Loyalty360 Member Profile

Kmart is hoping for a slam dunk customer experience as it partners with Risewear to launch a new lifestyle athleisure brand of maximum performance footwear via “The Rise™ Challenge” – an epic parking lot slam dunk contest...Read More

The Shop Your Way loyalty program at Sears has always been one of the company’s main driving forces behind customer engagement. Earlier this year in a letter to shareholders, Sears president and CEO Eddie Lampert said that member sales...Read More

Given the challenge of personalization for loyalty marketers, at this stage, it seems like there would be significant progress made in this critical area. Not so, according to a new study conducted by Forrester Consulting on behalf of DataStax. ...Read More

Loyalty marketers seeking to mimic a successful loyalty program should look no further than Ulta Beauty and its highly successful Ultamate Rewards program. A staggering 90 percent of Ulta’s sales come from its loyalty program members. The...Read More

In late March, Cision convened a gathering of leading editors, thought leaders, and a Fortune 500 digital brand innovator and discussed their insights and recommendations for communications and public relations practitioners during a compelling...Read More

Chicken Salad Chick has come a long way since its inception in 2008. Its humble beginnings have played a role in the brand loyalty gained in less than a decade. Loyalty360 talked to Ali Rauch, director of marketing for Chicken Salad Chick, about...Read More

Michele Levy, CEO of Ilhabela Holdings, the parent company and exclusive distributor of Melissa Shoes in the U.S., sought to heighten the in-store customer experience. By partnering with social experiential technology company M-ND, Melissa Shoes...Read More

Through customer feedback, officials for the Choice Privileges loyalty program at Choice Hotels International wanted to deliver an extra special thank-you to their Elite Members. As a result, they unveiled additional membership benefits...Read More

Understanding the consumer is an integral piece of the loyalty puzzle, but having the appropriate tools to achieve the ultimate customer experience is icing on the cake.Pitney Bowes Inc., a global technology company that provides innovative...Read More

Measurement is such a critical aspect of customer loyalty today and Barclaycard stands at the front of that elite crowd. To illustrate its prowess, Barclaycard earned the Platinum Award in the Customer Insights category at the Loyalty360 Customer...Read More