Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Wyndham Sees “Unprecedented Growth” in its Award-winning Loyalty Program

  • April 24 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Wyndham Rewards has undergone a major transformation in recent years, which has been accompanied by countless accolades. What’s more, the award-winning loyalty program just passed a serious and prodigious milestone: 50 million members...Read More

Making Customer Loyalty Work for You

  • April 24 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

DataCandy president and CEO Lorne Schwartz knows a little bit about customer loyalty data and how it can be leveraged to help marketers achieve greater success and create holistic relationships. Schwartz talked to Loyalty360 about this vitally...Read More

How Important is it for Loyalty Marketers to Use Messaging to Communicate with Their Customers?

  • April 24 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

How important is messaging for loyalty marketers when they communicate with their customers? Consider the following two eye-opening statistics from a new report from Aberdeen Group titled, “Customer Messaging: Happy Customers, Productive...Read More

It’s Becoming Much Tougher to Achieve True Customer Loyalty

  • April 21 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Kaligo Travel Solutions is operated by Kaligo Pte Ltd., the global leader in innovative travel and loyalty technology. Established in Singapore in 2014, with offices across APAC, Europe, and the Americas, Kaligo Travel...Read More

Be Customer-Obsessed to Ignite Customer Experience

  • April 21 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Bond Brand Loyalty officials preach to their clients that, to excel at customer experience, an absolute key point of differentiation among loyalty marketers, they must be customer-obsessed. CX is a top priority for brands, yet only 20 percent of...Read More

Dunkin’ Donuts, Amtrak Partner to Extend Respective Customer Experiences

  • April 21 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Two widely recognized brands−Dunkin’ Donuts and Amtrak−have teamed up to spread their respective stellar customer experiences to consumers in the Northeast Corridor. Dunkin’ Donuts Original Blend and Dunkin’ Decaf...Read More

New App for Preferred Hotels & Resorts Offers High Level of Personalization and Customer Experience

  • April 20 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Casey Ueberroth, CMO for Preferred Hotels & Resorts, told Loyalty360 that when company officials started developing the iPrefer app, they wanted to go beyond building a simple booking app to benefit iPrefer members and their hotel partners...Read More

Forming Holistic Relationships Can Strengthen Customer Engagement Via Rewards Based on Behavior

  • April 20 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

HARCO Incentives is a multi-generational incentive solutions company that has led the way in the expanding premium and incentive space. Its elite team of motivation, marketing, and logistics experts collaborates with in-house master merchandisers...Read More

A School Brand Must be Built for Experience, Engagement, and Loyalty

  • April 20 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

What can schools learn from retail brands about customer experience, customer engagement, customer loyalty, and unique identities? Trish Rubin is the co-author of BrandED: Tell Your Story, Build Relationships, and Empower Learning, which delves...Read More

Former Best Buy CMO Set for Customer Loyalty Focus as New COO at Augeo

  • April 19 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Scott Moore, former CMO at Best Buy, is excited about his new title as Chief Operating Officer at Augeo, one of America’s leading engagement and loyalty platform companies. Moore most recently served as president of M32 Partners, a...Read More

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