Loyalty360 Reads: Lidl Launches New App-Based Loyalty Program, Major Brands Lead Loyalty Program Rankings, and Loyalty Programs Influence Online Shopping in U.S.

Lidl US Rolls Out New Points-Based Loyalty Program 

Key takeaways: 

• Lidl Plus will replace myLidl, which is scheduled to end June 30. 

• Shoppers will earn points through purchases rather than unlocking preset rewards at specific spending levels. 

• Members will gain access to personalized coupons, exclusive pricing and paperless receipt options. 

 

Lidl US has launched Lidl Plus, a new app-based loyalty program that will replace myLidl as the grocer works to deepen customer engagement in the competitive U.S. market, as Grocery Dive reports. The new app, which became available for download on July 1, will introduce a points-based rewards system alongside member-only pricing, personalized coupons, digital receipts, promotions, weekly circulars and recipes, with some offers becoming available July 15. The shift marks a move away from myLidl’s spending-threshold rewards model and comes as Lidl continues refining its U.S. strategy, where it operates roughly 200 stores across nine East Coast states and Washington, D.C. 

Why it matters: 

• Tailored offers could make the loyalty experience more relevant to individual shopping habits. 

• A points-based system may encourage repeat visits and greater use of Lidl’s digital ecosystem. 

• The launch comes as Lidl works to build awareness and strengthen its position in the American grocery market. 

Learn more here.

 

Amazon, Walmart and Starbucks Lead Loyalty Program Rankings as Shoppers Seek More Value 

Key takeaways: 

• Amazon, Walmart and Starbucks are among the most-valued loyalty programs, alongside Kroger, CVS, and other major brands. 

• Consumers access loyalty accounts an average of 11 times per month, with younger adults among the most active members. 

• More than half of respondents said economic uncertainty makes them more likely to join loyalty programs. 

 

Loyalty programs are becoming a bigger factor in where Americans choose to spend, according to a survey of 2,000 U.S. consumers from LoyaltyLion. While programs tied to Amazon Prime, Walmart+ and Starbucks Rewards rank among the most valued, the research indicates that shoppers are also responding to brands that combine discounts with personalized experiences, exclusive content and a sense of community, as Progressive Grocer reports. Consumers reportedly access loyalty accounts an average of 11 times per month, with younger shoppers showing especially frequent engagement, while economic uncertainty is encouraging more people to enroll in programs that can help stretch their budgets. The findings also suggest loyalty is increasingly emotional as well as transactional, with many consumers reporting stronger brand connections and improved customer experiences after joining — a trend benefiting national chains, warehouse clubs, and local businesses alike, according to Progressive Grocer. 

Why it matters: 

• A strong majority of respondents said program membership affects whether they continue buying from a brand. 

• Shoppers increasingly value personalized perks, content, and community alongside traditional discounts and rewards. 

• Challenger brands and local businesses can compete by creating loyalty experiences that feel relevant, useful, and connected to their customers. 

Learn more here.

Loyalty Programs Shape Repeat Purchases for 91% of U.S. Online Shoppers 

Key takeaways: 

• 91% of U.S. online shoppers say loyalty programs influence whether they purchase from a brand again. 

• Members interact with loyalty accounts nearly 11 times per month on average, while 15% engage every day. 

• Shoppers belong to an average of 3.16 e-commerce loyalty programs and actively participate in 2.77. 

 

Loyalty programs are playing an increasingly important role in how U.S. consumers decide where to shop online, according to LoyaltyLion research surveying 2,000 consumers. The study found that 91% of online shoppers say loyalty membership influences whether they buy from a brand again, while members access their loyalty accounts nearly 11 times per month on average and 15% engage daily, as Retail Customer Experience notes. Consumers also belong to an average of 3.16 e-commerce loyalty programs outside categories such as supermarkets, travel and coffee shops, actively using 2.77 of them — signaling that rewards programs are becoming a regular part of how shoppers seek value, manage spending and choose between brands. 

Why it matters: 

• Loyalty benefits increasingly influence which brands consumers choose for future purchases. 

• Frequent engagement suggests shoppers are using programs proactively rather than only at checkout. 

• Brands need loyalty programs that are easy to use, engaging, and valuable enough to earn ongoing participation. 

 

Learn More Here.