Loyalty360 Member Profile

Customer loyalty in the airline industry is an ongoing challenge and, in recent years, many airlines implemented fundamental shifts of their loyalty programs, basing them on ticket price, rather than distance flown. For many frequent...Read More

Mobile is certainly prevalent among loyalty marketers and, depending on the use, it can be a vitally important form of customer engagement. Or in the case of the Portland Timbers, fan engagement. Cory Dolich, senior vice president of business...Read More

Even as GameStop approaches the seven-year anniversary of its PowerUp Rewards loyalty program, company officials are focused on evolving and enhancing the program, from the C-suite on down. What’s more, officials want to make the entire...Read More

Officials at PepsiCo, the parent company of Pepsi, Frito-Lay, Tropicana, Gatorade, and Quaker, realize what they have−which includes an expanding portfolio of 22 billion-dollar brands−and how they must transform to broaden its...Read More

Webster Financial CEO James C. Smith is confident that Community Banking is the key to an elevated digital customer experience for his customers. Webster Bank has 177 branches and 316 ATMs located in Connecticut, Massachusetts, Rhode...Read More

Mattel has been an iconic brand since its inception in 1945. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. But, in recent years, Mattel has...Read More

Building and strengthening your brand and customer relationships shouldn’t be done all at once, but one step at a time. Then, customer loyalty will follow. Dipanjan Chatterjee, vice president and principal analyst, branding and marketing...Read More

Mapping your brand’s value landscape, linking initiatives to larger business objectives, and results-oriented listening are a few of the key topics that will be covered when Loyalty360 hosts a webinar on Thursday titled, “ROI By...Read More

For Melissa Joye, cultivating an exceptional customer experience is chief among her goals at Farmers Insurance. This month Joye was named Chief Customer Experience Officer at Farmers Insurance, one of the largest multiline insurer groups in the...Read More

Green products, and the desire for them, haven’t gone away and are still a driving force today for brand loyalty and customer engagement. More than half of consumers in the U.S. are willing to pay more for environmentally-friendly products,...Read More