Loyalty360 Member Profile

Customer loyalty programs aren’t working like they used to and marketers need to take a fresh look at their respective strategies to ensure success, according to a new report from Accenture Strategy. As a result, the report shows, companies...Read More

March Madness unites college basketball fans across the country and also signals the start of spring. For Thomas Oh, senior vice president of marketing for XYIENCE, March Madness also signals the start of the company’s massive brand loyalty...Read More

Regal Entertainment Group, the parent company of Regal Cinemas, has made huge strides in most every area related to customer experience, customer engagement, and customer loyalty in recent years. To illustrate how far the company has advanced in...Read More

IKEA, the world’s leading home furnishings retailer, has pushed its customer experience to a new level. The company recently opened the doors of its new store in Burbank, Ca., which comprises 456,000 square feet on 22 acres west of San...Read More

In its quest to set a new strategic direction that will deliver improved performance, magnified customer loyalty, and great brand advocacy, Whole Foods is ready to cater to its best customers. Whole Foods CEO John P. Mackey said this week that...Read More

Loyalty360 tracks the ongoing outstanding performance of Dunkin’ Donuts as it relates to customer loyalty, customer engagement, customer experience, and innovative technology. Dunkin’ Donuts’ DD Perks loyalty program, which...Read More

Online communities comprise potentially valuable real estate in the world of loyalty marketing because they allow members to share information and exchange ideas over multiple digital media and devices. From a marketing perspective, they can...Read More

Corbitt Chandler, vice president of marketing at Iron Tribe Fitness, admits that the company’s customer experience and customer loyalty initiatives are rudimentary at best. “That doesn’t mean this isn’t an initiative that...Read More

Officials at U.S. Cellular realize that this is a popular time of year for people to search for prepaid deals so they decided to entice them with an attractive, engaging offer aimed at boosting brand loyalty. U.S. Cellular is adding more plans...Read More

Collecting customer data, digesting and assessing customer data, and effectively leveraging those precious customer insights can lead to great success for any brand. Retailers have had customer engagement and loyalty programs in place for decades...Read More