Loyalty360 Member Profile

Many brands often talk about the customer experience, enhancing it to a degree that sparks greater engagement and brand loyalty. Some brands are better at this than others. Take NIKE, for example. Its CEO, Mark Parker, doesn’t just talk...Read More

Mobile customer engagement has been a high priority at Starbucks for many years now, and something that is becoming increasingly popular with its brand loyal consumer base. Although Starbucks CEO Howard Schultz will soon step down as company...Read More

Investing in your talent and employee base is a definite way to impact ongoing and sustainable customer experience. That’s exactly what Dollar General plans to do this year. Dollar General saw its full-year sales rise nearly 8 percent in...Read More

Brand loyalty is one thing, but how much is it actually worth? Once customers are brand loyal, will they remain that way for life? Not according to a compelling new study commissioned by Lithium Technologies. A new Harris Poll of more than 2,000...Read More

It took more than a century (108 years to be exact) for the Chicago Cubs to win a World Series, a dream that came true for Cubs’ fans a little more than four months ago. Customer loyalty, or in this case, fan loyalty, has held steady for...Read More

Kevin Akeroyd became global CEO at Cision last August and he is supremely excited about the company’s launch of its new integrated platform, the Cision Communications Cloud™. The new offering, which launched in October, is the...Read More

Everyone wants a more connected, more seamless customer experience. So many brands that Loyalty360 talks to daily want and aspire to this kind of simplicity and seamlessness. Yet, despite all the talk, marketers are not keeping pace with consumer...Read More

Listening to customers will always keep you on the right path to brand loyalty. Launched in 1992, the AIR MILES Reward Program is one of the best ways to get rewards in Canada. With more than 11 million active Collector Accounts, approximately...Read More

Plenti, the first U.S.-based coalition loyalty program, welcomed its first grocer partner this week: Southeastern Grocers LLC, the parent company of popular chains BI-LO, Fresco y Más, Harveys, and Winn-Dixie. Plenti will be introduced in these...Read More

Regions Bank has received its fair share of customer experience accolades, and its most recent are notably significant: According to the 2017 Temkin Experience Ratings, Regions Bank is the highest ranked bank in the U.S. The 2017 ratings...Read More