Loyalty360 Member Profile

Michael Marchand, global director, chief customer office−commercial, customer loyalty for Dell EMC, shared a quote from a Dell EMC customer on a recent visit to Boston. “People do business with people and with companies that have a...Read More

As the largest casino operator and among the largest hotel operators in North America, Caesars Entertainment has built an empire on customer experience. This CX has become a signature of Caesars properties, and the brand only continues to improve...Read More

Several impressive brands walked away with various honors at the Loyalty360 Customer Loyalty Awards held Wednesday night at the 10th annual Loyalty Expo. Platinum, Gold, Silver, and Bronze awards were handed out in the following categories...Read More

Marvel is an iconic company, a truly multimedia brand that includes games, films, TV, books, comics, and live shows. Founded in 1939 as Timely Publications, Marvel’s unprecedented film success has changed the industry. But, until last year,...Read More

Personalization might be a challenge for most loyalty marketers, but for officials at Penn Station Subs, they embrace it. “Penn Station has prided ourselves on personalization since our inception,” Penn Station Subs president Craig...Read More

Online apparel and footwear retailer Zappos.com always wants to create memorable customer experiences. Now, Zappos officials want to make that customer experience amazing through Zappos Adaptive, a curated collection of functional and fashionable...Read More

Personalization is a huge aspirational goal for loyalty marketers and represents something that, if executed properly and seamlessly, can drive brand loyalty. Stephanie Linville, director, market intelligence, quality & training, Wheaton...Read More

McDonald’s CEO Stephen J. Easterbrook is confident that his company is headed in the right direction, with the ultimate goal of attracting more customers, more often. Easterbrook’s three crucial goals toward expanded brand loyalty are...Read More

For Diamond Resorts International CEO Mike Flaskey, the focus of his business is creating unforgettable vacation experiences for members, owners, and guests.  Creating memorable customer experiences time and time again doesn’t come...Read More

To grow customer value, organizations must be disciplined in creating a CX strategy that is woven into their value landscape, according to Brennan Wilkie, senior vice president of customer experience strategy, InMoment. An effective CX strategy is...Read More