At Loyalty360, we hear and talk to brands about personalization quite often. That personal touch can lead to an emotional connection with a customer, which, in turn, can lead to brand loyalty and advocacy.
Increasingly, customers are looking for personal connections to the brands they support. This point is certainly not lost on Karen Porter, vice president of marketing, Orange Leaf Frozen Yogurt.
“They (customers) have more choices than ever, so creating loyalty that will drive repeat engagement and visits is....