Loyalty360 Member Profile

Although the numbers don’t reflect it yet at GNC Holdings, Interim CEO Robert Moran remains confident amid the brand’s major transformation that launched during the final days of 2016. GNC, the nation’s largest specialty...Read More

“Content is king” is a common refrain from brands and loyalty marketers that we speak with on a daily basis. That targeted content drives the customer engagement train and magnifies customer experience and brand loyalty. At Netflix...Read More

At The Finish Line, officials are constantly trying to meet their customers where they are and that place is increasingly digital. To show how much The Finish Line officials want to become even more relevant to their customers, they recently...Read More

Raley’s doesn’t ever rest on its considerable laurels of success, triggered by impactful customer engagement and burgeoning brand loyalty. Recently, Raley’s opened a new, state-of-the-art store at Fair Oaks Boulevard & Howe...Read More

Great Expectations might be the 13th novel from legendary writer Charles Dickens, but great expectations also play a major role for consumers and their view of a seamless digital customer experience. The digital transformation of businesses...Read More

Data can be a tricky thing for loyalty marketers. If used and refined in the right manner, data can be the golden key to success for loyalty marketers. Machine learning is also becoming a more prominent ingredient for successful loyalty programs....Read More

Pier 1 Imports interim CEO Terry London admitted that the company’s omnichannel transformation has been a challenge, but it’s been worth it. London, who was appointed to his interim CEO post (effective Jan. 1, 2017), in conjunction...Read More

Delta CEO Ed Bastian is extremely proud of his company’s customer satisfaction levels that drive brand loyalty. “It is our reliability and great service that have allowed us to improve customer satisfaction levels,” Bastian said...Read More

Most loyalty marketers have real concerns about the quality of their data, according to Greg Council, vice president of marketing and product management, Parascript. Loyalty360 talked to Council about this critical piece of the customer loyalty...Read More

Digital innovation, evolving its loyalty program and providing a memorable customer experience comprise the key ingredients to Papa John’s mission to ensure and sustain brand loyalty. Loyalty360 caught up with Robert Thompson, senior vice...Read More