For Wendy’s CEO Emil J. Brolick, offering a unique customer experience in this day and age revolves around technology innovation.
“We understand that differentiation must extend beyond our food and include a unique consumer-facing technology experience,” Brolick said during the company’s fiscal third-quarter conference call late in 2015, according to Seeking Alpha. “Our customer self-order kiosks and new mobile ordering app in rollout markets allow customers to choose and order their meals at their leisure....