Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


New CMO at Kohl’s Can Build Stronger Customer Engagement

  • April 13 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Greg Revelle, who made quite a name or himself at Best Buy, is now the new CMO at Kohl’s. Kohl’s endured a disappointing fiscal fourth quarter, in which comparable sales fell 2.2 percent and net income sank 15 percent, to $252 million...Read More

Forward Corp. Finds More Value in Loyalty Program with Assist from Paytronix

  • April 13 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Based in Standish, Michigan, Forward Corp. offers a multitude of products and services designed to meet the needs of the traveling public and local communities of northeast Michigan. The company operates 30 convenience stores across a 12-county...Read More

Domino’s Offers Loyalty Program Members a Special Appreciation Week

  • April 12 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Domino’s Pizza launched its Piece of the Pie Rewards loyalty program during the fourth quarter of 2015, and company officials never forget their devout customers. This week, Domino’s Pizza is giving its loyalty program members a...Read More

Humanizing Customer Data and Cinema Loyalty Programs

  • April 12 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Humanizing customer data is a significant piece of running a successful cinema loyalty program. At Movio, a global leader in marketing data analytics and campaign management software that works with leading cinema exhibitors, film distributors...Read More

Theater Owners Can Look to Over 50 Moviegoers for Customer Loyalty

  • April 12 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Theater owners can look to patrons aged 50 and over for true customer loyalty, according to a new study released by AARP. More than 30 percent of all visits by moviegoers were made by 50-plus adults, the study shows. The study was conducted by...Read More

What Can Ruby Tuesday do to Turn Things Around and Restore Brand Loyalty?

  • April 11 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

What do we make of a new CEO (Jim Hyatt) at Ruby Tuesday and its Board of Directors’ decision to explore strategic alternatives to maximize shareholder value and better position the company for future success? What’s more, Ruby...Read More

Newegg Officials Hope New Delivery Service for Canadian Customers Leads to Enhanced Customer Engagement, Brand Loyalty

  • April 11 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Newegg, one of the top tech-focused e-retailers in North America, want to engage its Canadian customers in a deeper, more convenient style, driving more brand loyalty. They recently announced greater delivery convenience for its...Read More

Can Tailoring Ads Help Brands Increase Customer Loyalty?

  • April 11 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Can tailoring ads generate considerable customer engagement and brand loyalty? Maarten Bos, a research scientist at Disney Research, helped conducted studies about tailoring ads that are both appealing and effective.  Personality types vary...Read More

Customer Loyalty Starts with Understanding at Hyatt

  • April 10 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Jeff Zidell, senior vice president, World of Hyatt, says that customer loyalty starts with understanding. “The more we understand our guests, the better we can care for them and design unique experiences with them in mind,” Zidell...Read More

Customer Engagement Via Fantasy Sports at 3PAK

  • April 10 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Fantasy sports are a major attraction for millions of people in this country. Bill Nelson, founder of 3PAK Fantasy Sports, knows this fact very well and launched a company due to its intense popularity and intrinsic customer engagement. 3PAK...Read More

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