the holiday season, officials at Target wanted to re-imagine its See.Spot.Save area in the front of its stores, which is large and a very profitable business. Seeking to transform this area into something that would capture an even greater...Read More

Choice Privileges, the loyalty program of lodging giant Choice Hotels, is getting a makeover. The program is rolling out changes that will improve the loyalty experience for the more than 25 million Choice Privilege members. Strong loyalty...Read More

During Monday morning’s special conference call to announce changes to the Starbucks My Rewards loyalty program, Starbucks CFO Scott Maw talked about the confidence level that corporate leadership holds moving forward that was instilled by...Read More

Passenger rail service leader Amtrak, already home to the popular Amtrak Guest Rewards loyalty program, is going the extra mile to provide members with additional opportunities to earn points.   In a move that benefits both the brand and...Read More

Angie’s List recently celebrated its 20th anniversary and CEO Scott Durchslag is very proud of that milestone. But a main challenge ahead, he said during Tuesday’s fourth-quarter conference call, is to strengthen customer loyalty and...Read More

Officials at Southwest Airlines elevated the customer experience by welcoming Pay with Amazon onboard WiFi-equipped aircraft. As a result, customers will have a new and convenient way to purchase products through the carrier’s onboard...Read More

Marketers are constantly searching for an edge on the competition. New trends seem to come and go daily, and businesses often get caught up in finding the next big opportunity for market disruption. In this quest for innovation, some tried and...Read More

Last year, Fitbit introduced several new products that added important new capabilities that changed the market for connected fitness wearables and devices, according to Fitbit co-founder and CEO James Park. This year, Park believes Fitbit can...Read More

Consumers love the convenience of the online shopping experience. But, that convenient and quick customer experience isn’t always the same in-store. New research from Accenture reveals that more U.S. shoppers are planning to make purchases...Read More

Omnichannel customer experience is something that all companies strive for, and a powerful technology solution is a necessary first step for organizations that are looking to create connected, effective customer experience. One CX solution...Read More