Loyalty360 Member Profile

Is customer lifetime value not important anymore? Understanding the total customer experience and the entire customer journey seems to have superseded customer lifetime value. At least, according to Kate Atty, Director of Marketing for Persio...Read More

Star Wars seems to everywhere these days and, for Walt Disney Company, it helped spark the brand’s greatest single fiscal quarter performance. It was a perfect example of an engaging, elevated customer experience. Specifically, first...Read More

Whole Foods customers told company officials what they wanted to enhance the overall customer experience. Customers told the officials they wanted coupons and the company listened. “Coupons have been the top request among users and, now...Read More

For Sprint CEO Marcelo Claure, the future regarding customer engagement and retention looks bright. That’s because of, in large part, a record network performance. “Our network is performing at best-ever levels across the board, and...Read More

As direct trade offers continue to decline in effectiveness, new ways of engaging CPG shoppers must be devised that benefit both the manufacturer and retailer. Catalina Marketing believes it may have an answer to this quandary, creating a type of...Read More

The Big Salad is making improvements to its new loyalty program in hopes of building customer engagement as the restaurant chain seeks to expand across the country. The program has already built a membership of 12,000, and continues to grow at a...Read More

Loyalty360 caught up with Cassandra Newsome, Manager, Research & Customer Program Development, Piedmont Natural Gas for a compelling and comprehensive interview about customer loyalty, customer engagement, and customer experience.Can you talk...Read More

In 2015, Cineplex recorded its best year ever and a major component of that success is the SCENE loyalty program. “We are pleased to announce that term extension to agreements with Scotiabank with the SCENE program which will now run for 10...Read More

Apple has made a big commitment in developing mobile wallet technologies, but Apple Pay may take longer than expected to show return on the investment. This, according to a First Annapolis Consulting report on the awareness and adoption rates of...Read More

For Wendy’s CEO Emil J. Brolick, offering a unique customer experience in this day and age revolves around technology innovation. “We understand that differentiation must extend beyond our food and include a unique consumer-facing...Read More