Editor’s Note - This story was originally published in September, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular content schedule in 2017!
One of the key tenets of the job description for Kelly Linstroth, Assistant Director of Relationship Marketing for the Chicago Cubs, revolves around customer data and its impact on customer loyalty and customer experience.
As the 2016 Major League Baseball regular season draws to a close, with the....