A massive piece of the customer loyalty puzzle is value. Not only value but a tangible value that customers can easily identify.
An enticing, attractive, and thoroughly rewarding customer loyalty program can go a long way toward forging a key point of differentiation for any brand.
And for Peter Cobb, c-founder, executive vice president marketing for eBags.com, because his company is a pure play means that it must win over customers with loyalty.
People are more value-oriented now than ever, Cobb noted.
“And they view the....