Converting online sales is a difficult task for retailers, given the fact that found that 92 percent of consumers don’t intend to buy the first time they visit a website. Instead, those customers are there to conduct research and find information for a potential future sale.
Episerver’s new report titled, “Reimagining Commerce,” notes that retailers focus too much on conversion and not enough on offering relevant, engaging content that will trigger an overall better customer experience.
The survey of more than....