Loyalty360 Member Profile

There are about 2,000 fintech startups, with around 900 representing the payments industry, according to Kausik Rajgopal, director, McKinsey & Company. “It represents a significant point of entry into the customer relationship,&rdquo...Read More

Given the number of companies entering the marketplace and competing for consumer attention skyrocketing, capturing consumer loyalty is not an option, it is crucial to the survival of brands. On Jan. 17, 2017, at 1 p.m. EST, Loyalty360 will host...Read More

For CVS Pharmacy, specifically, officials connected to the ExtraCare loyalty program, leveraging social media helps educate members by providing answers and information in real-time. “Our goal is to be as responsive and helpful as possible...Read More

The above is probably a difficult question for many brands to answer, but, no worries, help is on the way in the form of a new online guide called the Lassu Guide to Customer Loyalty Software. Loyalty360 caught up with Jim Griffin, managing...Read More

Two years ago, Gartner published a study that contained the following statistic: 89% of companies plan to compete primarily on the basis of customer experience by 2016. Since we have embarked on 2017, Loyalty360 solicited the expert opinions of...Read More

Venerable retailer Sears has endured its fair share of vicissitudes in the past few years, but remains committed to restoring profitability and brand loyalty. Focus on its Shop Your Way loyalty program has been the company’s guiding light. ...Read More

If it’s early January, that must mean United will win another Global Traveler Award for Best Overall Frequent Flyer Program in the world. For the 13th straight year, readers of Global Traveler, a monthly publication written exclusively ...Read More

At Loyalty360, we hear and talk to brands about personalization quite often. That personal touch can lead to an emotional connection with a customer, which, in turn, can lead to brand loyalty and advocacy.   Increasingly, customers are...Read More

A massive piece of the customer loyalty puzzle is value. Not only value but a tangible value that customers can easily identify. An enticing, attractive, and thoroughly rewarding customer loyalty program can go a long way toward forging a key...Read More

A memorable customer experience is crucial for any brand every day of the week. For Carnival Corporation, providing a memorable cruise customer experience is absolutely vital to the company’s success now and in the future. With a large...Read More