Delta Air Lines has been working very hard to retain its most loyal customers and spark elevated customer engagement among newer consumers, evidenced by it adding benefits for Silver Elite members of the airline’s SkyMiles loyalty program.
“We are constantly listening to member feedback and looking at ways to make the SkyMiles program more simple and more rewarding for our Medallion members,” Anthony Black, General Manager of Corporate Communications for Delta Air Lines, told Loyalty360 in October. “Historically....