Back in October, Stellar Loyalty CEO Kevin Nix offered his views regarding McDonald’s future customer-centric trajectory as the iconic brand has undergone a transformation in recent years to ensure larger growth and enhanced customer loyalty.
“McDonald’s recent move to All Day Breakfast and going to more natural ingredients shows that it’s adapting its menus to customer demand,” Nix explained to Loyalty360 at the time. “Generating true loyalty goes beyond simple points and rewards. True loyalty....