Loyalty360 Reads: InComm Brings Wellness Rewards to Healthcare, Caribou Coffee Offers Loyalty Perks in July, and Loyalty Programs Need More than Discounts

InComm Payments Expands Digital Rewards to Improve Healthcare Member Engagement 

Key takeaways: 

• Members can access wellness incentives instantly through mobile-friendly channels instead of relying on physical reward cards. 

• The platform is designed to encourage participation in wellness programs while improving the overall member experience. 

• InComm Payments is leveraging years of experience in digital payments and loyalty programs to expand its healthcare offerings. 

InComm Payments is bringing its digital payments expertise to the healthcare industry with a new wellness rewards platform designed to make it easier for health plan members to receive and redeem incentives, as Payments Dive reports. By delivering rewards digitally through email, text messages, or mobile apps, the company aims to create a more convenient experience while helping health plans encourage healthier behaviors, improve member satisfaction, and support compliance with Medicare and Medicaid purchasing guidelines. The move builds on InComm Payments’ history of developing digital payment and rewards solutions across retail and consumer payments, according to Payments Dive. 

Why it matters: 

• Digital distribution offers a faster, more secure alternative to physical incentive cards. 

• The platform can help insurers boost participation in wellness initiatives and improve health outcomes. 

• As healthcare becomes more digital, modern rewards programs can help organizations meet rising consumer expectations for convenience and accessibility. 

Learn more here.

Caribou Coffee Celebrates Loyalty Members with a Month of Exclusive Perks 

Key takeaways: 

• Caribou Perks members receive new exclusive offers each week throughout July. 

• Members who participate every week unlock an additional reward to redeem in August.  

• The free program continues to offer points, personalized deals, birthday rewards, and other member-exclusive benefits. 

Caribou Coffee is giving its loyalty program members even more reasons to visit this summer with a month-long appreciation event featuring rotating weekly offers, bonus rewards, and member-exclusive surprises, as QSR Magazine reports. Throughout July, Caribou Perks members can unlock limited-time discounts on drinks and food, with those who redeem every weekly offer earning an additional reward for August. The promotion reinforces Caribou’s focus on rewarding repeat guests while highlighting the year-round benefits of its free loyalty program, including points on purchases, birthday rewards and exclusive offers, according to QSR. 

Why it matters: 

• Weekly promotions help keep customers engaged and returning throughout the month. 

• Layering limited time offers on top of existing rewards increases the perceived value of membership. 

• Brands are increasingly using ongoing experiences and exclusive perks—not just points—to strengthen customer relationships. 

Learn more here.

Why Memorable Experiences Are the Future of Customer Loyalty 

Key takeaways: 

• Economic pressures are motivating more consumers to join loyalty programs in search of savings. 

• Brands need to clearly explain how members benefit and make rewards easy to understand and redeem. 

• Exclusive perks and memorable experiences create stronger emotional connections than discounts alone. 

As consumers become more value-conscious, loyalty programs continue to play an important role in driving repeat purchases—but discounts alone are no longer enough, as CX Dive reports. While economic uncertainty is encouraging more shoppers to join rewards programs in search of savings, brands that want to build lasting relationships must go beyond points and promotions. Clear communication about program benefits, regularly updated rewards and unique experiences can help transform occasional bargain hunters into genuinely loyal customers who choose a brand for more than just the lowest price, CX Dive notes. 

Why it matters: 

• Differentiated experiences help brands retain customers without relying solely on discounts. 

• Refreshing loyalty benefits keeps programs relevant as customer expectations evolve. 

• Emotional connections foster deeper loyalty and increase the likelihood of repeat business over time. 

Learn more here.