Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Four Myths of Video Marketing That Hold Loyalty Marketers Back

  • April 04 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Personalized video has been a serious topic of discussion among loyalty marketers for quite some time. But, for many of those marketers, the decision to pull the switch on personalized video has been a difficult one. Chris Hall, vice president of...Read More

Amusement Plays Major Role in Brand Loyalty at Dave & Buster’s

  • April 04 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Having fun is something people don’t always equate to a restaurant experience. That customer experience can be both enjoyable and accommodating, but at Dave & Buster’s, amusement is a central reason for its growing brand loyalty...Read More

Consumers Wary of Artificial Intelligence as Customer Engagement Tool

  • April 04 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Robots taking over the world? Well, 24 percent of 6,000 consumers in six countries expressed this sentiment during a Pegasystems survey about artificial intelligence as a key customer engagement tool. Only one in three (36 percent) are...Read More

Synchrony Financial Partners with Mitek to Create Enhanced Customer Engagement Via In-Store Credit Application Process

  • April 03 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

One of the biggest barriers to a credit application is the data entry required, according to Jay Neidermeyer, senior vice president and IT leader, commercial & payment solutions, Synchrony Financial. To help alleviate or eliminate those...Read More

Strategic Investments Place Restoration Hardware on Path to Increased Profits, Brand Loyalty

  • April 03 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Last year was for transformation and this year will be about execution for Restoration Hardware. Strategic investments have been placed and company officials plan to see this year pay dividends. And those dividends, CEO Gary Friedman believes...Read More

Banks Will Use AI in the Future for Sharper Emotional Customer Engagement

  • April 03 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Artificial intelligence is a hot topic these days around the loyalty industry, seemingly popping up in every area of conversation. And bankers are not lost on this subject at all. In the next stage of artificial intelligence adoption, the...Read More

Babies“R”Us Makes “Honest” Customer Engagement Partnership

  • March 31 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Partnering with The Honest Company has completed a mission for Babies “R” Us as it relates to customer engagement, customer experience, and customer loyalty. Babies “R” Us customers have told company officials that they...Read More

A Digital Rewards Strategy Provides a Unique Opportunity to Ignite Customer Engagement

  • March 31 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Founded in 2009​, The First Club ​is a worldwide digital entertainment rewards platform that helps clients  deliver low-cost, high-value micro rewards instantly to most any device with the full spectrum of digital content, including...Read More

New Vehicle Owners Show Brand Loyalty to Original Equipment Tire Fitments

  • March 31 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Brand loyalty to tires? According to the J.D. Power 2017 U.S. Original Equipment Tire Customer Satisfaction Study, vehicle owners that need to replace their tires are likely to purchase the same brand that was originally fitted on their new...Read More

How Can Brands Drive Interactive Customer Engagement Through Digital Experiences?

  • March 30 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

That is one of the key questions that will be addressed during the Loyalty360 webinar, How to Drive Loyalty Through Interactive Experiences, on Tuesday, April 4, 2017, at 1 p.m. EDT. The webinar will be presented by Wayin. Brands need to find new...Read More

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