Two years ago, Gartner published a study that contained the following statistic: 89% of companies plan to compete primarily on the basis of customer experience by 2016.
Since we have embarked on 2017, Loyalty360 solicited the expert opinions of some of its members and asked their views regarding this Gartner statistic related to customer experience as a crucial business differentiator for loyalty marketers.
“Consumers continue to demand a positive experience throughout each step of the purchase path,” Blackhawk Network CMO....