Editor’s Note - This story was originally published in October, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular content schedule in 2017!
Loyalty360 talks to a plethora of brands about their challenges on a weekly basis, including the development of loyalty programs and the maintenance surrounding them to gain long-term growth.
Loyalty360 caught up with Jackie Galaida, vice president, loyalty marketing, Barclaycard, to learn more about....